Product and Brand Management

Christine Bergeman

* ****** ***** **** ********, NY 11796 H: 631-***-****; C: 631-***-**** Email: *************@*****.***

PROFILE

Focused executive and goal orientated business professional with more than 18 year's experience encompassing positions in all aspects of global brand marketing, inventory control, product management and development of consumer products

Strong sales presentation and sales management experience focused on Global Key Accounts

Created guidelines and procedures for product development and marketing to ensure focus and consistency for licensed and trade brands

Self-motivated and self-directed with excellent decision making skills to quickly identify opportunities and resolve problems

Strong interpersonal skills with the ability to effectively communicate with a cross-section of business disciplines and diverse cultures

Excellent price/volume negotiating skills with global vendors

Directly responsible for the growth of Nike Vision revenues from 39.4m in 2001 to 72.5m by EOY 2003

Responsible for the development and final sign off on all packaging, Point of Sale Materials, and Catalogs being brought to market for each specific brand

Responsible for the development and management of 300 SKU's on average per year

Strong knowledge and technical understanding of all phases of production and manufacturing

BUSINESS BACKGROUND

January 2006-Present JAJ Consulting Inc., Long Island, NY

VP of Business Development

Responsible for contacting major pharmaceutical companies, determining the needs for their business and helping fill those needs

Interviewed candidates to fill positions that mutually satisfied both the client and candidate

Contract negotiations including contingencies and retainers

March 2005-Dec. 2005 Tura Eyewear, Great Neck, NY

Brand Manager-Lulu Guinness and Turaflex

Principle contact with vendors and licensor organizations

Directly responsible for negotiating pricing and sourcing

Created product development go-to-market timeline to ensure timely product launches

Executed design briefs through final prototype development

Responsible for sales forecasts for all existing and new products and packaging

Tracked sales results to determine future strategic line planning and product development

Responsible for new product development in a cohesive format to represent the Brand

1999-Feb. 2004 Marchon Eyewear Inc, Melville, NY

Director of Product Development and Design-Nike, Flexon and various Trade Brands

Created product development go-to-market timeline to ensure timely product launches

Developed competitor price and specification analysis as part of a focused business plan strategy to achieve optimal market penetration

Tracked sales results to determine future strategic line planning and product development

Directly responsible for the development and design of product lines to meet market needs and sales goals

Composed concise, tangible product design briefs based on market analysis, competitive product evaluations and account/sales team feedback

Executed design briefs from sketch, CAD, Prototype Development to Final Technical Design Review

Responsible for Global line building and new product development

Managed and evaluated the product line to determine optimal line size to meet budget guidelines, along with sales and profit objectives

Principle contact with vendors and licensor organizations

Formulated product feature/benefits literature for inclusion in marketing brochures, P.R. materials, sales binders and catalogs

Extensive travel to European and Asian Factories, Design Facilities and Trade shows

1994 - 1999 Marchon Eyewear Inc, Melville, NY

Senior Product and Design Manager-Nautica, Flexon and various Trade Brands

Determined global product strategies, including product plan and collection pricing

Directly responsible for the development and design of product lines to meet market needs and sales goals

Principle contact with vendors and licensor organizations

Responsible for identifying short and long term market trends and developing products to hit or lead market trends

Solely responsible for product and sales presentations to a global sales team

Extensive travel to European and Asian Factories, design facilities and Trade shows

Provided production planning department with forecasting on new products

1991 - 1994 Marchon Eyewear Inc, Melville, NY

Product and Design Manager-Nautica, Flexon and various house brands

Responsible for new product development for fashion and house brands

Prepared competitive market analysis reports and performed product R & D

Sourced and established relationships with vendors to meet price objectives

Provided technical sales support to sales force

Directly responsible for the packaging development process

Marchon Eyewear Inc.

1989 - 1991 Production Planner

Responsible for sales forecasts for all existing and new products and packaging

Responsible for placing orders to support a sixty person sales force

Developed Excellence in Sales training Course

1985-1989 Grumman Aerospace Corporation, Great River, NY

Senior Inventory Analyst

Received three promotions in less than a five year period

1984-1985 Savin Copier Company, Garden City,

Sales Representative

Exceeded all sales goals on a consistent basis

COMPUTER SKILLS

Proficient in Excel, Word, Lotus Notes, AS400, familiar with Rhino and Power Point

C.W. Post College, Greenvale, New York

BS, Business Administration

REFERENCES

Furnished upon request

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