Sales Manager

MARLENNY LISSETTE ANZIANI-ROSARIO

Permanent Address: 96 Fawndale Rd. Apt #1 Boston Mass. 02131 Mobile: 786-***-****

E-mail address: **********@*****.***

EDUCATION

M.S., Advertising-Account Management, Boston University (Boston, MA) 9/2004-12/2006

B.A., Latin American Literature & Culture & Anthropology, Brown University (Providence, RI) 9/2000 -5/2004

PROFESSIONAL EXPERIENCE

Consumer Research Project Director/Moderator, Insights Marketing Group (Miami, FL) 4/2007-2/2012

• Conduct focus groups, in-depth interviews & ethnographies (national /international studies in English and/or Spanish).

• Responsible for client account management and selection and supervision of outside vendors.

• Direct and manage processes of qualitative projects and oversee assistant project director and respondent recruitment.

• Assist company principals in study design and proposal writing for large-scale custom research projects.

• Draft and develop all study documentation including screeners, discussion guides and final reports in English and Spanish.

Part-Time Field Interviewer, New England Research Institutes (Watertown, MA) 6/2006-3/2007

• Conducted in-person interviews throughout the city of Boston to follow-up on a medical research longitudinal study.

Part-Time Account Manager, Geovision (Watertown, MA) 1/2006-3/2007

• Worked on the Hispanic adaptation of the Stroke advertising campaign for the Mass Dept. of Public Health.

• Helped coordinate a community health campaign targeting Hispanics for Blue Cross/Blue Shield.

Intern, Arnold Worldwide (Boston, MA) 6/2005-12/2005

• Served as point of contact between the account and creative/traffic departments at the agency.

• Helped to build and maintain positive, productive relationships with clients, vendors and colleagues.

• Drafted weekly internal market intelligence reports regarding relevant client and advertising industry news.

Public Information Specialist, Action for Boston Community Development, Inc. / A.B.C.D. (Boston, MA) 6/2003-5/2005

• Assisted in writing press releases, secured media coverage and coordinating community events such as Field of Dreams with the Boston Red Sox, The Annual Community Dinner and the SummerWorks youth job fair.

• Assisted with re-branding of the SummerWorks program and created the slogan: “Hot Days, Cool Jobs.”

SKILLS & ADVANCED TRAINING

• Completed the following courses from RIVA Training Institute (Rockville, MD)

o Fundamentals of Moderating 10/2007

o Qualitative ToolBox 11/2010

o Qualitative Analysis & Reporting 5/2011

• Took a Creative Problem Solving course at Creative Problem Solving Institute (CIPSI) in Buffalo, NY 10/2010

• Bilingual: fluent in Spanish and English with strong translation, writing and conversational skills.

• Extensive experience working with minority and low-income populations.

• Proficient in MS Office (Word, PowerPoint, Outlook). Familiar with Siebel Sales & Sony Passport Sales.

• 6 years of interviewing experience in consumer and advertising research.

• 7 years of project management experience with strong attention to detail and dedication to quality.

LEADERSHIP ROLES / ORGANIZATIONAL MEMBERSHIPS

• Member, Qualitative Research Consultants Association (QRCA) 9/2007-Present

• Member, Boston Latino Professional Network 6/2004-12/2006

• Member, The Advertising Club of Boston 3/2005-12/2006

• Minority Interviewer, Brown University Alumni Club of Boston 1/2005-12/2006

• Professional Chapter, Señoritas Latinas Unidas, Inc. 4/2001- Present

o Administrative Officer, Florida Chapter 5/2008- 9/2009

o Graduate/Professional Chapter Advisor 2/2011-Present

o Lead programmer of Golden Gates Tutoring Program at Hope High School (Providence, RI) 4/2001-12/2004

• Latina Mentor, Brown University ConneXiones Mentoring Program 9/2001-5/2002

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