Sales Manager

Martha Arnold

917-***-**** *************@*****.***

TRADITIONAL AND DIGITAL EDITORIAL MANAGEMENT

15+ years experience as Senior Editorial Manager of Consumer Packaged Goods (CPG) and Beauty

Direct-Marketing, and Legal and Health Care Print and Online Vehicles.

Experience in B2B and Direct-to-Consumer (DTC) promotion, catalog, newsletters, training, direct mail, advertising, publishing, web content and HTML. AMA proficient.

Versed in Microsoft Office, Adobe Acrobat Pro, Adobe Photoshop, QuarkXPress and InDesign.

EXPERIENCE

Freelance Copy Editor / Proofreader / Copywriter 2010–Present

Clients servicing:

Avon Products, Inc. 2010–Present

Copyedit customer and Sales (B2B) literature for Avon’s exclusive Mom and Baby business

Tiny Tillia by Avon.

Accountable for grammatical integrity of the quarterly 32-page Storybook and bi-weekly 4-page

What’s New.

Collaborated with Avon’s North America Events team on the 2011–2012 President’s Recognition Program Celebration materials for over 680 top-selling Independent Sales Representatives.

Wrote 38-page Journey “North to Alaska” Program of Events booklet for eight-day, seven-night cruise.

Crafted pre-cruise e-mail invitations with registration information and Celebration event highlights to Avon’s senior management, Associates and qualifying Independent Sales Representatives.

Cosmetic Executive Women, Inc. (CEW), New York, NY 2011–Present

CEW Beauty Insider mini site (launched March 5, 2012)

Proofread content in this new tab on the CEW.org site, which carries news stories, articles and videos on the beauty industry.

Edited PDFs of each web page; confirmed that edits were correctly implemented on live site.

Achiever Awards Journal: Proofread and fact-checked Achiever honorees’ bios.

Insider Newsletter

Proofread interviews of top beauty industry leaders for CEW’s monthly newsletter.

Cigna, Bloomfield, CT 2011–2012

Proofread B2B and B2C print and online health care communications during the company’s

U.S. rebranding launch.

Upheld the grammatical integrity and style consistency of Select, Senior, Regional, National and

Finalist white papers, newsletters, enrollment guides, PowerPoint presentations, dental fee schedules, and brand-name and generic drug listings.

Spearheaded Creative Services Style Guide updates to align with rebranding initiative. Partnered with editors, project managers and graphic designers on compiling new terminology. Ensured that existing language remained consistent across all business segments.

LawyersandSettlements.com 2010–2012

Legal Editor/Content Manager

Oversaw the integrity of and consistency of legal website.

Proofread and corrected as appropriate an average of 200 articles/interviews per month.

Ensured relevant links were embedded into content and keywords for SEO were input.

Acted as online art director, orchestrating and maintaining the freshness of the image with

the printed word. Ensured adherence to posting schedules.

Martha Arnold, Traditional and Digital Editorial Management, page 2

Avon Products, Inc., New York, NY 1993–2010

Manager, Copy Edit, Marketing & Representative Communications

Oversaw a team that was responsible for the integrity of roughly 700 sales training and promotional communications yearly to Avon’s management team and 600,000 Independent Sales Representatives.

Key Accomplishments

• Was promoted three times within Avon’s Creative Agency.

• Developed and implemented a seamless inter- and intra-departmental process to ensure

on-time product delivery with the highest possible standards.

• Was a member of the Collateral Review Board. Examined potential projects to determine overlap and redundancy with active literature to uphold budgetary targets. Reduced existing volume by 30 percent.

• Supervised the conversion of Avon’s Product Reference Guide from paper to online, with an annual savings of $250m.

Manager, Editing and Quality Control

Managed the editing and quality of the Avon Brochure and field support literature.

Supervised 15 full-time editors.

Key Accomplishments:

• Led effort to streamline literature production processes; reduced print cycle time by 50 percent.

• Created a checks-and-balances system to ensure all editorial and client changes were captured and print schedules were met.

• Reduced error rate by an unprecedented 70 percent, a first for Avon.

Senior Editor, Avon Brochure and Sales Support Literature

Copyedited and proofread the bi-weekly Avon Brochure, and Avon’s premier newsletter,

The Rep Times.

Key Accomplishments:

• Trained new hires in all aspects of Avon’s direct-selling model.

• Maintained quality control over editing projects to prevent loss of sales and Customers.

PRESENTATIONS AND PUBLIC SPEAKING

NY Metro ASTD/City of New York-Small Business Services/Bank Teller Training Project, 2007

Co-Facilitator: “Résumé Writing and Interviewing Skills”

Year Up, New York, NY, 2007

A one-year, intensive training program for young adults, ages 18–24.

Guest Speaker: “An Unconventional Career Path”

New York Women in Communications Student Career Conference, New York, NY, 2003

Guest Speaker: “Creative Career Path” Panel

AFFILIATIONS

Big Brothers Big Sisters of America

“Big” volunteer, Avon’s Workplace Mentoring Program, 2006–2007

“Big” volunteer, Community-Based Program, 2007–2010

Actors’ Equity Association

American Guild of Musical Artists

Blue Hill Troupe, Ltd., New York, NY

Simsbury Light Opera Company, Simsbury, CT

EDUCATION

New York University School of Continuing and Professional Studies, 1998

Courses in Leadership and Organizational Development

Hartt College of Music, West Hartford, CT

Bachelor of Music

Magna cum laude

* References available upon request.

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