CPA/CFO - M&A; Max Profitability, Cash Flow, Financial Performance.

JOE BETTLEY, CPA

**** ******* *****, ***** ****, FL 34286 941-***-**** ********@*************.***

BUSINESS AND FINANCIAL MANAGEMENT CONSULTANT, CFO, CONTROLLER, LEADER

M & A / Divestiture / Budgets / Business Planning / Accounting Systems Re-Engineering / Risk and Cash Management / Cost Control / Pricing / Contract Negotiation / Project Management

With experience in both full-time and interim CFO, Controller and senior management roles, I rapidly assess financial performance and deliver timely and effective business management changes to improve profitability. I redesigned accounting functions, developed and implemented budgets, SAS-70 internal controls and process improvements, managed product line and business divestitures and integrated acquisitions, negotiated deals, terms and financing.

I provided balance sheet/P&L analysis and recommendations and oversight to small and medium sized organizations at corporate and subsidiary levels. Helping internal and external clients, I developed business plans, projections, and budgets to maximize efficiency, manage costs, and ensure managed and efficient growth.

- Managing all aspects of shared services including accounting/finance, IT (including development) and HR

- Redesigning business operating models to meet changing market conditions

- Implementing accounting and internal control systems, policies and procedures

- Cutting overhead expenses, ensuring business continuity

- Analyzing product line profitability

My credentials include a Master of Accountancy and a BS, Accounting from the University of South Florida. I am a CPA in the State of Florida and a Certified IT Professional (CITP) from the AICPA. I am known for my ability to rapidly analyze business situations, formulate recommendations, and implement solutions that improve performance.

SELECTED ACCOMPLISHMENTS

Redesigned financial functions, cutting overhead costs. Client sought assistance in recruiting full-time CFO. Stepped in on interim basis, conducting full department analysis. Re-organized department, hiring a more qualified accountant, eliminating the need for full-time CFO while boosting performance.

Spun-off subsidiary, raising significant capital. Private company client with multiple divisions was preparing for eventual sale. Conducted due diligence and realized need to sell unprofitable business and refocus on core competency of firm. Negotiated sale for $7M, raising capital needed to position parent business for subsequent sale.

Turning a loss to a profit. Managed care subsidiary expanding rapidly, but losing money. Implemented product line P& L reporting and identified source of loss. Divested product line, realized ROI, and turned around $100K loss to $100K profit.

Transitioned company to new business model, saving millions of dollars. State regulated insurance premiums cut 60%, with obvious major impact on revenue. Renegotiated contracts, streamlined management structure, and reduced overhead 35%. Simultaneously cut costs and replaced lost revenue.

Implementation and Project Management of SAS-70. Internal controls and fraud prevention revolving around client owned but company managed bank accounts was key for both clients and company. Implemented and managed successful SAS-70 internal control audits to ensure effective and active internal control structure.

CAREER HISTORY

Consultant, ASPIRE Partners, LLC., 2008 to Present. Provide financial and business management consulting to start-ups and SMB’s in IT, construction, insurance, and financial/other services industries. Acted as Interim CFO, redesigning internal accounting and management systems to increase productivity and profitability and helping to raise capital.

Chief Financial Officer / VP, Unisource Administrators, Inc., a $35M insurance claims management company, 1999 to 2008. Managed shared corporate services including finance/accounting, payroll, human resources, facilities and IT for six-subsidiary businesses. Led M&A activity through integration and responsible for project management of budgets (corporate and subsidiary), financial audits, SAS-70 and tax. Started as Controller with rapid progression in scope/duties.

Earlier: Senior Accountant, Kerkering, Barberio & Co. Prepared financial reports, tax returns, forecasts, budgets, and a variety of federal/state compliance reports and returns for small to medium sized businesses. Provided consultation on business and accounting software requirements.

Additional information: I am a member of the Florida Institute of CPA’s, the Tampa Bay Executives Forum, and Toastmasters International. My hobbies include golf, music, reading and computers. I also coach youth softball.

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