Marketing Specialist
Resume:
William Sprecher
*******.********@*****.***
Relevant Work Experience
BeWhys Marketing Inc, Marketing Specialist; San Francisco, CA
August 2010- Present
Research and write data-driven white papers on a wide-range of topics ranging from the effectiveness of mobile media marketing to reasons for a company to move to their financials to the cloud.
Researched and wrote all content for over 30 landing page forms for a comprehensive lead generation program including thank you emails, confirmation pages, and sales alerts in Act-On.
Schedule webinar campaigns and subsequent email-blasts with Webex.
Create landing pages, smart campaigns and lists to be uploaded into Marketo for email campaign execution.
Prepare, organize, and format department communication, including Excel based reports, documents, and ad hoc research reports.
Document all process and procedures related to event set up and execution.
Maintain client database and generate Excel based reports for Marketing and Sales departments.
Other Administrative Duties.
Freelance Film Work; San Francisco, CA
January 2010- January- 2011
Research and write video review scripts aimed at new car buyers for the purpose of increasing viewer awareness of new car models for DriverSide.com paying careful attention to detail, continuity and deadline.
Film video content according to written scripts and editorial input for DriverSide.com aimed at educating new car buyers about new automotive products (Williamsprecher.com/films).
Film video content for the Miss Asian America Beauty Pageant and their 25th Anniversary documentary keeping in mind time constrictions while ensuring a high standard of quality.
DriverSide.com, Contributing Editor; San Francisco, CA
January- August 2010
Research and write full-length (1,000+ word) articles ranging from car reviews to top ten lists; automotive technology to tires on a strict, results-driven deadline. Provided up to 75% of the editorial content (Williamsprecher.com/writings).
Represented DriverSide at industry-wide, new-product press events and trade-shows.
Wrote quick, poignant blog posts on breaking automotive news on a daily basis.
Reached-out to and expanded our subscriber-base using Twitter, Facebook and YouTube with the goal of generating click-through and SEO ratings.
Expanded YouTube page viewership tenfold generating over 80,000 views (YouTube.com/user/Driversideed).
Researched, arranged and conducted interviews with subject matter experts for article and blog creation.
Filmed, managed and edited video projects to accurately reflect the video scripts completing over 20 in all.
Edited films and inserted music, dialogue, and sound effects; arranged films into sequences, and corrected errors, using Final Cut.
Worked cohesively with other Automotive Editors in a fast-paced, SEO-driven environment.
Other Administrative Duties.
DriverSide.com, Video Intern; San Francisco, CA
April- December 2009
Wrote copy, presented drafts, and article ideas to supervising editors.
Wrote and researched articles on a variety of subjects related to the automotive industry.Format and built articles in DriverSide’s own online CMS.
Wrote, directed and edited video segments for related review articles.
Conducted administrative duties: provided article links, gathered relevant images and generated DriverSide content lists.
KQED, Digital Media Intern; San Francisco, CA
August- December 2009
Conducted research for KQED’s Music Podcast project.
Wrote for KQED’s In Other Words youth-orientated, current events blog. Shot and Edited videos for In Other Words blog.
Posted local San Francisco events to KQED’s events calendar.
Draft instructional PDFs and conduct other administrative duties.
Education
University of San Francisco; San Francisco, CA
December 2009
B.A. Media Studies, Minor: Politics
Gained an understanding and appreciation for Media theory and practice by learning how to analyze, de-construct and critique media texts and institutions. Additionally, I gained a working knowledge of film editing software and journalistic researching, writing, and reporting.
Skills
Microsoft Office: Outlook, Word, Excel, PowerPoint. Final Cut Pro. Photography. Videography. Pro Tools. WordPress. Basic HTML. Facebook, MySpace, Twitter, LinkedIn. Basic Photoshop. Marketing Automation tools including Marketo, and Act-On Software. Webex Webinar Tool.
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