Sales/ Business Development

SALES & BUSINESS DEVELOPMENT | MARKETING | MANAGEMENT

Focused and results-oriented professional with strong analytical & relationship building skills, technical aptitude and successful experience across diverse industries. Willing to travel & relocate.

SUMMARY OF QUALIFICATIONS

• Ten years successful consultative/solution sales and marketing experience of technical products and services. Annual sales volumes from $300,000 – nearly $5,000,000.

• Versatile, profit-minded self-starter, with twelve years practical hands-on management experience across diverse business environments.

• Effective contract negotiations for property sales & leasing, software licensing, client marketing, vendors and franchising system.

• Advanced internet advertising knowledge; e-mail, SEO, SEM, social networking, directory placement and banner ads.

• Experienced in handling multiple positions/job functions while simultaneously meeting and exceeding primary job responsibilities.

SKILLS & EXPERIENCE

SALES & BUSINESS DEVELOPMENT

• Highly adept prospecting and territory building; identifying and capitalizing on opportunities by researching client needs, including knowledge of fiscal cycles and other relative resource constraints. Created product interest within 30% of prospect base.

• Successful implementation of cooperative sales strategies, designing marketing promotions and coordinating sales efforts into accounts. Sale and listing negotiations over $4.7 million sales volume.

• Demonstrated product-knowledge growth and enhanced external customer contact through persistent, not pestilent, communication.

• Effective conflict resolutions between client and customer service regarding pricing strategies, shipping errors, order accuracy and delinquent accounts.

• Comprehensive market research and data compilation, including detailed market mapping & demographics.

MARKETING

• Marketing plan development to include local, regional and national channels.

• Experienced in design and creation of marketing brochures, postcards, proposals, newsletters, trade-show preparation and events.

• Streamlined and, in many cases, created templates for uniform branding in company communications.

MANAGEMENT

• Demonstrated knowledge of and accountability for payroll and employee records and sales operations; profit and loss statements, inventories, labor, petty cash, and bank deposits. Creation of operating budgets and forecasts.

• Staff recruitment, hiring, training, scheduling and operations support of 5 – 20 employees.

• Reduced overall production process of client reports by nearly 30%.

TECHNOLOGY OPERATIONS & MANAGEMENT

• Network administration for four small businesses for nearly 5 years. MS BackOffice and Exchange Server, as well as peer-to-peer networks. Administered basic networking; mail, printing, storage.

• Software support for desktop systems utilizing MS Professional Office, QuickBooks Pro, Corel Draw, MS FrontPage, MS Streets & Trips, Street Atlas USA.

• Monitored and reviewed Google Analytics, metrics, pay-per-click performance for client campaigns.

• New equipment acquisitions and installations. Upgrades included update of network from 10 Base T to 10/100 Ethernet.

• Created and maintained Ben M. Muller Realty Co., Inc. website.

EMPLOYMENT HISTORY

BUSINESS DEVELOPMENT/MARKETING, Independent Consultant, Grand Rapids, MI 2008-Present

ACCOUNT EXECUTIVE, Local Biz Now, Birmingham, MI 2008

BUSINESS DEVELOPMENT MGR, Nelco, a division of Greatland Corp., Grand Rapids, MI 2006-2007

MANAGEMENT ASSISTANT, Bachelder Master GunMakers, Grand Rapids, MI 2005-2006

COMMERCIAL REAL ESTATE AGENT, Independent Contractor, Grand Rapids, MI 2002-2005

OPERATIONS MANAGER, Pak Mail Franchise, Grand Rapids, MI 1999-2002

COMMERCIAL REAL ESTATE AGENT, Ben M. Muller Realty Co, Inc., Grand Rapids, MI 1998-2002

NETWORK ADMINISTRATOR, Ben M. Muller Realty Co., Inc., Grand Rapids, MI 1997-2002

DATA MANAGER/CUSTOMER SERVICE REP, Ceres Corp., Kentwood, MI 1995-1997

EDUCATION & TRAINING

Oakland University, Auburn Hills, Michigan 1995

BS General Management. Finance minor.

The Brooks Group High IMPACT Selling 2007 | CB Richard Ellis Business Development Training 2002

Certified Commercial Investment Member Institute

• CI 103 User Decision Analysis for Commercial Investment Real Estate 2001

• CI 401 Introduction to Commercial Investment Real Estate Analysis 2000

• CI 101 Financial Analysis for Commercial Real Estate 2000

Pak Mail Service Center Operator Accreditation 1999 | Administering MS Windows NT 4.0 1998

COMMUNITY INVOLVEMENT

Cool Cities Advisory Group 2003 – 2004

Grand Rapids Downtown Alliance 2001 – 2004

• Marketing & Events Committee 2001 – 2004

• Administration & Representation Committee Chairperson 2001 – 2002

Grand Rapids Area Chamber of Commerce 1999 – 2004, 2008

• Ambassador 2000 – 2004, 2008

American Poolplayers Association 2001 – Present | Economic Club of Grand Rapids 2000 – 2002

Nicole L. Afton Page 2

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