AGNELIS VARGAS SANTIAGO

Email: o1akt9@r.postjobfree.com

Versalles Calle 13 #O-4 • Bayamón, PR 00959 • 787-***-****

PROFESSIONAL PROFILE

Professional Marketing / Branding / Consumer Goods

Proactive, creative and talented Marketing Professional with a highly organizational skills and proven record of accomplishment in leading initiatives during unusual circumstances in support of business goals and maintaining a proper business ethics. Strong knowledge in the designing and implementation of marketing tools to achieve company goals and overall corporate objectives. Solid communication skills with capabilities to communicate in Spanish and English maintaining open channels of communication with management, vendors, partners and internal departments. Detail oriented and quick learner, able to adapt to organizational needs and responsible team player.

• Planning • New Markets

• Trade/Consumer Promotions • Market Research & Analysis

• Marketing Development • Advertising

• Direct Marketing Programs • Budget Administration

• Microsoft Office Programs • Ability to work under pressure

WORK TRAJECTORY

Marketing Assistant, 2010 – Present

Validation & Engineering Group, Inc. – Guaynabo, Puerto Rico

Execute and maintain divisional marketing strategies, that directly increase the image and sales of the company

Maximize sales volume with the implementations of strategies that follow effective trends in the industry.

Maintain visual presentation standards that are consistent with division philosophy and direction.

Demonstrate effective written and verbal communication skills.

Take an active role in networking, recruiting, hiring, training, and developing associates.

Proficient in all operational policies and procedures.

Manage time and prioritize tasks.

Ensure customer service is the #1 priority

Understand and create awareness of the factors to impact sales volume.

Motivate and develop associates to meet goals / objectives.

Clearly delegate activities and follow-up on all direction.

Demonstrate teamwork within store and company.

Take initiative and use sound judgment.

Develop growth potential in associates.

Lead by example.

Demonstrate professional image and conduct.

Control turnover.

Take an active role in own development.

Communicate staff concerns to management.

Utilize all training programs / materials effectively.

Execute and follow-up on all operational policies, procedures and directives.

Ensure accuracy in all paperwork.

Account Executive, 2009 – 2010

PROMOS CARIBE ACT. – Guaynabo, Puerto Rico

Assists in the management of Marketing Budget

Focus on high potential customer and prospects

POS set up is timely and detailed.

Execute markdowns and re-merchandise as needed.

Have knowledge of the store merchandise.

Have knowledge of sales floor and stockroom organization.

Keep management informed of all merchandise-related issues.

React to sell through and ensure store is well stocked.

Effectively supervise the sales floor to ensure customer / associate awareness at all times.

Ensure that store staff is treated professionally, courteously and respectfully.

Involve and develop staff in accomplishing store goals.

Maintain store appearance to reflect division standard of the brand.

Create and prepare product notices for the region working with the related departments to ensure the product is available.

Monitor with the Brand Manager the information related to product availability key issues within all the departments.

Assist in the development, implementation and logistics of strategies and consumer promotions including the creation of promotional material to ensure franchise objectives.

Works directly with the advertising agencies in the region to manage promotions for the category.

Tracked, projected, and reported advertising and promotional campaigns and circulation-based marketing programs.

Responsible of creating and developed marketing strategies where the target group can have a direct experience with the product and brand

Assist the Regional Brand Manager to achieve the business plan goals and provides monthly updates

Clients: Michelob ULTRA (CC1-Coca Cola Puerto Rico Bottlers), VISA Corp., AlmoKing, M&M ®, Snickers ®, DOVE® (MARS)

Promotions and Events Coordinator, 2007 – 2009

ARTEAGA & ARTEAGA (Ad Agency) –Río Piedras, Puerto Rico

Coordinate conventions, exhibitions, promotions and professional marketing trade tours for the multiple accounts

Coordinate all details of the promotions and events including quotations, estimates, agendas, timetables and presentations in Power Point

Contribute in the development of professional marketing strategies to improve and accomplish company claims and promote brand awareness within the target group

Analyze and monitor professional marketing budget for clients

Clients: L’BEL Paris, Cyzone, S.C. Johnson, Mead Johnson, Fulcro Insurance, Coca Cola-Svedka Vodka, Ciclón, Salud Dorada Medicare, Bristol Myers, Brookfield, 20th Century FOX, Purina Dog Show-Nestle, Malta Polar-PepsiCo

EDUCATION & CREDENTIALS

Bachelor in Communication, Advertisement - Graduation May 2008

Universidad del Sagrado Corazón– San Juan, PR

Cum Laude

MBA, Management and Strategic Leadership - Ongoing

Expected Graduation Date 2012*

Universidad Metropolitana– San Juan, PR

REFERENCES

References available as required

Contact this candidate