Marketing Professional
Resume:
Tom Patterson
McKinney, TX *5071
*************@*******.***
________________________________________
SUMMARY OF QUALIFICATIONS
Knowledgeable in all aspects of strategic marketing: product planning, market research, competitive analysis, positioning, and pricing
Proven, results-oriented tactical program implementation: product launches, lead generation, web traffic (email, direct mail, trade shows, webcasts, PPC, SEO, SEM, collateral, PR, web)
8 years high tech experience: with expertise in marketing web conferencing and remote access and remote support solutions
12 years multi-unit corporate franchise marketing experience: direct and oversee the planning, development and execution of national business-to-business and consumer advertising programs
Strong verbal and written communication skills with ability to interface at all levels within an organization
PROFESSIONAL EXPERIENCE:
Big Jump Media
2008-Current
Director of Email and Online Marketing
• Provide the vision, leadership and execution of the email marketing program.
• Lead interactive marketing to drive traffic to the company’s Web site to increase acquisition and revenue to the company.
• Responsible for management of the PPC program.
• Provide leadership, strategies and management for SEO.
• Manage the execution of 10 to 15 million emails per month.
• Work across creative and operations teams to continuously optimize and improve email templates, content and strategy.
• Perform subject line, content, template A/B tests to optimize performance.
• Work closely with QA to ensure the email campaigns are delivered out without any issues and on time.
NTR Global
2005- 2008
Director of Marketing
• Direct the planning and development of all integrated marketing plans: direct mail, website, e-mail, advertising, newsletters, events, online trials, banner ads, promotions, webinars, and telemarketing.
• Oversee the marketing activities of product positioning, planning, creative, competitive analysis, promotions, media and public relations.
• Establish ROI metrics to track campaign response rates: website hits, inbound calls, PPC, and online responses.
• Responsible for awareness generation via public relations, marketing materials, special events, & trade shows.
• Develop creative briefs, brand, concepts, positioning, and features/benefits analysis.
• Agency supervision (Hoffman Public Relations).
Inter-Tel - Linktivity Division – Tucson, Arizona
2001 - 2005
V.P. of Marketing
• Direct the planning, development and execution of business-to-business advertising programs including email campaigns, direct mail, trade shows, webcasts, PPC, SEO, collateral, PR, and website development.
• Oversee the marketing activities of product positioning, planning, creative, competitive analysis, promotions, media and public relations.
• Agency supervision (Ketchum Worldwide Public Relations, S&S Public Relations Agency).
• Prepare and monitor quarterly/annual marketing program budgetary contracts and expenditure reports.
AlphaGraphics International Corporate Headquarters - Tucson, Arizona
1999- 2001
Director of Marketing
Responsibilities:
• Direct the planning, development and execution of all national business-to-business and consumer advertising programs including broadcast, direct mail, yellow page advertising, in-store merchandising and collateral.
• Agency supervision (DDB Needham Worldwide & Direct Results Group).
• Plan, research, develop, and launched a three-year comprehensive customer development and acquisition direct response marketing campaign utilizing intranet web ordering and traditional direct mail strategies.
• Oversee and manage the development of advertising and collateral programs for franchise sales development including media planning and placement.
• Manage the content and creative direction for corporate Website.
• Direct and facilitate market research.
• Oversee franchisee marketing training classes.
• Serve as key point for communication and coordination for franchisee marketing committee.
BCT International Corporate Headquarters - Fort Lauderdale, Florida
1994 - 1999
Director of Field Operations/Marketing Manager
• Direct, manage, and develop advertising and marketing programs for all new and existing products.
• Supervise and direct field operations staff.
• Ensure adaptation of company programs.
• Pre-opening management of new printing plants.
• Supervise and direct annual franchisee spring seminars.
• National account management and new business development.
• Develop and distribute national wholesale pricing recommendations for all product lines.
• National tradeshow management.
PIP Printing Corporate Headquarters - Agoura, California
1990- 1994
Marketing Manager
Responsibilities:
• Direct, develop, and implement national broadcast advertising campaigns.
• Manage the creative development, production, and distribution of franchisee retail marketing kits.
• Plan and direct the national advertising fund.
• Advertising agency supervision (Saatchi & Saatchi Pacific).
• Develop, direct, and manage the development and execution of national sales promotions.
• Serve as key point for communication and coordination for franchisee marketing committee.
• Manage the implementation of new and satellite store grand openings.
Greg Smith and Partners - Santa Ana, California
1986 - 1990
Account Supervisor
Responsibilities:
• Plan, present, and execute national retail and dealer communication programs for Yamaha Motor Corp./Water Vehicle Division including strategy development, creative and media planning, monitoring competitive strategies and executing national sales promotions.
Education: Bachelor of Science, Oklahoma State University
References: Available upon request
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