Design Health

Rahshia G. Linendoll-Sawyer

202-***-**** | ****@*********.*** | 209 Elizabeth Ct, Sterling Virginia

SUMMARY

As a user advocate I thrive on facilitating ideation sessions and leading projects through the creative process. My strengths are in designing the "breakthrough moments" - the time when a solution is reveled that really nails the problem and gives everyone on the team a reason to cheer. Such moments bring together my many valuable capabilities as a designer:

- The ability to convey a solution pictorially; showing a solution is more vivid and far less abstract than talking or writing about it; pictures are both louder and clear than words.

- The ability to presuppose new solutions; despite incomplete information about the problem, I make instinctual leaps to offer potential solutions that would not have been arrived at through deductive logic alone. Pushing the boundaries beyond the obvious alternatives.

- The ability to fuse together a solution from competing constraints; Design constraints solved one by one can create an unwieldy solution. My challenge it to arrange components of a solution into a whole that is more elegant than the sum of its parts.

WORK EXPERIENCE

2010 – Present Creative Director Jobfox - Vienna, Virginia

Jobfox is a startup company developing a SaaS social recruiting solution for job seekers and recruiters. Started with the company during a product re-alignment and within 4 months launched Jobfox Boost covering 3 main areas of the product: job seeker, recruiters, and new marketing website/landing pages. Direct reports - 2

- Managed UI/UX team within the engineering division, translated spec documents into wireframes and user interface (UI) feature controls, and feature idea generation

- Liaison between executive and development teams create feature solutions for indentified user needs, strategy, and design execution

- Integrated social tools with in the product such as LinkedIn, Facebook, and Twitter which increase job seeker usage by 8% (currently integrating single sign-on with social applications)

- Lead user focus groups and testing to define business needs and product features leading product development of Jobfox Boost in 2010

- Implemented UI/UX Design process within the Agile team with end-to-end processes which allows for an iterative feature refinement process

- Contributing team member in the effort to reposition the product as a SaaS tool for social recruiting

- Partnered with Marketing to grow and maintain company brand on print, web, and all company collateral increase seeker accounts by 18% from natural searches.

- Accountable for design teams across multiple groups within an agile team structure on multiple projects

2009 – 2010 Creative Director Get Real Consulting - Rockville, Maryland

Get Real Consulting is an Agile consulting shop focusing on SaaS products within the health space. Primarily worked with Microsoft HealthVault to create web and mobile products to manage personal health records and health alerting systems. Direct reports - 2

- Increased creative productivity 15% by applying processes to integrate traditional design UI/UX within the agile/SCRUM

- Responsible for project prioritization on a day-to-day basis to achieve highest business value increasing time to market by applying the 80/20 rule

- Architect of user information and experience for web applications, managed asset creation, SEO management, 508/W3C compliance, and advanced CSS for all company projects

- Coordinated and managed the allocation of workflow to designers, freelancers, producers and copywriters

- Awards: 2009, 2010, 2011 Microsoft Health Users Group Innovation Award for: Heart360, American Heart Association, SpendingScout, Premera Blue Cross Blue Shield, and eHealth2go

2007 – 2009 Creative Director SMBLive – Reston, Virginia

SMBLive is e-commerce startup focusing on SaaS DIY products. Flagship products allow small to medium businesses to create an e-commerce online presence. Led the usability and accessibility efforts to meet Europe’s strict accessibility standards, as well as to redesign the full family of products. Direct reports - 4

- As design product owner, responsible for design teams across multiple groups within an agile team structure on multiple projects.

- Creative lead for BT Tradespace.com, a online social networking marketplace for British Telecommunications.

- Provided UI/UX leadership, asset creation, SEO management, 508/W3C compliance, and advanced CSS.

- Established processes to integrate traditional design UI/UX within the agile/SCRUM methodology to increase design delivery.

- Award: 2007 BT Innovation award for BT Tradespace

2007 – 2007 Senior Web Designer SunRocket, Vienna Virginia

SunRocket was the #2 VoiP company in the market in 2007. The company’s primary offers were more phone features to the end user for lower rates.

- Enhanced customer experience through SunRocket’s member portal creating UI standards, resulting in 10% increase of customer satisfaction within one month.

- Responsible for identifying, establishing, developing and maintaining company websites in support of designated advertising and promotional functions.

2006 -2007 Web Producer Eagle Design and Management/Westat - Bethesda, Maryland

A medical and statistical consulting company with primary contracts at the National Institutes of Health.

- Produced public and intranet site of National Center for Complementary and Alternative Medicine at the National Institutes of Health, developing protocol and operations for site maintenance.

- Provided information architecture solutions for technical advancement, resulting in 12% increase in usability.

- Award: 2006 Communications Department Honorable Mention for Plain Language and Technical Innovation.

2003 -2006 Senior Designer / Production Manager / Assistant Jeff Lubin Studio - McLean, Virginia

A fine art photography studio focusing on family portraiture in the McLean, Virginia area.

- Developed marketing strategies for print, display, and web, including: photo editing, layout, design, and copy for Élan, Washingtonian, and Washington Spaces, among other publications. Also established client development; responsible for key accounts ranging from $15,000 to $150,000.

- Led and managed studio operations team, managing $1 million in annual revenue.

- Developed strong understanding of production needs and parameters for print production and merchandise.

2001 - 2003 Sr. Web Designer

2000 - 2001 Jr. Web Designer

1999 - 2000 Webmaster Matrix Group International - Alexandria, Virginia

A web design start-up that focused on building content management systems and web tools for Washington area associations.

- Designed and created user-friendly information architecture and navigation structure for clients.

- Managed business relationships with clients, maintaining - on average - fifteen per month. Client list included: the International Association of Chiefs of Police, National Petrochemical and Refiners Association, George Washington’s Mount Vernon Estate and Gardens, and American Public Health Association.

- Provided site maintenance and software application training for programmers and webmasters.

- Awards: 2004 Web Marketing Association Web Award for Outstanding Achievement in Website Development, 2002 Public Health Award for Best Site Design.

EDUCATION

2013 George Mason University, Washington DC - Masters of Fine Arts – Photography (in progress)

2004 Corcoran College of Art and Design, Washington DC - Bachelor of Fine Arts – Photography, Honors

1996 College of the Redwoods, Eureka, CA - Associate of Arts in Humanities -Foreign Languages, Honors

PROFESSIONAL SKILLS

Adobe CS5 Axure CSS Adobe Acrobat HTML/XHTML Javascript MAC/PC Platforms Macromedia Flash Microsoft Office Viso

CERTIFICATIONS

2007 Certified Product Owner -SCRUM / Agile process, LitheSpeed, LLC

AWARDS

2011 Microsoft Health Users Group Innovation Award for eHealth2go

2010 Microsoft Health Users Group Innovation Award for SpendingScout, Premera Blue Cross Blue Shield.

2009 Microsoft Health Users Group Innovation Award for Heart360, American Heart Association.

2007 BT Innovation award for BT Tradespace

2006 Honorable Mention for Plain Language and Technical Innovation.

2004 Web Marketing Association Web Award for Outstanding Achievement in Website Development

2002 Public Health Award for Best Site Design.

DESIGN HIGHLIGHTS Full Portfolio: portfolio.linendoll.com

2007 BT Tradespace www.bttradespace.com

Role: Creative director, UI/UX, content layout, html/CSS coding, and accessibility.

2004 George Washington's Mount Vernon Estate & Gardens www.mountvernon.org

Role: Design lead/designer, site structure, content layout, html coding, and client contact.

2006 National Center for Complementary and Alternative Medicine – NIH www.nccam.nih.gov

Role: Producer, content layout, html coding, and client contact.

2009 Spending Scout – Premera Blue Cross www.spendingscout.com

Role: Design lead/designer, site structure/navigation system, and content layout.

2010 MedicAlert EMIR – MedicAlert emir.medicalert.org

Role: Design lead/designer, site structure/navigation system, and content layout.

2010 Jobfox Jobfox.com

Role: Design lead/designer, site structure/navigation system, and content layout for Seeker and Employer applications.

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