Sales Manager

VERN WALTER

**** ********** ***** 416-***-****

Oshawa, Ontario L1K 0B1 **********@****.***

SALES LEADERSHIP * MARKET and BUSINESS DEVELOPMENT * REVENUE GAINS

BUILDING SUSTAINABLE GROWTH – DRIVING CHANGE – PROPELLING PERFORMANCE

A strategic Sales Executive with an extensive track record across North America in building sales organizations and specialty retail distribution channels that have demonstrated ground-breaking success in market and revenue growth - within both mature enterprises and entrepreneurial start-ups. A proven change agent who establishes the optimum infrastructure / resources to support expansion and solidify the bottom line, while enabling customer loyalty and service excellence.

Expert in location roll-outs - from real estate evaluation and lease negotiations, operational planning and store design through to launch into ongoing sales management. While career has focused in the wireless / telecom markets, competencies are readily transferable to any other high-growth, fast-paced, customer-centric business environment where sound forward strategy and innovative sales programming are keys to market success.

Known for vision and integrity, dedicated to quality. Communicative, collaborative and confident in assembling and coaching teams to higher levels of performance.

AREAS OF EXPERTISE

Sales / Marketing Strategy

Business Development

Account Management

B2B / B2C / Channel Sales

Distribution Strategy

Strategic Alliances

Contract Negotiations

Vendor Management

Budgets and Forecasts

Training and Development

Sales Operations / P&L

Retail Development

Site Selection and Construction

Store Design / Set Up

Customer Service Management

HIGHLIGHT ACCOMPLISHMENTS

• Developed brand identity for corporate retail sales channel. Selected sites, negotiated leases, managed construction, developed and deployed fixtures for 120 corporate stores and 850 partner locations.

• For wireless start-up, created sales training programs and materials for corporate staff and indirect channels. Trained over 800 people in preparation for market launch.

• Closed first $1M+ digital system in the health care sector for telecom carrier. Consultative sale at the board level was industry ground breaking, leading to 15 subsequent major system sales to Toronto hospitals.

• In support of Chicago and Philadelphia market launches, identified high profile, high traffic retail locations and negotiated 45 leases with national landlords within an 18 month period to meet tight timeframes.

• Managed day to day sales and marketing operations in Columbus market. Developed local growth plan that exceeded net sales growth targets (181% of plan) and led market performance from last to first in company.

• Created sales and marketing strategy for high tech start up mobile marketing company. Recruited and established sales distribution organization throughout the US.

• Directed all aspects of sales operations for Buffalo and Syracuse Cricket market team of 55, with full P&L responsibility. Achieved $14M of EBITDA.

• Set sales distribution strategy for major carrier in the US to meet subscriber growth requirements. The success of these sales channels was a key factor in the ultimate acquisition of the company.

• Managed indirect sales channel in Toronto for national wireless carrier representing over 250 locations, recruited competition’s largest national dealer, exceeding revenue targets for 4 consecutive years.

• Built corporate direct sales channel to include retail store design, merchandising systems, construction and fixture deployment for all sales distribution. Recruited management team and grew sales organization to optimum level.

CAREER HISTORY

MOBILICITY Toronto ON 2009 - 2011

DIRECTOR SALES OPERATIONS

Recruited and led Sales Operations team to support market launch and ongoing growth through the development of sales training, dealer IT support and reporting. Developed corporate direct sales strategy. Guided sales efforts.

Established retail store design, merchandising elements, construction and fixture deployment.

CONVERDIA Minneapolis MN 2008 - 2009

VICE PRESIDENT SALES

Developed sales and marketing strategy for high tech start up mobile marketing company. Recruited and established sales distribution organization throughout the United States.

CLEVELAND UNLIMITED (Revol Wireless) Columbus OH 2005 - 2008

GENERAL MANAGER

Launched wireless carrier in Columbus market. Established regional office, recruited sales management team and 60 staff. Developed B2B offering in conjunction with corporate group.

Achieved positive EBITDA within12 months.

Secured and opened 6 corporate retail stores and 50 indirect dealer locations.

CRICKET COMMUNICATIONS Buffalo NY 2004 - 2005

AREA GENERAL MANAGER

Managed all aspects of sales operations for the Buffalo and Syracuse Cricket markets. Held full P&L

responsibility, delivering $14M of EBITDA. Developed annual operating plan and expanded distribution.

JCL RETAIL BY DESIGN Guelph ON 2000 - 2004

VICE PRESIDENT

Created new professional services consulting business, targeting primarily Retail clients.

Devised business development strategy for Toronto-based retail design business.

Negotiated 45 retail location leases for national wireless client in Chicago and Philadelphia.

AERIAL COMMUNICATIONS (now T-Mobile) Chicago IL 1996 - 2000

NATIONAL DIRECTOR

Developed and managed brand identity for the corporate retail sales channel. Negotiated 120 new retail leases plus directed site construction. Developed merchandising strategy for National and Indirect sales channels.

Personally directed sales and marketing operations for the Columbus market. Created local marketing plan and set up corporate sponsorship with national sports franchise.

Exceeded net sales growth targets by 181%, leading market performance from last to first in company.

BELL MOBILITY Toronto ON 1989 - 1996

MANAGER DISTRIBUTION PLANNING & DEVELOPMENT 1994 – 1996

Developed dealer channels. Controlled budget and construction of new corporate retail locations.

Managed retail design and image components for retail environment.

REGIONAL SALES MANAGER 1989 – 1994

Set up dealer channel for Toronto, building a management team to support over 250 dealers.

Achieved sales targets consistently for 4 years.

BELL CANADA prior to 1989

MAJOR ACCOUNTS SALES MANAGER

Directed Ontario Government Data group in province-wide initiatives, achieving up to 120% of forecast.

Sold 16 large Northern Telecom switches to major hospitals in Toronto.

PROFESSIONAL DEVELOPMENT

Degree in Theology Trinity College

Bell Management Training – multiple programs in Sales and Leadership

Commercial Real Estate License (Ontario)

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