Experienced Sales Manager

Anthony V. Marcello

*** ********* **.

Hubbard, OH 44425

Home 330-***-**** Cell 330-***-****

**********@*****.***

Sales Leader/ Manager

Motivated, goal-oriented individual with a proven history of sales excellence. Always reaching above and beyond sales goals on a consistent basis. Established history of improving operations and increasing profitability. Over 15 years of direct sales experience combined with seven years of District Management expertise. Able to communicate effectively to all levels of an organization. Computer literate in multiple operating systems, including SAP software. Excellent interpersonal and analytical skills.

Professional Honors

 2000 – Recognized as one of the top 5 District Training Managers in the Company.

 2003 - District Manager of the Year - Awarded to the top District Manager in the company. Chosen out of 50+ fellow District Managers. Awarded a cruise vacation.

 2004 - Scotts Champion Team Member – Champions team consisted of a selected group of “proven’ sales managers who met twice a year to “brain storm” on current business trends, ideas, sales & management issues, best practices for the future.

 2001 - 2007 - Sales Managers National Award Winners. During this time frame a sales associate from my district has won a national award for various accomplishments.

 2007 - Regional Sales Leader – Number one in sales & POS in Region that consisted of 8 districts. Regional “ channel” for fellow district managers

Work Experience

October 2001 – November 2007 The Scotts / Miracle Gro Company Marysville, OH (10 years of service)

District Manager

 Regional team leader and mentor for fellow district managers

 Managed a team of eight sales merchandising managers

 Responsible for over $27 million in annual sales; 90+ accounts. Geographically large district that covered 5 states.

 Responsible for the development of each sales managers continuous sales growth , sales training/execution, conduct mid-year and year end reviews, product knowledge training, and developmental goal setting . Work in the field daily with my sales team members, aiding, training, assisting, directing.

 Review at days end what we accomplished , what was good about the day , what could have been better , set goals & projects for the next work with , always made sure they understood what is expected of them today as well as our goals moving forward .

 Met with Account Regional & District Managers weekly to discuss sales & sales growth opportunities. Meeting consisted of planning current sales requirements, blueprint by account placement of product, place order for entire District by store & sku.

 A continued solid rapport with all account business associates.

 Consistent sales & POS growth, regional & national leader. Always in the top percentile nationally. Use of fact based selling skills. Track sales per Sales associate & account using SAP sales & POS reports on a daily basis.

 Trained account associates. All aspects of training, not only in regards to Scotts products. Training included current trends in the retail & garden industry, accompanied by general retail training. Product knowledge training sessions conducted throughout the year. New store openings, Kick off meetings, special sales promotions. Direct training is one of the key driving forces in a successful business and sales operation.

 Accountable for the success of an entire district. A “what ever it takes” manner, attitude and work ethic on a consistent, daily basis.

October 2000 – October 2001 The Scotts / Miracle Gro Company Marysville, OH

Training Manager

 Assisted District Managers in all aspects of their duties

 Trained a team of eight new sales managers

 Trained associates in sales, merchandising, product knowledge, customer relations/procedures

 Met all company sales goals and directives annually

 Worked in the field daily with sales staff to ensure all company & district directives were being adhered to and completed on time.

February 1997 – October 2000 The Scotts / Miracle Gro Company Marysville, OH

Sales Merchandiser / Manager

 Responsible for a diversified territory that consisted of over 70 accounts

 Accounts consisted of big box stores (Home Depot, Lowes), Lawn & Garden Centers

Plus Hardware accounts.

 Trained account associates, part time merchandisers, and lawn counselors

 Sales targets were met consistently

 Consistent sales producer

March 1992 – February 1997 Sysco Foods Cleveland, OH (5 Years of service)

Sales Representative

 Worked as a sales representative selling to restaurants , pizza shops , schools , all food allocation institutions

 Sold Sysco brand products and all other food service related items that a restaurant would use. Groceries, equipment, tools, furniture, if a restaurant was in need of it Sysco sold it.

 Took over an open market with no established account base

 Built a sales base within two years that consisted of 30-40 accounts through cold calling and referrals

 Responsible for securing payment for each account

 Work trade shows

 Trained wait and kitchen staff.

Education / Training

PENN STATE UNIVERSITY, 1973-1974 Sharon, PA

 Major in Business

WEST MIDDLESEX HIGH SCHOOL, 1973 West Middlesex, PA

 High School Diploma: GPA 3.86

Education /Training Continued

 Scotts Training Institute

 Black & Decker Professional Sales Training Program

 Scotts Performance Planning & Review Training / Ethics Training

 Profit & Sales Concepts Training

 Home Depot and Lowes Policy Training Programs

 District Manager training – ( twice a year)

 Successful managers training course

References furnished upon request.

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