Marketing Director
Resume:
Cindy Wick Plackmeyer, CMP
Baltimore, MD 21231
Cell: 410-***-****
Home: 410-***-****
Email: ***********@*****.***
Professional Experience
Director of Marketing, Alter Communications, publisher of Style, Baltimore Jewish Times, Chesapeake Life and paperdoll magazines
2007 to 2008
Handles the marketing and branding for all Alter Communications’ titles, audience development initiatives, Websites and integrated marketing initiatives both in print and online. Oversight of all special events, sponsorships, trades and other outside relationships. Handles all press relations. Key spokesperson for the company. One of six members of the Leadership Team that sets the agenda for the course of the company’s growth and direction. Coordinates all in-house communication. Created new online newsletter for company personnel. Point person for marketing partnerships such as Silo Point’s Style Lounge. Created a search engine marketing program for all publications. Conceived and negotiated with CBS Radio to add the Style Report to their weekly broadcasts. Manages marketing coordinator and events and promotions coordinator. Responsible for communication with the newly formed Alter Board of Directors.
Marketing Manager, Ryland Homes-Baltimore/Delaware Division
2000 to 2007
Manages over $5 million annual departmental advertising budget for this Fortune 500 and publicly-traded home builder in the Maryland and Delaware areas. Oversees the activities of 25 sales counselors, 4 sales trainees and a marketing coordinator. Answers directly to the VP Sales and Marketing and to the President of the division. Assists in the hiring of all sales trainees. Created an internship program for the division. Creates and implements all marketing strategies for new home community launches. Acts as liaison with the advertising agency in Chicago, creates all ad schedules, writes and edits all ad copy, places and negotiates local print and electronic buys. Coordinates the production of “Your New Home” and “Home and Design TV” that air on WJZ-TV. Tracks all ad response. Launched successful ad campaign for expanded Delaware market. Works closely with a variety of local vendors on the creation of sales centers, exterior and interior signage, entry monuments, landscape architecture, model merchandising, Realtor incentive programs, photography, videography, printing, direct mail campaigns and collateral creation. Designs and implements all events and trips for the division for internal and external customers such as “Subcontractor Appreciation Night” for over 250 guests, the production and customer service supervisors’ incentive trips for 60+ guests and company-wide outings. Works closely with Corporate and Region marketing and communications departments on all branding efforts and other sales and marketing initiatives. Monitors Internet coordinator’s activities and follow-up to inquiries.
Marketing Director, Strategic Publications, LLC – a media acquisition company.
1996 – 2000
Subsidiaries: Pennysaver Group, Inc., Hanover, MD, TakeOne!USA, Laurel, MD, Metro Community News, Buffalo, NY
Director of department of seven, including the editorial department, a promotions manager and two interns. Pennysaver is a shopper publication, mailed weekly to 1.3 million households with over 3.3 million readers in Maryland and Northern Virginia. Reported directly to the chief operating officer. Key member of the company’s operating committee, made up of all other company directors, who manage the growth of the company and oversee its operations. Other responsibilities included: production of all sales materials, notably the media kit that incorporated research data; worked with all outside partners for such things as (but not limited to) printing, Internet services and personals column, chairperson of Web site task force which determines all activities on the Pennysaver site, securing all trade partners in the markets; securing all advertiser trade deals; writing, producing and buying all outside media campaigns (even acts as talent); oversight of branding and brand image (from book cover redesign to logo usage); oversight/coordination of corporate events, such as annual golf invitational and a series of advertiser breakfast seminars; creation and oversight of the monthly advertiser newsletter, Market Cents; oversight of design and editorial content of monthly employee newsletter; control of all promotional ads; kick-off campaigns for all new book openings; and an integral member of the strategic planning committee. Responsible for the product launch of Super Pennysaver, a controlled distribution product in Baltimore City and surrounding areas in 2000. Handled all publicity for the parent company, Pennysaver and all subsidiaries. Created capabilities brochure for Strategic Publications, LLC and designed Web site to properly position it for future acquisitions.
Director of Communications and Public Relations, Home Builders Association of Maryland
1992 - 1996
Managed department of three others: an assistant director, communications assistant and in-house printer. Handled all media relations and advertising for Dream Homes '94 and ‘95, a 16-day new homes showcase featuring the latest and greatest innovations in the home building industry. Responsible for all association-wide media relations initiatives. Editor of Maryland Builder, a bimonthly publication for this trade association of over 1,400 firms. Publisher/editor of the monthly member newsletter and editor of several specialty publications such as: Dream Homes Plans Book and Show Guide, Builder Mart Show Guide, HBAM: The Year in Review and the 1996 HBAM Membership Directory and Buyers’ Guide.
Education
Master of Arts in Mass Communication degree, Towson University, Towson, Maryland.
Bachelor of Science in Communication degree, Clarion University of Pennsylvania, Clarion, Pennsylvania.
Awards
Outstanding Sales Achievement, second quarter 2005, Ryland Homes’ Chairman’s Challenge, presented to Baltimore Division for one of the top three performances in the country.
Spirit Award, third quarter 2004, Ryland Homes’ Chairman’s Challenge, earned as marketing manager with most spirit in the company in getting their team to perform to exceptional standards. Baltimore Division also won top three sales performances in the country.
Outstanding Sales Achievement, third quarter 2003, Ryland Homes’ Chairman’s Challenge, presented to Baltimore Division for one of top three performances in the country.
Marketing Director of the Year, Home Builders Association of Maryland, 2001. Award presented by the Sales and Marketing Council at the April 2002 MAX awards.
Related Coursework
Certified New Home Marketing Professional (CMP) designation, The NAHB University of Housing, achieved January 2006.
For Igniting Ryland Excellence (FIRE), week-long sales training in Phoenix, AZ. March 2002.
Master of Marketing, week-long course taught by Tom Richey of Richey Resources in Dallas, TX. November 2001.
Ryland Leadership Development Program, Center for Creative Leadership (CCL) in Greensboro, NC. One-week intensive management training. October 2001.
Managing Newspaper Marketing, American Press International (API), August 1999.
Affiliations
Home Builders Association of Maryland, board of directors for SMC, MAX awards general committee, sponsorship chairperson and marketing committee, since 2001. Red carpet interviewer for video presentation during the show, 2003, 2004 and 2006.
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