Regional Manager/Sales/Food/Grocery/Candy/Food Service

**** *********** **.

Marietta, Georgia *****

Home: 770-***-****

Ceil: 404-***-****

Fax: 770-***-****

E-mail: ********@***.***.

PROFILE

JAMES R. DALTON

A highly qualified and dedicated sales professional with experience in positions of increased responsibility. Recognized ability for creating new marketing concepts and increasing sales. An enthusiastic leader effectively communicates and motivates others to succeed. Successful performance and accomplishments in Sales / Marketing and Sales Management.

PROFESSIONAL EXPERIENCE

MODERN AIDS, INC.- Marietta, GA

Southeast and Midwest Regional Sales Manager

Direct responsibility for sales execution of Modern Aids Unit’s through broker sales force and direct customer contact.

• Target key wholesale and retailers then develop sales strategies to acquire new distribution.

• Design and tailor Category Management Presentations for customer presentations.

• Direct Convenience Broker Sales forces in sales execution of sales programs, assisting with key customers.

• Manage Modern Aids Eight Million Dollar Business in Convenience, Grocery and Specialty Markets.

• Tailor Sales Programs to suit customer needs including all DSD Distributors within the Southeast.

• Responsible for 30-40 Customer Trade Shows a year including setup, selling sheets and follow up with customers.

• Modern Aids Unis are name brand medicines that uniquely packaged in highly visible and colorful rigid plastic for optimum merchandising visibility.

• Responsible for all Grocery Hdq. calls including Kroger,Publix, Winn-Dixie, and Bi-Lo.

• Responsible for all Retail Merchandisers within the Southeast markets.

BUDD MAYER COMPANY – Atlanta, GA

Frozen Account Executive

Direct responsibility for developing marketing / sales programs on fifteen major Grocery and Candy lines including Dannon,Healthy Choice,Conagra, and Crystal Springs and many specialty lines of candy.

• Develop sales and execution strategies to acquire new distribution.

• Design and tailor Category Management Presentations for customer presentations.

• Direct Retail Sales forces in sales execution of sales programs within the major grocery chains.

• Coordinate sales presentations and presenting new SKU’s and their execution to the field.

• Assist in designing and selling all product lines to the headquarters of all major grocery chains within the Atlanta area market.

• Budget and administer all Introductory / Promotional Programs and develop all Customer Business Reviews.

• Provide Monthly Sales and Operation Forecasts for Distribution and upper Management.

• Coordinate and work all Key Industry Trade Shows..

McCarty FOODS—Jackson, Ms.

Southeast Regional Sales Mgr.

Direct responsibility for developing marketing / sales program on selected Retail Frozen Chicken products within the Southeast through Broker sales force.

• Tailor Category Management techniques in designing sales presentations for broker and key customers.

• Provided Monthly Sales and Operational Forecasts for Logistics Production.

• Direct Broker sales force and assist in sales presentations for key customers tailoring programs to fit individual needs.

• Budget and administer Introductory and Promotional programs, Trade Shows, Business Reviews and Sales vs. Quotas.

SEABROOK BLANCHING CORPORATION- Albany, Ga.

National Sales Manager

Developed tailored marketing / sales programs for all major consumer package goods companies who used peanuts in their finished products

• Called on major companies, then tailored marketing strategies for new products which used peanuts.

• Directed field sales personnel in selling of Seabrook’s many services as well as finished products.

• Trained and supervised inside staff for customer service and sales administration.

• P&L responsibility. Key Account responsibility for Anheuser Busch, Pillsbury and Fisher Nuts.

• Built sales from $8 to $20 million through new products, lab consultations, and new ideas for manufacturers.

NABISCO/Confectionery Div. - Atlanta, GA

Retail Mdse. Special Acct. Rep. Regional Sales Mgr.

• Developed long-range sales strategies with recommendations, for tailoring size availability, case packs, distribution advantages and promotional programs exclusively for convenience stores.

• Developed trade ads promoting Nabisco Candy brands through c-store publications and placed ads with major grocery publications concerning new Nabisco Candy Products.

• Moved seven times and each time increased my sales in these markets which helped promote me within the company.

• As a Regional Sales Mgr., I was in charge of both brokers and training of direct personnel.

• Some of the Key Hdq. call responsibilites were Wal-Mart, K-mart and Dollar General.

• I was in charge of all trade shows within my area, including setup and follow through of sales and leads

EDUCATION

Associate Degree

Three years at West Georgia College-Carrollton, Ga.

PROFESSIONAL DEVELOPMENT

• Priority Manager

• Strategic Planning

• Professional Selling Skills I & II

• Category Management

• Computer Applications (Word, Excel, PowerPoint)

• Complete Home Office Set-up

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