Sales Manager

*** ******** ***, ***** ******, MI ***** *********@*****.*** 616-***-****

Derek L. Benson

Experience

General Manager (2012-current)

Complete Nutrition Grand Rapids, Michigan

• Worked directly with ownership on operational plans for opening new store

• Development and maintenance of all areas of social media presence, as well as local SEO

• Management of sales staff, including hiring, training, and schedule implementation

• Direct responsibilities for aggressive marketing budget and plan

• Assisted in overall branding development of new location

Sales and Marketing Director (2011-2012)

O’toole’s Public House and The Establishment Grand Rapids, Michigan

• Oversaw creation of marketing development plan (3 year model)

• Developed structured plan and increased social media response/interaction by 42% using creativity, and multiple formats to reach broad audience

• Increased revenue and retention among customers by creating efficient sales system

• Responsible for all marketing materials including development, implementation, and response monitoring

• Worked directly with General Managers, staff, and ownership for overall directional improvement of locations

• Assisted in overall branding development of new location for re-opening (The ESTABLISHMENT, Nov 2011)

Director of Operations (2009-2011)

MVP Fieldhouse Grand Rapids, Michigan

• Responsible for overall management, including Sales, Marketing, Programs, Camps, Leagues, Property,

Concessions, and Retail

• Managed and exceeded facility budget by effectively controlling all aspects of expense and revenue

generating tasks (2009-2011)

• Developed positive working relationships with Corporate Partners

• Coordinated daily, monthly, and yearly facility scheduling bringing maximum efficiency to facility

• Hire, train, and work directly with Operations Manager in order to carry out day-to-day functions

• Overall facility management

Qualifications

• Team builder

• Innovative thinker

• Comprehensive understanding and application of all aspects of social media

• Skilled at written as well as oral communication

• Able to break large projects into smaller goals

• Proficient at prioritizing, making it possible to work under deadlines, while keeping a creative edge

• Able to understand customer’s point of view

• Demonstrate ability to work with all levels of management

• Experience in executing events

• Strong public speaking skills

• Dedicated and meticulous

• Service oriented

Education 2002-2007

Grand Valley State University B.A. General Management B.A. Marketing

References Available upon request

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