Sales Customer Service

Audelio “AC” Cedillo Jr.

***** ******** ******* ***** 713-***-****

Katy, Texas 77449 **********@*****.***

PROFESSIONAL PROFILE

A highly Sales Management Professional who meets challenges effectively and generates positive impact. Exceptionally skilled at identifying market opportunities, and developing strategies to effectively exploit them. Proven track record of success setting strategic direction, executing to plan, optimizing operations, and leading teams to achieve outstanding results in highly competitive and rapidly-changing business environments. Bilingual in English and Spanish.

BACKGROUND SUMMARY

Marketing Plan Development

Customer Needs Analysis

Direct Mail Campaigns

Customer Presentations

Customer Retention Plans

Community Relations

Employee Training / Coaching

Affinity Marketing Programs

Training Program Design

Customer Service Training

Management Training Programs

Payroll Processing

Benefits Administration

Staffing

Competitive Analysis

Forecasts and Budgets

Prospecting / Lead Development

College Recruitment

EMPLOYMENT HISTORY

Liberty Mutual Group, Katy, Texas 2007 - Present

Lead Sales Representative

Manage sales activity for an expansive territory and assist clients with their, auto, homeowners, and life insurance needs. Analyze data from current customers and develop strategies to target new clients. Utilize client relationship management skills to foster accounts and drive revenue development activities. Collaborate with the Assistant Branch Manager and the Senior Branch Manager to exceed corporate goals.

• Increased sales and revenues. Developed a comprehensive business plan; executed and mastered the plan throughout the years. Developed lead sources among credit union contacts, the existing book of business, mortgage contacts, and personal marketing activities. Result: Increased production every year. Increased customer satisfaction. Re-established communication with the existing book of business. Improved customer retention.

• Selected to officially mentor a group of three new sales representatives. Educated them on company policies and market penetration tactics. Trained them on intricacies of external marketplaces and internal software systems. Result: Contributed directly to the success of the sales reps and the success of the office.

• Initiated a co-promotional program with a local credit union. Selected by Brazos Valley Schools Credit Union to participate in their member events, annual meetings; credit union seminars and workshop; and setup an insurance information center once a month in the credit union lobby. Result: Captured an important source of pre-qualified leads.

• Earned numerous Sales Performance Awards, including Pacesetters, Pacesetters Plus, Pursuit of Excellence, Life Master’s Award and the Life Lamp Award.

• Optimized accounts. Developed and executed a plan to up-sell accounts. Called all clients 30 days before renewal to remind them of their upcoming renewal deadline and engaged them in conversations about additional insurance needs they might have. Result: Increased account penetration by nearly 10% each year.

Smart Financial Credit Union, Houston, Texas 2000 - 2007

Training Specialist

Worked in the Human Resources Department of this major Houston credit union with 200 employees and locations. Initially hired as a temporary / contract employee to update employee records to ensure compliance with federal employment regulations. Joined the HR staff on a full time basis and advanced through several positions including; HR Clerk, HR Assistant, HR Generalist, Payroll/Benefits, and Training Specialist.

• Developed and managed a sales and service training program to front-line new hires. Developed customer sales scenarios to help Tellers identify clients who might have need for more services than they were currently using. Trained Tellers to suggest additional services and monitor customer contact through an internal CRM system. Result: Achieved increased productivity throughout the branches and improved the level of service to our members.

• Served as a team member of the IT Department in implementing new software for the entire front line operations of the credit union. Operated both hardware and software of the new implementation. Result: Gathered new information on how operations worked for frontline staff, and became the go-to-guy and first level support after the system implementation.

EDUCATION

Bachelor of Business Administration, Marketing

University of Houston, Houston, Texas

ADDITIONAL TRAINING

Life Underwriter Training Council Fellow ((LUTCF): The American College

Program for Excellence in Selling: The University of Houston

Completed more than 200 hours of Sales Training focused on, Rapport Building, Needs Assessment

Customer Service, Presentation Skills, Key Account Management, Teamwork, Closing Skills, and Selling at the Top

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