Experienced Copywriter

CARLOS O. GARDINET

WORK EXPERIENCE

**/** – **/07 Copywriter/Community Connect, Inc New York, NY

Operating as sole copywriter my primary duties include developing creative advertising copy for print and interactive campaigns with the inclusion of all copy that lives on the three web sites which are run by the company: MiGente.com; BlackPlanet.com; and AsianAvenue.com. I wrote copy for banners, newsletters, microsites, emails, presentations, and much more.

07/05 – Present Copywriter, Translation Marketing New York, NY

This is a project-basis/freelance job. I write radio spots for the company’s clients, which include health and beauty company Carol’s Daughter as well as Sean John Fragrances.

01/03 – 10/04 Writer/Producer, MTVN/VH1 New York, NY

Primary tasks included developing dynamic branding concepts for the channel as well as creating innovative and groundbreaking print advertisements. Additional responsibilities included writing and producing: 30, 15, and 5 second spots for on-air and branded interstitials.

09/02 – 11/02 Copywriter/Consultant, Ecko Unlimited South River, NJ

Developed compelling retail creative/promotional copy and product descriptions for one of today’s leading urban clothing companies. Responsibilities included proofreading and editing every deliverable material. As a member of the in-house creative team, I pitched ad campaign ideas for direct mail and consumer advertising and spearheaded writing initiatives for the company’s catalog.

04/01 – 09/02 Copywriter, HBO New York, NY

Primary duties included working in the off-air marketing department, responsible for writing and developing campaigns for both print (consumer, trade and industry-affiliated) and online markets, including direct mail. I have worked on ads for HBO/PPV boxing, HBO Sports, Cinemax, Original Programming and Documentaries as well as large campaigns for HBO Family (nominated for a 2002 BDA award) and the company’s national Urban Bus Tour as well as campaigns targeting the African-American/Gay & Lesbian audience.

12/00 – 10/01 Copy Editor, The Source New York, NY

As Copy Editor I proofread, fact checked and made sure each article was formatted and adhered to The Source Style Guide. I was also a contributing writer.

3/00 - 9/00 Copywriter, Arista Records New York, NY

Primary duties included working with Art Directors to develop and execute advertising campaigns for various artists. I wrote advertising copy for such artists as Carlos Santana, Whitney Houston, Q-Tip, Angie Stone, Oukast and Toni Braxton—among others. Under the direction of the Senior Copywriter, I was responsible for developing appropriate internal marketing communications through the parent-company (BMG) newspaper for the annual company convention.

EDUCATION

8/95 - 5/97 The New School for Social Research New York, NY

Awarded Bachelor of Arts in Liberal Studies

Concentration: Media Studies, Cultural Studies and Writing.

Internships: NBC/The Today Show, NBC/Saturday Night Live and Miramax Films.

LANGUAGES AND OTHER SKILLS

Fluent in Spanish and proficient in French

Conversant in the use of Windows 2004, MAC, Quark, Nexis, and the Internet

485 W. 187th St. Apt 4G

New York, NY 10033

Mobile: 917-***-****; Email: *************@*****.***

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