Aggressive sales & marketing for small company
Resume:
The message it sends is damaging. In a marketplace where potential customers expect to see businesses represented through sales and marketing efforts, a businesses which is inconsistent risks damaging their reputation and slowing or preventing positive business development. It is my intention to establish a sales & marketing initiative and plan that will drive new traffic and revenue and be repeatable and consistent.
Every business is different, but there are core sales and marketing needs that are true for almost every company. I work ‘part time’ for only a handful of companies at a time. The cost is lower than what you would most likely pay a part time account executive or marketing manager yet you will receive both sales and marketing efforts.
Here is what I would typically provide on a week to week basis:
*Cold calling - Well trained, well spoken, upbeat and effective
>Between 8 & 10 hours per week
+ This translates to approximately 15-20 dials per hour unless contact made with the target
prospect and length on phone increases
>All call scripting & authoring
>All prospect list development and qualification
>Weekly reporting & tracking with details on each prospect contacted and the result will be
provided
*Weekly/Bi-Weekly e-mail - Build traffic, visibility and brand
>I use Streamsend for professional e-marketing with unsubscribe, reporting, etc.
>Targeted based on prospect type
+Vertical
+Title
+Region
+etc.
*Website Upkeep & Optimization - Either you are already paying someone, having someone with limited knowledge do it, or not doing it at all
>General maintenance and updates to website as needed
>Continually monitor search engine indexing and Meta tags to insure optimal results
>SEO (Search Engine Optimization)
>Email, mailing list, information captured and entered into e-mail blast platform
*Internet / New Media Marketing (If applicable) - The future of branding. Web 2.0, social marketing, viral marketing
>Monitoring multiple websites, postings to ensure high placement on search engines
+Cross-linking
+PR distribution
>Monitoring website statistics to understand visitor/consumer trends which ultimately drive new
business development efforts
>Social marketing
>Viral marketing
>Web 2.0
*Cross-marketing opportunity development - The right partnerships will lead to opportunities
>Seek out opportunities to cross-market with like-minded businesses and services
*White paper / Case study authoring - Prospects want to look at a company as experts in their field. This is an effective and professional way to project the image of being a specialist, not just another vendor.
>One per month
>Used as part of e-mail campaigns
>Post to website
>Distribute through various print and internet PR channels
I enjoy conducting sales and marketing initiatives to help grow a business. This is done through a simple month to month agreement as I have faith in my abilities and the results. If for some reason I don’t deliver, then we part ways amicably and professionally.
One thing you will realize immediately – I give 110% and work incredibly hard every single day to help the companies I partner with. Even though I'm 'part time', I will bring the passion and enthusiasm needed to get the job done.
If the value in what I do has a place with your company, reply with interest and I will get right back to you.
Marcus
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