Sales Service

OBJECTIVE To contribute to your organization in a Marketing capacity utilizing training

and experience in event planning, staff recruitment/training/mentoring,

customer relationship development, marketing/advertising, media/public

relations, budget management, and project coordination.

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PROFILE

• Persuasive communicator and marketer, experienced in identifying, troubleshooting and resolving diverse account concerns, providing customize solutions to specific client objectives, and delivering individualized service to build a loyal client base in a highly competitive marketplace.

• Media savvy public speaker and presenter, who earns corporate recognition and Letters of Commendation for providing motivational management techniques to help teams exceed all profitability and service quality objectives.

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EDUCATION B.S., Communications, Florida State University, Tallahassee, FL, GPA: 3.3

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PROFESSIONAL EXPERIENCE

2010 – Present Public Relations Trainee, Spaulding Communications, Decatur, GA

Maintain clear and proficient communication with the client and account team members.

Daily media monitoring of press coverage clips from electronic and tangible mediums.

Assist on outreach campaigns by researching blogs and various online communities.

2008 – 2010 Freelance Media Planner, Various, Atlanta, GA

Research target consumer demographic for clients, provide comprehensive media negotiations and create advertising schedules geared to market the client and increase sales revenue.

2006 - 2008 Media Buyer/Planner, Full Circle Productions, Atlanta, GA

Provided comprehensive media negotiations and advertising planning to help company exceed all of their service, sales, and profitability expectations.

Recruited by the company VP to create and manage its first Media Department, including researching/contacting appropriate vendors based on price points and client needs, and developed advertising proposals and media schedules for major residential real estate clients.

Created standards and protocols for the Media Department; a department and specialty not previously in existence at Full Circle Productions.

Worked with account service team members to understand the client’s business objectives and advertising strategies.

Identified appropriate medium of advertising that can help build the client’s business.

Performed media research to determine target audiences, demographic, psychographic and behavioral habits. Created media estimates and projections. Assured accuracy of provided documentations.

Created media strategies and recommendations for sponsorships and other media advertising opportunities.

PROFESSIONAL EXPERIENCE (Continued)

Developed and prepared media plans and budgets. Developed buying strategies for maximizing media dollars including negotiations for added value opportunities.

Negotiated rates and campaign purchases for newspapers, magazines, radio, TV, outdoor, interactive and non-traditional forms of advertising.

Implemented and maintained media buys, and budgets from start to end of the campaign. Built and maintained relationships with vendors.

Assisted on new business pitches. Presented media plans to account service team members and clients directly.

2003 - 2006 Media Analyst, MediaSolutions, Inc., Atlanta, GA

Negotiated rates with mass media representatives to save the company thousands of dollars in annual advertising costs.

Researched population demographics and other aspects of broadcast media markets to achieve client objectives.

Spearheaded the purchase of local/regional/national time/space on media including: TV, radio, newspapers, magazines, billboards and cinemas.

Managed client relations and media vendor communications throughout multiple projects with tight schedules and deadlines.

Performed quality control by reviewing and approving negotiated contract parameters. Trained new staff and temporary personnel.

1999 - 2002 Master Control Technician, WACS TV Channel 9, Tallahassee, GA

Independently coordinated the remote control routing of video content to record satellite-based national news feeds and integrate commercial content for broadcast.

Trained board operators on precise and clean video cuts.

PROFESSIONAL SKILLS

Presentation: (reading copy, video/TV presentation)

Management: (client accounts, project schedules, deliverable deadlines)

Negotiations: (media price rates, media price quotes)

Writing: (news copy, press releases, kickers/teasers)

Editorial: (proof copy, graphic art, formats, layouts)

SOFTWARE PACKAGES

Mass Media: (Media Professional, Scarborough, SmartPlus)

Business Office: (Microsoft Office Suite)

Experienced on both Apple and PC computers.

INTERESTS

Weight Training, Competitive Running, Travel, White Water Rafting, Fashion,

VOLUNTEERING: Habitat for Humanity, Boys & Girls Club of Atlanta, AAAG, Autism Speaks, CHRIS Kids

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