Marketing & Communications Professional

PROFILE

Over * years’ success with communications and marketing projects that deliver quality projects to organizations in corporate, health care, retail, law, government and property management.

KEY KNOWLEDGE AND EXPERTISE

• Technical, Visual, and Corporate Material

• Internal and External Communications

• Business and Project Administration

RECENT ACCOMPLISHMENTS

See Selected Experience for more details.

• Managed business and communication activities for Akord Communications & Design, including planning and executing communications initiatives and overseeing creative and business product production.

• Created branded communication and other corporate communication vehicles for Cancer Care Ontario, the Canadian Institute for Health Information, William Osler Health System, LifeLabs, Scotia Plaza and Avison Young.

• Collaborated with Senior Management and Stakeholders at the Canadian Institute for Health Information to develop key messages and PowerPoint slide deck, which was presented to the Conference of Deputy Ministers.

• Strategized and implemented business development by developing and executing an integrated marketing plan for Long Mangalji LLP, a boutique immigration law firm.

SELECTED EXPERIENCE

Creative Director, Akord Communications & Design

• Managed business activities such as establishing effective relationships with various stakeholders, managing multiple project time-lines and budgets, ensuring legal and technical competencies, articulating complex ideas, concepts and structures, identifying, planning and executing communications, overseeing production and delivery of creative and business products and supporting and implementing communications processes with thorough understanding of collateral/product design for all forms of communications media, copywriting and copy-editing for client communications.

Consultant, Alexandria Sugaring Products

• Retail Packaging: Developed retail package design for multiple skin care product lines, including designing and writing package and instruction content, layout of English, French and Spanish content, and developing product names. Established and maintained budgets, project plans, schedules and marketing campaign requirements.

• Corporate Branding: Increased brand strength, including online web presence, by developing and implementing visual guidelines for internal and external creative staff.

Consultant, Scotia Plaza

• WIFI Campaign: Planned and executed integrated campaign communicating the introduction of WIFI to tenants.

• Tenant Welcome Package: Developed informational package for new tenants, including identifying key content, conceptualizing, writing, designing and printing.

Consultant, Avison Young / Slate Properties

• Integrated Marketing Campaign: Conceptualized and implemented complete campaign to introduce and encourage use of an online maintenance system for tenants. Products included key message development, email messaging, desk drops, lunch and learn seminars and promotional materials to ensure comfort and ease of use for tenant liaisons.

Consultant, William Osler Health System

• External Marketing Brochure for IM/IT: Collaborated with the IM/IT lead and technical subject matter experts to scope and plan the brochure, explaining the role of the department. Created the brochure adhering to all corporate specifications, and branding including design and writing.

• External IM/IT Newsletter: Created professional newsletter template for the department. Trained staff to ensure the original concept and design is maintained.

Consultant, Long Mangalji LLP

• Business Development: Developed an effective communications strategy and marketing plan in collaboration with the founding partners for business development; augmented communication channels, including effective utilization of social media tools, press kits and seminars, utilizing diverse yet focused media for different client groups; designed and developed bilingual website, developed print materials and signage capitalizing on favourable press and solicitor interviews.

Consultant, LifeLabs

• Visual Presentation RFP Response: Developed and designed PowerPoint presentation in conjunction with the National Director of Business Development to increase impact and message reinforcement. Created complex visual diagrams for use in presentation materials.

Consultant, Cancer Care Ontario

• Materials for Annual General Meeting (AGM): Created communication tools for the CEO at the 2008-2011 AGM, including PowerPoint slide decks and handouts.

• Training and eLearning: Collaborated with a team of subject matter experts, instructional designers and developers to deliver the first iPort classroom and online training (eLearning). Subjects included Privacy, Data Warehousing, and Report Usage, delivered to a non-technical audience.

Consultant, Bouygues Building Canada

• Request for Quotation (RFQ) Response: Created and developed RFQ Response documentation for multi-million dollar project. Designed professional document template for future Responses. Established corporate identity and documented branding guidelines.

OTHER NOTABLE CLIENTS

• Bentall Real Estate Services

• Canadian Cancer Society

• Canadian Institute for Health Information

• David Gellar North American Syndication

• Hudson's Bay Company

• Kallo Inc.

• Keyrus Canada

• Legal Aid Ontario

• Maverick Sales Group

• Ogilvy Renault LLP

• Ontario Institute for Cancer Research

• Standard Life

• Treehugger Organics

EDUCATION

• Graphic Design, Sessions School of Design, 2009

• Technical Communications, George Brown College, 2006

• Creative Advertising, Centennial College, 1997

• BA - English and Philosophy, University of Toronto, 1992

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