Sales Customer Service

WILLIAM B PRICE ***** N.W. **TH PLACE, PEMBROKE PINES, FL 33026

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******@*****.*** • Home 954-***-**** • Cellular 954-***-****

Profile

Marketing and sales professional offering more than twenty years of experience in the music, consumer electronics and multimedia industries. Strong, innovative team leader with the ability to quickly analyze market opportunities and to creatively develop products and brands that satisfy those needs. Skilled communicator with a history of successfully negotiated and executed business agreements in both domestic and international markets. Service oriented executive who puts a premium on developing and maintaining mutually beneficial customer relationships.

Key Areas of Strength and Experience

• Marketing trends and research • Sales force management

• Campaign planning and execution • Networking and prospecting

• Brand Management • Project team leadership and production

• Budgeting and forecasting • Customer relationship management

• Contracts and negotiations • International and eMarketing

Professional Background

STRAIGHT WIRE, Hollywood, FL 1997 to 2011

DIRECTOR OF MARKETING

Straight Wire is one of the leading manufacturers of quality cables for audio and video applications. As the Director of Marketing I created products and coordinated sales/ advertising efforts to facilitate the company’s transition from two-channel audio to home theater products and from retail store based sales to custom installation operations .

• Developed entry level cable line anticipating a potentially growing niche. This "ConX" line generated 35% of overall sales less than five years from its introduction.

• Produced company policies that gave all customers the opportunity to achieve levels of profitability through discounts, quantitative goals and support.

• Worked closely with foreign distributors to identify trends in their territories, I was able to tailor make marketing campaigns specific to their needs. International sales grew to over 50% of our business in the last five years.

• Assumed additional duties as the company's director of Information Technologies. In this capacity I was responsible for the maintenance and updating of the company's hardware and software, its website and Facebook presence. Created databases for email marketing to new markets as well as established accounts. Issued monthly email updates and promotions to over 2600 customers

LASER ENTERTAINMENT CORPORATION, Pembroke Pines, FL 1990 to 1997

PRESIDENT

Founded company after Identified emerging technology, video on optical discs. Positioned the company to capitalize on this field by becoming a laserdisc distributor. I anticipated that laserdisc customers would be the early adopters of DVD's, the upcoming format and the key product target for the company.

• Purchased video store in 1991 and added laserdisc rental section, the largest in South Florida. Sold and rented laserdisc software and hardware to expand the company’s reach.

• Built a 2000 customer mailing list and issued a monthly newsletter emphasizing new product titles and updates on the progress of DVD

• Added Home Theater consultation to the services offered.

COLUMBIA PICTURES PUBLICATIONS, Miami, FL 1986 to 1989

EXECUTIVE VICE PRESIDENT, MARKETING AND SALES

Columbia Pictures Publications was one of the largest music publishers in the world. Products produced include music books, audio recordings, and video instruction tapes Directed the efforts of the company’s sales, marketing, advertising, licensing, product development and customer service departments.

• Doubled new product introductions by targeting growing niche markets resulting in a 150% increase in revenues over three years.

• Negotiated licensing and copyright contracts in both domestic and foreign territories. Generated an additional 2.6 million dollars in foreign royalties after trips to Europe and Asia in 1988 and 1989 as well as a 200% increase in overall foreign sales.

• Added key artists to the company’s copyright holdings including the Rolling Stones, Bruce Springfield, Boston, Warren Zevon, the Beach Boys, Stevie Wonder and the Traveling Wilburys

SENIOR SALES MANAGER / DIRECTOR OF MARKETING 1982 to 1986

Directed efforts of domestic and foreign sales departments. Expanded company’s growth by coordinating advertising, product development and sales departments in a comprehensive marketing strategy. The result was improved products to targeted markets that expanded our revenue base by over 25%.

• Changed direction of sales efforts from distributors to retail store based which lowered the company's cost of sales by 17% as a result of overall discount decrease.

• Developed first written policies for domestic and foreign sales resulting in level playing field for all customers. This action added over 1200 new customers.

• Led developmental team in design and implementation of on-line order entry system increasing efficiency of sales department by over 50%.

• Developed and introduced Video instruction tapes for the educational market

NATIONAL SALES MANAGER 1977 to 1982

Responsible for all domestic sales efforts to wholesale, retail, and educational markets.

Education

NOVA University, Fort Lauderdale, FL 1991

B.S., Business Administration

Boston Architectural Center, Boston, MA 1972

Newton Junior College, Newton, MA 1970

A.A., Liberal Arts

Technology

Microsoft Word, Excel, Publisher, PowerPoint, Access, Outlook. Adobe Photoshop, Dreamweaver, Acrobat, Bulletproof FTP, Cakewalk Pyro Plus, Fender Fuse, D-Tools, NERO Suite, Roxio Creator Pro, Macola, ACT, Facebook, Twitter, Linkedin, Email and Internet research programs

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