Customer Service Marketing
Resume:
Scot N. Cooper
**** *** ****** ***** | Williamsburg, Virginia | 23185
757-***-**** | ***********@*****.***
Professional Experience
April 2011-present- Partner,
Filta, EcoKitchen Solutions, LLC
• Market business to restaurants, hotels, corporations, universities, hospitals, etc.
• Promote eco-benefits and sustainability
• Manage day-to-day operations
o Technician management
o Customer relations/service
o Bookkeeping
o Route planning
o Supply ordering
o Scheduling
o Invoicing
o Training
o Proposal writing and presenting
o Prospecting
February 2010- April 2011- Marketing Director/Workers’ Compensation Liaison,
Advanced Orthopaedic Centers (AOC) & Ortho On-Call (OOC)
• Work in concert with Board of Directors to make decisions regarding marketing direction of AOC & OOC
o Continue to grow brand of AOC through:
• Differentiation
• Specialization
• Improve image through access
• Social media
• Guerilla marketing
• Event sponsorship/ participation
• Manage website content
• Manage consumer survey feedback
• Explore viral marketing
• Grow workers’ comp business through relationship marketing to:
o Employers
o Case Mangers
o Physicians
o Insurance Adjusters
o Risk Managers
o Human Resource Directors
o Workers’ compensation networks
• Refine workers’ compensation services to make practice more marketable
March 2003- January 2010- Director of Marketing, Richmond,
Tidewater Physical Therapy, Inc.
o Designate areas for new locations
o Develop referral sources for physical therapy centers
o Grow relationships with physicians, employers, case managers and other medical professionals that were potential referral sources
o Nurture relationships with employers and nurse case managers
o Manage direct to consumer marketing/advertising efforts
o Establish Tidewater Physical Therapy as a presence in the Richmond community
• Accomplishments:
o Opened 9 clinics in Richmond, 1 in Norfolk and 1 in North Carolina since 2003
o Established several strong personal and professional relationships that have benefitted TPTI’s business
o Grew referral base to over 1,000 physicians
o Instrumental in starting and developing $5 million dollar network of clinics in Richmond in under 5 years
o Conducted continuing education seminars for nurse case managers, physicians’ assistants, and nurse practitioners with physician speakers
o Developed marketing plans for each clinic every year and helped clinical directors achieve goals
o Program development of coaching therapists about how to build relationships with referral sources
o Developed culture of customer service and discretionary effort in Richmond.
o Stressed that therapists build practices for long-term benefits to themselves
January 2002-March 2003- Marketing Director,
Tidewater Therapy Management, Division of Tidewater Physical Therapy, Inc.
• Helped develop service, marketing strategy, database, marketing materials
• Brand and service rollout
• Identified potential clients for physician owned physical therapy management service, nationally
• Traveled to meet physicians and administrators regarding providing our management service
o Meetings ranged from relationship building to formal presentations
• Researched governmental regulations with regards to Stark Laws and ancillary care
• Helped provide consulting services assisting medical practices in establishing POPTS
Education
• Virginia Tech- Exercise Physiology, 1995
Personal
• Head Coach, Warhill High School, Girls Junior Varsity Soccer Team
• Board of Directors- Downtown YMCA, Richmond, Virginia
• Board of Directors- Virginia Legacy Soccer Club
• Coach, Virginia Legacy Soccer Club
• Board of Directors- Williamsburg Warriors Lacrosse Club
• Tournament Director, Battle of Williamsburg Lacrosse Tournament
• Coach, Soccer program, Student Health Initiative Program, James City County
• Coach, Community Partnership Soccer Program
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