P a u l a B. H a n k i n
PROFESSIONAL PROFILE
OBJECTIVE: To acquire a position that will incorporate my strong business & sales background with my passion for success.
A brand development, project management, marketing and sales professional with experience and expertise in the following categories:
Brand Strategy and Positioning Broad-scale Business Development Culinary Arts
Sales Strategy and Execution Project and Event Management Team Leadership Executive-Level Administration Financial Services High-profile Personality Relations
EXPERIENCE
CARDIELLO FITNESS, NEW YORK, NY (January 2009 – Present)
Fitness, health and wellness enterprise of Jay Cardiello, celebrity fitness trainer, strength and conditioning coach
and nutritionist
Director of Business Development and Sales
• Manage all overarching and daily business operations; Report to President/Founder
o Developed brand identity; created logo and managed website construction and design
o Grew business to include ten employees after being the first hire; supervise team
• Responsible for identifying, analyzing and pursuing new business opportunities
o Initiated and facilitated partnerships with globally-recognized brands, VitaminWater and Fit Flop.
o Conceptualized and pitched show concepts; secured meetings with leading broadcast networks
o Liaise with celebrity representatives to obtain clients; secured top-billing celebrities (tripled overall client base in two years)
• Oversee promotional and marketing activities
o Supervise media relations; orchestrate interviews, appearances, photo shoots and broadcast segments (including Good Morning America and the CBS Early Show)
o Plan and execute large-scale events (past events took place at the Sundance Film Festival and the Bridehampton Polo Challenge)
o Personal chef to A – list clients for daily meals when requested
MFO & MADWOOD MEDIA, NEW YORK, NY (August 2007 – December 2008)
Talent and entertainment, branding management and Film production agency
Project Manager of Special Projects (Temporary Position)
• Managed project from inception to completion; Reported to CEO
• Worked closely with CEO on all daily activity: all elements of planning, vendor relations, progress report completion
• Organized and directed meetings for vendors and internal team
• Performed relevant research; compiled data and statistics
• Simultaneously arranged multiple travel and agenda schedules
***********@*****.*** 229 Chrystie Street, #611, NYC 10002 646-***-****
P a u l a B. H a n k i n
EXPERIENCE (CONTINUED)
COUNTRYWIDE HOME LOANS/FULL SPECTRUM LENDING, NEW YORK, NY (August 2005 – July 2008)
Leading U.S. Mortgage Lender
Senior Team Manager
• Managed office’s highest-producing team; Reported to Branch Vice President
• Awarded Top Producing Mortgage Banker title, generated $3 –$5 million monthly in loan volume
• Canvassed target markets of New York, New Jersey, Connecticut and Florida
• Utilized effective sales techniques; developed promotional programs
• Ensured team member and client retention
• Led training, enforced company guidelines and verified adherence to rules and regulation
• Performed relevant research; compiled data and statistics
AMERICAN BUSINESS CREDIT/UPLAND MORTGAGE, PHILADEPHIA, PA (August 2001 – May 2005)
Leading U.S. Mortgage Lender
Commercial/Residential Loan Officer, Broker Services and Bank Alliance Program
• Marketed and sold loans to brokers and residential and small business owners; Reported to VP of Sales
• Was promoted from Administrative Assistant to Account Executive/ Assistant to the VP of Sales, within five months
• Managed multiple accounts and consistently increased client base; was chosen to participate in the exclusive Bank Alliance Program
• Instrumental in structuring and closing the company’s largest transactions
• Gained full knowledge of commercial and residential lending, sales techniques, tax law, title and lien as well as broker services
NETCARRIER, CHERRY HILL, NJ (July 1999 – August 2001)
Voice and Date Provider Specializing Business Technology and Communications
Account Executive
• Managed commercial sales; Reported to Team Leader
• Awarded Account Executive of the Month title for achieving the highest production rate
• Initiated and negotiated the signing of Netcarrier’s largest account
• Gained extensive knowledge of Internet-based technology, business-to-business relations and deal closings; developed key sales, marketing and communication strategies
EDUCATION
THE INSTITUTE OF CULINARY EDUCATION, NEW YORK, NY
Completed Culinary Training Classes, Specialized in Italian and Health Cuisines
TEMPLE UNIVERSITY, PHILADELPHIA, PA
Bachelor of Arts in Psychology Communications and Marketing
***********@*****.*** 229 Chrystie Street, #611, NYC 10002 646-***-****