Executive Marketing Management

AMBER BIGGS

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Mobile: 580-***-****

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EXECUTIVE MARKETING MANAGEMENT

STRATEGIC B2B SALES AND BUSINESS PLANNING - TEAM BUILDING AND LEADERSHIP

TERRITORY EXPANSION AND MAINTENANCE - CONSULTATIVE SELLING APPROACH - CUSTOMER NEEDS ANALYSIS

CLIENT RELATIONSHIP BUILDING - MARKET PENETRATION STRATEGIES

QUALIFICATIONS SUMMARY

Analytical, highly dedicated, and outcome-focused professional; with commendable strengths in sales and marketing management, decision making, problem resolution, customer satisfaction assurance, and performance management. Interested in pursuing a challenging career that would offer the opportunity to effectively utilize knowledge and skills within a growing industry, where proven skill set would be well utilized for immediate and profitable impact to a progressive organization.

- Possess excellent written and verbal communication skills that contribute to positive interpersonal relations as well as strategic partnerships.

- Establish record of managing and directing multi-departmental teams and communicating with stakeholders at all levels, including C-level positions.

- Excel at forming strategic partnerships and formulating and implementing targeted marketing campaigns as well as leadership development program to effect dramatic improvements in efficiency, productivity, profitability, and business processes.

- Gain recognition as an innovative thinker and communicator; display strong adherence to “quality staffing” and effective "win-win" alliance-building principles.

- Enjoy challenges in multitasking in fiercely competitive and fast-paced environments.

PROFESSIONAL EXPERIENCE

Market Research Analyst-Research Project Manager-Senior Market Research Analyst

THE CHARLES MACHINE WORKS, INC., PERRY, OK 2006–PRESENT

Take full responsibility in analyzing company market share, market sizing, and trends through the use of the Association of Equipment Manufacturer’s (AEM) system. Determine and report company shipments through AEM involving shipment extraction, invoicing, and registration data from SAP. Serve as the subject matter expert for several industries, including environmental, oil and gas, landscaping, and energy. Conduct extensive research for possible opportunities internationally, aiming to achieve company sales goal of 50% across the US and Canada countries by the year 2020. Participate and provide assistance in the development of a new planning process. Analyze dealership (retail) market share through UCC-1 filings.

- Identified and forwarded commonalities in order to supply information to different general managers.

- Determined common process for each entity in cooperation with company’s consultant.

- Prospected market place by transforming reporting measurements from country level into the state and local levels to maximize data usage.

- Conducted quarterly reporting market share numbers to the Board of Directors and core members of management.

- Led, trained, and supervised company personnel within the dealership organization regarding new program implementation to streamline data gathering process as well as to generate sales.

- Developed and presented geographical representations of data for marketing plans-focusing messaging.

- Proactively performed tactical research to utilize data fully using a resource without adding cost.

- Strategically designed and produced marketing plans utilizing promotions, tradeshows, print, website, and other measurements in order to allocate marketing dollars.

- Spearheaded the development of internal publication to convey critical market, political, economic, and competitive information into a monthly newsletter called “Market Monitor.”

- Worked in collaboration with the Oklahoma State University MBA students in creating measurement for innovation project that identified holes in the data and process and enabling future research.

- Conceptualized and initiated model using the effects of new product introductions on market share

- Effectively utilized and implemented “customers’ voice” method for new product and market messaging.

- Oversaw panel recruiting, logistics, discussion guides, and others in coordination with consultants.

- Coordinated event planning for dealers and customers, including tradeshows and equipment demonstrations.

Channel Account Executive

CREATIVE LABS, STILLWATER, OK 2003–2006

Carried out business-to-business (B2B) sales while overseeing customer database using ACT! and preparing detailed reports for the territory. Held full responsibility in increasing sales to achieve territory goals and objectives.

- Significantly boosted original territory customers and revenue by collaborating with creative field representatives and related creative departments

- Promoted and executed corporate product placement strategies to accounts.

- Built and maintained ongoing selling relationship by conducting B2B calling to creative resellers, VARs, SI, education, government, and Fortune 1000 companies.

- Analyzed, developed, and carried out promotional materials.

- Participated in organizing and facilitating events and tradeshows.

Waitress, Events

THE CHEROKEE STRIP RESTAURANT, PERRY, OK 2000–2003

Ensured client satisfaction was achieved and exceeded by providing excellent customer service and marketing items to patrons. Coordinated and scheduled events held at the restaurant.

Waitress-Assistant Manager

THE SILVER DOLLAR CAFÉ, PERRY, OK 1999–2000

Assumed assistant manager responsibilities by rendering supervision to a seven-member crew. Provided customer service while performing secretarial and bookkeeping duties.

EDUCATION

Master of Business Administration in Organizational Management: 2005

OKLAHOMA CHRISTIAN UNIVERSITY, OKLAHOMA CITY, OK

Bachelor of Science in Business Administration: 2003

Double Majors in Marketing and Business Administration, Minor in International Business

OKLAHOMA STATE UNIVERSITY, STILLWATER, OK

Golden Key Honor Society; Dean’s Honor Roll

Associate of Science in Business Administration: 1999

NORTHERN OKLAHOMA COLLEGE, TONKAWA, OK

PROFESSIONAL TRAINING

Spreadsheet Modeling - HARVARD BUSINESS REVIEW LEARNING-ONLINE

SAS and OSU Business Analytics Certificate Training - OKLAHOMA STATE UNIVERSITY, STILLWATER, OK

PROFESSIONAL AFFILIATIONS

Statistical Committee-Chairman and Product Specialist / Member of Several Tactical Teams and “Special” Research Projects / Statistical Executive Committee / Market Intelligence Committee

ASSOCIATION OF EQUIPMENT MANUFACTURERS (AEM)

Member

INTERNATIONAL INSTITUTE FOR ANALYTICS

ACTIVITIES

Member | Public Relations Officer - PERRY PEP BOOSTER CLUB

TECHNICAL PROFICIENCY

ACT! | SAP | Business Objects | Survey Pro | Harvard Graphics | SAS

Microsoft Office Suite (Excel) | Microsoft Power Pivot | Microsoft Map Point

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