Social Media Analyst

Fisher Laishram

*** *** ******, *** **, Hoboken, NJ 07030

T: (201) 875 - 8691 E: ******.********@*****.***

Summary: Data-driven professional generating actionable insights from social and digital data. 3+ years of experience in social media management and analysis, including for several Fortune 500 companies. Passionate about the ever evolving social web and its implications on businesses. Adept at

working in dynamic and cross-funtional work environment

Skills:

Social Media Management Systems: Sprinklr, HootSuite, Radian6, TweetDeck, Crimson Hexagon

Content Management Systems: Wordpress, Tumblr, Blogger, Typepad, Joomla Analysis: Google Analytics, Omniture, Facebook Insights, YouTube and LinkedIn Analytics

Software: Rally, Salesforce, MySQL, SPSS, STATA, HTML, Microsoft Office, Tableau, Microsoft Project and Visio

Project Management: Agile Scrum, Kanban, Waterfall, Iterative

Education:

STEVENS INSTITUTE OF TECHNOLOGY, Hoboken, NJ December, 2010

Master of Science, Management Information Systems

LinkedIn Research Analyst August 2009 - May 2010

UNIVERSITY OF MUMBAI, India August, 2007

Bachelors of Engineering, Computer Science

Experience:

SPRINKLR, New York, NY May 2011 - Present

Social Media Analyst

Partnered with Fortune 500 marketing teams to translate business needs into analytics requirements and reports

. Conceptualized KPI-based social media reporting templates, successfully deployed by clients including Samsung, SAP, and Target

. Partnered with VP of Strategy to create custom social media dashboards for Nike, reporting 7500+ weekly community activities

. Communicated recommendations by applying quantitative and qualitative methods on 3 big data sets for CISCO

Connected Life User Experiences regional services adoption rate

. Led and managed owned, earned and paid media to establish Sprinklr as thought leader in Enterprise SMMS (Social Media Management

Systems), as attested by Altimeter report (http://slidesha.re/yhkJ3L)

. Analyzed Sprinklr platform usage by clients to strategically identify training and consulting opportunities for client service team

SPRINKLR, New York, NY December 2010 - April 2011

Lead Community Manager

Consulted clients in developing and implementing their community management projects

. Collaborated with Target social media team to implement Facebook page moderation guidelines. Removed an average of 250 spams per week

. Increased positive sentiment by 42% (over past year event) for Microsoft TechEd by creating Twitter monitoring and engagement strategy

. Supervised and trained team of 8 community managers on using Sprinklr platform and community management best practices

WSG SYSTEMS CORP., New York, NY June 2010 - December 2010

Social Media Development Associate

Developed and executed social media and blog strategy

. Evangelized business benefits of social media to executives by presenting case-studies, competitive advantage and social media strategy

. Created and implemented companys LinkedIn strategy. Generated an average of 1000+ page views by relevant industries within 2 months

. Identified business opportunities and threats in the CRM industry using SWOT analysis, and conducting market research

Professional Association:

NEW HORIZONS, IT training company, Social Media Madness (http://slidesha.re/9Syvme), Guest Speaker

NY DATA STORIES MEETUP for Insights and Analytics, New York, NY, Assistant Organizer

SOCIAL MEDIA CLUB, New York, NY, Member

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