Amy K. Barnett

** ****** **** ****, **** Valley, New Jersey 07853, Home Phone 908-***-****

n9vyns@r.postjobfree.com

Skills & Competencies

+12 years Product, Project, Brand & Account Management * OSGM Planning * Gap Analysis * P&L, COG and ELC Analysis * Budgets and Timelines * Macro-Economic and Competitive Trade/Trend Analysis * Brand/Product Merchandising, Launch, Loyalty & Distribution Strategies * Succession Planning * Price Negotiation * Plastics & Textile Experience

• Experienced in developing, managing and leading results-orientated cross functional teams

• Adept in designing and manufacturing various types of products with global multi-channel appeal (including PVC, PP, PETE, Acetate, Paper, Fabrics, Wood & Electronics)

• Responsible for researching, aligning and presenting corporate and trade OGSM (Objective/Goal/Strategy/Measure)

• Drives business/trade plans and all phase gates of product and customer QBR/ line review processes

• Creates customized brand assortments and merchandising strategies to align with customer objectives

• Accountable for allocating brand/product development funds, product pricing and corporate margins

• Analyzes qualitative and quantitative data to identify sales gaps and competitive position

• Experienced in identifying and resolving product allocation and distribution issues

• Initiates opportunities to reduced product cost and enhance production and distribution efficiencies

• Fully accountable for product and customer COG, P&L and ELC analysis

Retail Experience

Wal-Mart US & Canada* Target *Rite Aid * CVS * Walgreens *Costco * Sam’s Club * Kmart/Sears * Ahold * BJ’s * Kohls

Education

MBA, 2008, University of Phoenix, Philadelphia, PA

BSBM, 2004, University of Phoenix, Philadelphia PA

Project Management Certificate, 2005, Penn State University

Product Central Software, Budd Lake NJ, May 2012 – Current

Vice President Product Development - Consultant

Sportcraft, LTD, Budd Lake NJ, May 2007 – December 2011

Senior Director, Product Development (July 2008 – December 2011) Promoted to Vice President May, 2011

Fully accountable for new product development, brand strategy, marketing, research, pricing, packaging, international sourcing and quality management for indoor & outdoor games and accessories (over 500/$130M).

• Directed team of 7 to create, prioritize and deliver against aggressive OGSM plans

• Improved category gross sales YOY 3-4% and gross margin 2-3%, despite consolidated shelf space

• Aggressively pursued new opportunities with national food & drug trade, resulted in increase of ~$2M

• Expanded core categories via several successful unique brand/product introductions generating $2-$3M annually

• Increased focus on underdeveloped impulse buy/sub categories resulted in incremental growth of $2M

• Implemented PDM (product data management) system improving timeline by 30 days & cutting expenses by $225K

• Initiated packaging cost down alternatives reducing packaging waste and improving freight economies

• Defined and managed brand/category annual budgets and product and customer P&L’s

• Worked closely with Asia sourcing team, Sales and Finance to identify and resolve sales and production gaps

• Consolidated line plans for cohesive ‘all in one’ customer programs reducing special make up SKU count by ~20%

• Developed and presented customer specific brand, package and pricing strategies that focused on modular clarity

• Responsible for coordinating national and private label brands with corporate/trade objectives, including NBC Universal, Nickelodeon, Eddie Bauer, ESPN, Easton & Whamo.

• Aligned customer industry, textile and packaging trends with trade’s product, packaging and POS requirements

Senior Product Manager – Fitness Division (May 2007 – June 2008)

Lead the effort in defining and communicating product’s specifications, feature& benefits, packaging and shipping requirements for company’s elliptical and sports trainer assortments

• Maintained competitive advantage via gap analysis, strategic pricing, positioning and promotions

• Coordinated project timelines with internal and external colleagues

• Developed PRR/PDR (Product Review/Design Records), created product design, overlays, keypads and programs

• Managed technical writing of user manuals, product feature / benefits, POP and sell sheets

• Tested software for functionality and debugging, suggested and implement changes

Altec Lansing Technologies, Inc. Milford PA, July 1994 – May 2007

Product Manager - PC Audio (January 2001 – May 2007)

Executed OSGM plans, roadmaps and pricing for computer, iPod/MP3 and smart phone audio solutions, categories representing $75M in revenue

• Defined new product technical and marketing positioning, created OGSM plans for validated brands/products and maintained mature brand/product financial viability through life cycle ROI analysis

• Conducted qualitative and quantitative competitive market research to validate new brands/products, including developing competitive profiles, focus group studies and research through NPD Intellect and IMIR data

• Provided cross-matrix communication with sales, finance, marketing and engineering

Project Manager – Dell, Gateway and HP (July 1998 – January 2001)

Managed budgeting, forecasting, product allocation, cost of goods, billings, PO placement and return authorization for company’s largest private label (OEM) accounts.

• Responsible for coordinating international revolver inventories and product allocation for 15 models in 6 regions (US, Brazil, Europe, Malaysia, China and Japan).

• Aligned customer needs with Engineering via new products and form/fit/function changes to existing products; Quality Assurance to ensure testing procedures and regulatory standards were followed; Creative Services regarding creation of manuals, POP, and carton labeling; Finance in reconciling customer’s financial reports and forecast assumptions and Manufacturing regarding product allocation and shipment advice

Sales Coordinator – OEM and Retail (October 1997 – July 1998)

Sales Assistant – OEM and Retail (September 1996 – October 1997)

Technical Support Liaison (July 95 – September 96)

Multimedia Assistant (July 94 – July 95)

Patents Held

Washer Game Bottle Opener, Patent number: D644075

Portable Video System, Patent number: D571749

Speaker System, Patent number: D573979

Portable Speakers, Patent number: D564497

Personal

Strategic, analytical, rational thinker, ability to make decisions quickly with limited or incomplete information

Creative, Adaptable, Dependable, Competitive, Keen eye for fit/finish detail

Self-motivated, persistent and a consummate team player

Contact this candidate