CORY G. RASDALL
______________________________________________________________________________
Address: **** **** **** ******, ******, FL 33570
Mobile Telephone: 407-***-**** ~ Email: ********@*****.***
OVERVIEW
Talented, energetic, and focused group sales management professional with over 10 years increasing responsible and productive experience, dedicated to achieving increased profitability and delivering outstanding customer service; while providing exceptional analytical, organizational and interpersonal skills, with strong personal ethics, integrity, and commitment to excellence. Possess excellent group dynamics and leadership skills, exceptional ability to work well in fast-paced environments, and dynamic communication skills; seeking a challenging position with the opportunity for professional growth.
CAREER SUMMARY
CALL CENTER/RESERVATION MANAGER/REVENUE MANAGER; VILLA DIRECT; KISSIMMEE, FL; 2007 - Present
o SALES MANAGEMENT: Increased revenue by 58% as a result of supervision of call center personnel and success of the call center including meeting set goals of increases of revenue and transactions, coordination of group bookings and personal sales goals.
o TALENT MANAGEMENT: Serve as Call Center Team Leader and ensure professional and efficient handling of inbound and outbound calls.
SENIOR SALES MANAGER; SERA LAGO HOTEL & SUITES; ORLANDO, FL; 2006 – 2007
o SALES MANAGEMENT: Developed productive relationships with new business contacts and key account managers in order to meet and exceed revenue goals. Cultivated business relationships with AAA offices, travel agents, and consumers, in order to garner customer satisfaction and repeat business. Conducted site inspections and organized FAMs.
o OPERATIONS & BUDGETING: Collected and analyzed data for use in sales projections and creation of annual budgets.
SALES MANAGER; HAMPTON INN CONVENTION CENTER; MAXIMUM HOSPITALITY, LLC; ORLANDO, FL; 2005 – 2006
o SALES MANAGEMENT:
• 01/2005-07/2006 Rev Par Index increase from 95% to 101% in all suite comp set.
• 01/2005-07/2006 ADR increase from $68 to $85, a 25% increase.
• 01/2005-07/2006 Occupancy Index increase from 97% to 104%.
Responsible for the sales and marketing of a newly renovated 170 room Hampton Inn Hotel with the latest look and standards, located directly across from the 2nd largest Convention Center in the United States. Actively pursued accounts to seek new business opportunities, promoted sales with Convention Groups, Wholesale, FIT, and SMERF accounts. Managed sales process to achieve guest satisfaction; and ensured all revenue goals were realized or surpassed by soliciting past as well as new targeted business.
o TALENT MANAGEMENT: Trained and developed successful sales team of 3 plus Coordinator and Reservations Staff. Managed Food and Beverage Service. Communicated effectively with guests in a friendly and positive manner; met/exceeded client needs; resolved complaints; strong working knowledge of departmental interaction and organizational structure in a hospitality context.
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DIRECTOR OF SALES & MARKETING; HOWARD JOHNSON INN; ORLANDO, FL; 2004 - 2005
o SALES MANAGEMENT: Increased Group Sales market by 22% as a result of proactive approach to management of contract accounts with major online and wholesale companies, such as hotels.com, Expedia and Welcome USA. Responsible for handling all SMERF accounts. Networked with potential clients at trade shows, providing personal attention to ensure quality customer satisfaction. Maintained responsibility for sales and marketing budget, forecasts, advertising, marketing and business plans.
o TALENT MANAGEMENT: Trained and supervised activities of Sales Coordinator. Trained and monitored the process of referrals, traces and profiling accounts.
LEAD AREA MARKETING EXECUTIVE; DIXIE STAMPEDE; ORLANDO, FL; 2003 - 2004
o SALES MANAGEMENT: Responsible for development of accounts with hotel guest services, information centers, and market hotels in Central Florida to increase awareness and promote product. Sold and trained local tourism related business on the value of the attraction and company products.
ASSISTANT SALES MANAGER; MARRIOTT VACATION CLUB; ORLANDO, FL; 2000 - 2003
o TALENT MANAGEMENT: Led team of 40+ associates in sales and activations to ensure maximum performance potential while complying with budgetary requirements and policy guidelines. Conducted recruitment initiatives, provided training and development, set goals, conducted performance reviews and exit interviews.
INDEPENDENT SALES CONTRACTOR; CELEBRATION WORLD RESORT; ORLANDO, FL; 2000
o SALES MANAGEMENT: Produced an above average closing rate of 18%, compared to an average closing rate of 10%, through use a strategic customer service process, educating guests on the benefits associated with owning a timeshare, and providing guided tours to give clients the opportunity to experience and observe what could potentially be an investment.
o OPERATIONS: Initiated special privileges for company with its timeshare exchange club, Resort Condominiums International.
EDUCATION
Bachelor of Arts, Accounting & Finance; Indiana University
PROFESSIONAL AFFILIATIONS AND LICENSURE
Member, American Resort Development Association
Licensed Realtor, State of Florida
Licensed Realtor, State of Indiana