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Marketing Professional

Chatham, Illinois, 62629, United States
March 22, 2011

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Mark V. Verduin

** ******* ***** *******, ** ****9 Phone: 217-***-****

• Award-winning Marketing Communications professional with 22 years of experience

• Experienced in leading teams and developing team members to achieve their potential

• Developed comprehensive customer interactions and targeted marketing campaigns

• Owned and operated Marketing/Media company for 9 years


• Data mining

• CRM software deployment

• Return on Investment Analysis

• Project Management

• Tradeshow Management • Social Media deployment and tracking

• Budget Development and Management

• Strategic Marketing Planning

• SEO strategies

• Targeted email campaigns

Professional Experience

Freelance Marketing Consulting, Springfield, IL – 10/2009 to present

Consulting and strategizing with a range of companies on their marketing communications needs and goals. Design and execute the media in support these needs and goals.

Selected Accomplishments:

• Develop and produce a promotional video to raise national awareness of the Children’s Organ Transplant Association and how they are helping children in need of organ transplants

• Produce broadcast commercials for the Southern Illinois Power Cooperative customers on the importance of energy conservation

• Worked with Association of Illinois Electric Cooperatives annual meeting and tradeshow

Levi, Ray & Shoup, Inc (LRS), Springfield, IL – Worldwide software, hardware and IT services company

Marketing Communications Manager, 2/2008 to 10/2009

Manage corporate marketing and communications functions for six business units, overseeing 7-member communications team and managing marketing/communication activities including, PR, customer service, customer research, corporate positioning, product/services launches, advertising, sales collateral, social media and tradeshow marketing.

Selected Accomplishments:

• Developed and launched SharePoint based project tracking and management system for all marketing communications work. System tracked 110 projects on a regular basis, improving project turn-around time by 20%.

• Developed a New Marketing Plan for LRS Education, the campaign delivered a 50% increase in class registrations compared to one year prior

• Standardized marketing planning across all 6-business units, increasing the efficiency of the marketing spending and the consistency of messaging company-wide

• Managed the creation and launch of first foreign language version of the corporate website for the Japanese office

• Managed the company’s strategy for and implementation of social media, Facebook, twitter and blogs

• Developed the marketing plan and re-branding strategy for the LRS Sports unit

Mark V. Verduin Page 2 Phone: 217-***-****

Imaginatics, Springfield, IL – Full-service marketing & communications agency

Owner and President, 6/1999 to 2/2008

Owned and operated a marketing and communications agency. Developed marketing programs for a variety of business-to-business and business-to-customer clients throughout the U.S. Managed a staff of 11 people consisting of creative, sales, and administrative positions.

Selected Accomplishments:

• Marketing consultant for over 200 customers in such industries as Manufacturing, Engineering, Energy, Legal and Medical Publishing, US Defense Department, Banking, Entertainment

• Designed and developed a Business to Business interactive sales tool for JPMorgan Chase Bank that increased sales by 24% the first year in use

• Created a construction safety video for EEI holdings that cut worker compensation claims by 39% from the previous year

• Developed an interactive CD-ROM for the National Weather Service that is used by middle school students across the US to teach and prepare them for severe weather

• Produced a video to inform and educate senior citizens on investment fraud and how to avoid it

SIU BIOMEDICAL COMMUNICATIONS UNIT, Springfield, IL – Leading biomedical communications unit producing educational and marketing based programs for allied healthcare, government and non-for-profit organizations.

Unit Manger, 7/1995 to 6/1999

Director/Producer, 7/1990 to 7/1995

Instructional Designer, 10/1988 to 7/1990

Worked with physicians, Medical Students, Nurses in the development of educational and training programs. Also I have experience working in all settings in the healthcare environment, including clinics, patient rooms, surgical suites, ER and the classroom.

Selected Accomplishments:

• Directed and edited weekly medical education program for national channel, Medical News Network.

• Producer and Director on nationally award winning Drinking and Driving PSAs.

• Creator of State of Illinois Drivers’ education Interactive game and it was distributed to every high school in the state of Illinois.


Silver Telly, “Park By the River,” Illinois Department of Natural Resources

Silver Telly, “Man-On-The-Moon,” Television Public Service Announcement, Illinois Department of Transportation

Central Illinois Master Communicator Award of Excellence “Reaching for Greater Heights: Illinois Symphony” television program developed for the Illinois Symphony Orchestra

First Place, HeSCA/Lifetime Medical Television Continuing Education Video Festival, The Middle Cranial Fossa Approach

Software: Microsoft Share Point, MS Office, Siebel (CRM), Goldmine (CRM), MS Project, Avid video editing software, Goldwave audio editing software, Apple Final Cut Pro,



Bachelor of Arts, 12/1987

Major: Communications/Marketing


8/1994- 2/1995

Six-Month Sabbatical -- Accepted by appointment through Hope College’s Media Department. Area of concentration: Film Production

References upon Request

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