Executive Professional Representative

RALPH P. SETTE

*** ********* *****

Rochester, NY 14626

Home: 585-***-****

Cell: 585-***-****

Email: *********@***.***

PROFESSIONAL SUMMARY

Motivated pharmaceutical sales professional with 14 years experience in a Fortune 100 company is seeking a new challenge in sales/marketing management with a dynamic and growing pharmaceutical or biotech organization. Successful, well-documented track record as an Executive Professional Representative with consistent top tier performance in exceeding sales and market share goals and execution of divisional business plans. Very strong track record in personal development as evidenced by my promotional history and numerous awards earned throughout my career in the organization.

EXPERIENCE

MERCK & CO, INC., West Point, PA 19486 1/95 – 3/09

Executive Professional Representative – 10/03 – 3/09

• Exclusive responsibility for the promotion of Diabetes Disease Awareness in Rochester, NY prior to FDA approval of Januvia in 2006.Januvia is the first of a new class of oral medications for the treatment of patients with TYPE II Diabetes. Successfully launched this medication along with the combination Janumet (Januvia plus Metformin) as evidenced by a market share which exceeds 8% in the TYPE II Diabetes marketplace. My promotional efforts for this agent focused on the primary care physician community. Additionally, during this launch phase of 2007, I was responsible for the mentoring of two new hires to the team and stabilized the market shares for Cozaar/Hyzaar in spite of poor managed care status.

• Finished first in the Upstate NY region in 2005 for achieving 108% of planned performance objective with Zocor sales while finishing in the top quintile of the region at 109% of planned performance objective with Cozaar/Hyzaar sales in 2006.

• Introduced Journey For Control patient education programs in 2008. These programs are designed for individuals with TYPE II diabetes to meet in group settings with a Certified Diabetes Educators to learn more about how to be more effective at coping with their disease.

• Acted as Budget Allocation Point Representative for the district from 1/04 – 3/09. Accounted for all field representative spends for facilitated meetings and programs. Assisted management each year with the budgeting process to determine individual representative needs.

Senior Professional Representative - 1/01 – 10/03

• Recognized for finishing first in the Upstate NY region in 2003 for achieving 110% of planned performance objective for Zocor sales combined with a second place ranking for the entire product portfolio.

• Recognized in 2001 for achieving market shares above the district for all products.

• Won the Vice Presidents Club Award in 2001 and 2003 for finishing in the top 15% of all representatives nationally for each of those years sales results.

Professional Representative – 1/95 – 1/01

• Finished in the top quintile for all representatives in the Northeast Business Group for total portfolio sales of 110% planned performance objective in 2000.

• Responsible for the execution of two marketing initiatives during 1999, one each for Zocor and Cozaar/Hyzaar to encourage selected physicians to start new patients on these agents.

• Exceeded sales objectives each year; market shares consistently ranked in top quintile of all office-based representatives in the NY/NJ Region.

• Successfully launched several new products, including Cozaar, Hyzaar and Vioxx Market shares for these products ranked in the top quintile of all office-based representatives in the NY/NJ Region.

• Won Senior Business Director Awards for three consecutive years beginning in 1998 for “Exceeds Expectations” performance ratings.

Metropolitan Life Insurance Co.

Account Representative – 4/91 – 1/95

New York State Licenses-Life; Accident & Health-Current

Responsible for the marketing, sales and review of financial services products to a growing clientele. Management of finances for hundreds of existing clients. This service includes the implementation of sound financial strategies in the area of basic wealth protection and accumulation. One other key area of focus is the continual updating of knowledge through educational courses and seminars.

B.J. Messner Co., Inc.

Manager Of Operations – 10/87 – 2/91

Pennsylvania House

Purchasing Manager – 6/84 – 10/87

EDUCATION

State University College at Oswego, New York

Bachelor Of Science, Business Administration

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