Sales Project Manager

LADONNA P. ELLIOTT, M.B.A.

*** ********* **** • Birmingham, AL 35226 • 205-***-**** • **************@*********.***

GENENTECH, A Member of the Roche Group 2007 - PRESENT

Medical Representative, 2008 - Present (promoted to this position 2 years ahead of schedule)

Professional Products Representative, 2007 - 2008

Selling Boniva IV Injection, Boniva Oral, and Tamiflu to multiple specialties including OB/GYN, Rheumatology, Endocrinology, Pulmonology, as well as Internal Medicine.

• Grew New Rx Market Share for Boniva from 15.52% (2007) to 16.02% (2010).

• Named Region's “Top 5 True Growth Leader” for Boniva Oral (November 2007).

• Ranked in Nation's Top 20 of Boniva IV Injection Volume Leaders (out of 576 representatives). Designated Nation's “Boniva IV Pacesetter” in February (Rank: 13th), March (Rank: 20th) and May 2008 (Rank: 18th).

• Was instrumental in facilitating changes to the BC/BS of AL protocol for Boniva IV Injection to be available at the same tier level as the competitor.

• Received numerous Divisional and Regional Contest Awards:

o 2010 Contests Won for Increasing Boniva Oral Market Share Change: 2nd Place twice and 3rd Place 3 times.

o 2009 Contests Won for Increasing Boniva Oral New Rx Volume: 2nd Place and 3rd Place.

o 2008 Contests Won for increasing Boniva Oral New Rx Volume: 1st Place and 2nd Place twice.

• Selected by the Director of Osteoporosis at University of Alabama at Birmingham to facilitate all of her Regional Boniva speaking engagements.

• Maintained and grew market share for Tamiflu throughout each flu season. Market share consistently ranked higher than National average. Ranked 10th in Region for Growth in 2007-2008 flu seasons.

• Received numerous Instant Incentive Awards - Managed Care and Reimbursement, Leadership and Team Skills, and Technology Assistance during transition of computer systems from PC to Macintosh-based hardware/software.

• Designated ”managed care expert” for the Division which included developing and analyzing managed care reports and reporting this information to coworkers and management.

• Represented Division Manager at Regional meetings, on occasion, when needed.

• Selected by Boniva Marketing Team as a representative for the 2010 Boniva Messaging Summit (approximately 20 representatives across the nation were selected).

STAY-AT-HOME MOTHER 2004 - 2007

In 2004 Roche restructured due to an impending patent expiration of Rocephin, which caused my position to be eliminated. After this downsizing, I made the decision not to return to the workforce in order to be a stay-at-home mother. In 2007, a Roche Division Sales Manager (whom I had worked with before) contacted me and asked that I return to Roche to fill a vacant sales position within his Division.

ROCHE PHARMACEUTICALS 2002 - 2004

Alternate Market Representative, 2003 - 2004

Sold Rocephin to alternate markets including nursing homes, specialty pharmacies, and long-term care consulting pharmacy providers.

• Contributed significantly to the increase in Rocephin dollars by 23% or $537,000 for North Alabama Division in one year.

• Received Special Achievement Award for excellence in AMR responsibilities & increase in Rocephin retail dollars by 21.5% in October 2003.

• Named Regional Market Advisor for AMRs.

• Took initiative to organize and lead the group of 50+ Alternate Market Representatives across the country to communicate tactics, messages, and successes on a regular basis. Developed tools, including a robust Microsoft Access database, used for tracking clients/activities. Managed & initiated regional monthly teleconferences for AMRs.

Professional Products Representative, 2002 - 2003

Sold Rocephin, Xenical, Demadex and Tamiflu in the primary, long-term care, and hospital settings.

• Increased Rocephin market share from 72.9% to 75.1% within one year.

• Ranked 18th in the nation for sales greater than 140% of goal for Xenical in 2002.

• Convinced largest retail account in the state of Alabama (consulting specialty pharmacy provider responsible for 47 nursing homes across the state of Alabama) to include Tamiflu on preferred drug list by presenting the clinical data to the nursing home director and explaining how nursing home patients would benefit by having access to Tamiflu.

• Received Xenical Special Sales Incentive Award in 2003 for achieving greater than 100% of goal.

• Received multiple Instant Incentive Awards - Sales Volume, Regional Director Recognition, Tools Development, Managed Care Expertise, and Other Special Projects.

COMPUTER SCIENCES CORPORATION 1999 - 2002

Manager, Consulting

• Provided managerial, consultative, and project management oversight for the implementation of a large medical claims processing system for clients including HMOs, PPOs, IPAs, MSOs, Medicaid HMOs, self-insured groups, and TPAs. Projects included data migration as well as the transition of overall claims processing operations to an internal business-outsourcing group.

• Oversaw the implementation process for 3 to 5 clients at any given time throughout the country, with one to two consultants per project.

• Participated in and worked closely with sales managers, potential and new clients, as well as various work groups throughout the organization to answer questions regarding implementation processes.

• Developed training tools, ensured training opportunities, mentored, and coached employees.

ALTRIA HEALTHCARE CORPORATION 1997 - 1999

Director of Network Administration

• Oversaw all managed care issues for clients including development and management of specialty network comprised of 50+ physicians throughout Alabama. Clients included primary and specialty care physician groups.

• Initiated, developed and managed statewide, non-profit OB/GYN specialty network for purposes of managed care contracting and other administrative functions.

• Consulted on all clients' needs including review and negotiation of managed care contracts, fee schedules, and credentialing requirements.

• Served as team leader and project manager for development of physician practice assessments, including Plastic Surgery, Pulmonology, Internal Medicine, and OB/GYN.

• Developed and managed all human resources functions for company and clients, including development of HR policies and job descriptions, writing and maintaining handbooks, and coordinating hiring functions.

• Developed policies and assisted with marketing and sales functions for company's overall growth.

• Created and managed successful internship program for undergraduates.

MEDISPHERE HEALTH PARTNERS, INC. 1994 - 1997

Provider Services Coordinator, 1994 - 1995

• Served as managed care liaison between payers and affiliated providers for negotiating contracts and fees.

• Created Provider Services division within Managed Care Department by developing policies and procedures regarding managed care contracts and issues with affiliated providers. Established and oversaw systematic approach for credentialing providers with payers.

• Served as coordinator of payer contracting negotiations and reviews.

• Gained network contracts on behalf of affiliated providers.

• Worked with pharmaceutical sales representatives to create and administer educational tools and training for providers' office staff.

Strategic Services Coordinator, 1995 - 1997

• Oversaw regional physician network expansion, new venture development, and preparation of market research.

• Participated in recruitment of physician practices to expand provider network.

EDUCATION

Masters of Business Administration 2000

University of Alabama at Birmingham, Birmingham, AL

Bachelor of Science in Health Services Administration 1994

Auburn University, Auburn, AL

• President, Health and Hospital Administration Organization

OTHER ACTIVITIES AND SKILLS

• Member, Osteoporosis Advisory Council, University of Alabama of Birmingham, 2008 - Present

• Evidenced-Based Selling program, 2003

• Certified Facilitator for Zenger Miller/Achieve Global Leadership Skills Modules, 2001

• Deputy Chair, Auburn University Health Administration Advisory Council, 1997 - 2000

• Graduate Assistant, Dale Carnegie Leadership Development Course, 1995 and 1996; Graduate, 1994

• Multiple leadership positions including Chair, Nominating Committee and President of Sunday School class within church, 1994 - Present

• Excellent computer skills including most all Windows and Macintosh applications.

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