Account Manager

LUKAS YANT

*****.****@*****.*** *** W. Quincy, Unit #1304 • Chicago, Illinois 60661 • 312-***-****

Dynamic and creative Marketing Professional possessing more than five years of proven experience in development and launch of strategic integrated programs in support of client goals on a local and national level. Highly skilled in driving visibility among initiatives through skills in Integrated Marketing, Digital integration, Interactive Planning & Implementation, Project Management, Client/ Public Relations, Business Development, Event Management, and Team Coordination to meet critical execution schedules.

SUMMARY: Strategic Marketing Proven ability to anticipate unique requirements and potential roadblocks in all situations. Plan and implement nation-wide marketing campaigns, evaluate market demographics and deliver promotions to target diverse populations. Develop and execute highly successful events in support of key campaigns.

Client Management Highly experienced in managing consultative relationships; assess clients’ true needs and expectations, building lasting professional relationships. Grow and deepen market channels through careful attention to brand identity, creating synergistic partnerships to realize strategic goals.

Program Facilitation Develop and oversee initiatives to support campaigns and track results. Effectively manage diverse tasks, with varying degrees of complexity, within fast paced environments; evaluate situations, assess emergent needs, and implement solutions in a prompt and effective manner.

PROFESSIONAL EXPERIENCE:

LAUGH FACTORY Chicago, Illinois 2011 to 2011

Marketing Manager

• Develop, establish, and maintain marketing strategies to drive organizational objectives.

• Implemented digital and interactive overlays to increase brand awareness in the Chicago market.

• Effectively implemented SEM strategies to drive increased web and consumer traffic.

• Effectively manage marketing, advertising, and promotional activities for the theater.

• Manage and coordinate staff activities and social media campaigns.

• Responsible for developing/ implementing marketing initiatives for new and existing products.

• Plan and manage marketing budgets for company initiatives.

• Serve as liaison to advertising and media.

o Brokered marketing and public relations partnership that increased brand visibility by 225% without incurring out of pocket costs

MOSAIC EXPERIENTIAL MARKETING Chicago, Illinois 2010 to 2011

Account Manager

• Planned, managed, and tracked multi-million dollar national integrated campaigns and events.

• Implemented successful digital overlays to existing marketing campaigns that increase brand visibility and consumer conversions.

• Manage collateral, premium and signage production from concepting, creative to production.

• Managed and planned client events and trade shows for clients such as AT&T and Microsoft.

• Managed and drafted RFP’s and RFI’s associated within integrated campaigns.

• Planning and developing new ways to attract business and increase clients’ ROI.

o Drove headquarters/ area one-off initiatives for AT&T Windows Phone 7 product launch

o Planned/launched and managed consumer retail promotions, corporate sponsorships, marketing collateral and advertising initiatives for AT&T

o Resulted in 215% incremental sales for target market

MARKETING WERKS Chicago, Illinois 2006 to 2010

Account Manager 2008 to 2010

Senior Account Coordinator 2007 to 2008

Account Coordinator 2007 to 2007

Assistant Account Coordinator 2006 to 2007

Tour Coordinator 2006 to 2006

• Effectively planned and executed strategic integrated marketing campaigns, special events, trade shows, and digital-interactive-based/ in-store product promotions on behalf of Verizon.

• Planned, developed, and executed on marketing budgets up to $2MM.

• Structured/ managed effective marketing strategies and programs to ensure a competitive edge

• Implemented display advertising strategies and tactics utilizing the Google Display Network, Google Ad Words, PPC, CPC, and CPM advertising.

• Demonstrated success in concepting, managing and executing digital and interactive components for clients such as Verizon, BlackBerry and Motorola.

• Drove 250% incremental Verizon Wireless retail store traffic within 5 target markets for BlackBerry Bold product launch program

o Increased BlackBerry Bold product sales by 135% at the retail level as a result of interactive and social media overlay

o Implemented practices to improve SEO amongst various campaign initiatives

DePaul University Chicago, Illinois

Bachelor of Arts

COMPUTER SKILLS: MS Word • Excel • PowerPoint • Outlook • Google Analytics • Google Ad Words Proficient in Mac and PC interface

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