Marketing Director

TAMEKA KENAN

Tel: 843-***-**** or n1518y@r.postjobfree.com

EXPERIENCE:

SC STATE UNIVERSITY, Orangeburg, SC 09/15/08-Present

* Acting Director/University Relations and Marketing

• Write press releases and feature stories for the FOCUS newsletter, a University publication for alumni, the Annual Report, and the University e-newsletter; also responsible for editing all outgoing press releases and collateral materials.

• Respond to all media inquiries.

• Work with key departments within the University on creating marketing initiatives and marketing plans.

• Plan special University and trade show events, coordinating all logistics, marketing, and communication strategies for the promotion of the University and the recruitment of students.

• Responsible for holding interviews with key business people who visit SC State and produce all :30 and :60 public service announcements for our student radio station, WSSB 90.3 fm.

• Write :30 and :60 scripts for radio and television campaigns.

• Develop concepts and manage the content and overall creation of the FOCUS newsletter, responsible for all logistics from the conception to printing and mailing.

• Obtain media buys with radio, television, internet & newspapers/magazines to market various University events and to create brand awareness of SC State University; also responsible for gathering data to determine the return on our investment.

• Manage all content for the SC State University website; determine content for the University Facebook page and served on the website committee during the Director’s leave.

• Producer and marketing executive of the SC State television show, “A New STATE of Mind.” Responsible for writing the show and set preparation.

• Develop concepts and manage the content and overall creation of the University’s bi-weekly e-newsletter.

CITADEL BROADCASTING, MAGIC 107.3, Charleston, S.C, 3/04-09/08

*Mid-day host/Music Director

• Responsible for the promotion and coordination of all station concerts, including national recording artists. Worked closely with promotions on various other station events to market Magic 107.3

• Host of the mid-day show from 10am to 3pm Monday-Friday, increasing ratings in the following areas between the fall of 2004 and the fall of 2007 for women 25-54:

*2.6 to 4.9 share (the portion of the market that Magic has obtained)/ Cume (total listening audience) +62%, from 5,200 to 8,400 overall listeners/Time Spent Listening, +14%, from 7 minutes to 8 minutes.

• Schedule all music using radio music scheduling software such as Music Master; also familiar with Selector

• Meet with music representatives to discuss future music prospects and impact dates for their artists.

• Compile music requests recorded electronically throughout the week, research sound scan totals, and speak with local music stores to determine what artists should be rotated heavily on the station

ENTERCOM RADIO, Greensboro, N.C., 10/00-3/04 (10/00-9/02-Part-time Production Assistant)

*Production Director (9/02-3/04)

• Produced commercials for the hip hop station, WJMH/102Jamz, using radio editing software such as adobe audition

• Worked closely with clients to ensure that their marketing goals were being met through radio advertising.

• Managed a staff of seven in increasing production efficiency; worked closely with account executives and traffic to ensure the accuracy of all local spots and keep revenue loss at 0 percent

• Responsible for dubbing in agency produced spots coming from reel, mp3, dgs and the internet, and responsible for all ABC agency produced spots, ensuring the accuracy of all national spots.

• Wrote all :30 and :60 spots, :10 liners, and some promo copy.

BEASLEY BROADCASTING, Fayetteville, NC, 12/98-7/00 (12/98-12/99-Part-time Morning Show co-host)

*Copywriter

• Wrote :30 and :60 commercial copy for two radio stations (WZFX 99.1fm and WUKS 107.7 Kiss FM) Responsible for assigning copy to a staff of five announcers

• Worked closely with clients to ensure that their marketing goals were being met through radio advertising.

• Worked closely with account executives and traffic to ensure the accuracy of commercial production.

*Morning show co-host

• Announced events, songs, and discussed various topics with the show’s host, helping to maintain our station as the #1 overall rated station and morning show in the Fayetteville market.

• Discussed entertainment news and news regarding celebrities, including sound bites. Also discussed current events and topics.

EDUCATION

The University of North Carolina at Greensboro

Greensboro, N.C., M.A./May, 2002

Major: Speech/ Communications/3.8 GPA

Fayetteville State University

Fayetteville, N.C., B.A./ Dec.., 1999

Major: Speech/Theater, concentration Communications (Minor-English)/4.0 GPA

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