SEO/SEM Manager
Resume:
James L. Chambers
****K Otter Creek Drive Charlotte, NC 28277
**************@*****.***
http://www.linkedin.com/in/jameslchambers
Professional Summary
A Search Engine Marketing Management professional with experience in retail, higher education and corporate environments. Respected for helping businesses increase brand awareness, traffic and sales on the web, strong work ethics, training, customer/client service relations, retention and project management.
Professional Experience
ClickCom Inc. - Charlotte, NC 9/2009 – Present
SEM/SEO Manager
Perform best practices for departmental procedures that facilitate workflow, intra- and inter-departmental communication, tracking and reporting of SEM Analyst daily activities; contribute to the development and improvement of processes that support the alignment of quality, scalability, and capacity of team
Created and Implemented Search Engine Optimization Report for ClickCom
Execute search engine marketing tactics, including keyword research and expansion, ad copy creation, campaign performance tracking, and testing
Follow compliance guidelines specific to vertical market(s), and avoid black hat techniques that would adversely impact customer websites
Continually evaluate and improve effectiveness of Google Adwords (pay per click) campaigns through bid management, keyword analysis, geo-targeting/non geo-targeting, spend ratio
Present substantiated recommendations for PPC (pay per click) budget reallocation or adjustments (higher or lower) to improve ROI of online marketing campaigns
Respond to support issues involving internal and external customers efficiently and effectively
Demonstrate SEM/SEO expertise through preparation and delivery for campaign analysis using Google Analytics
Stay abreast of new developments and changes in paid search and organic search; proactively share best practices, trends and tips with team, and actively research, test and propose new approaches to improving paid search rankings and results for ClickCom clients
Manage ClickCom’s Social Media Platforms – Facebook, Twitter, Linkedin, YouTube, Blogs, etc.
Seminar Presenter for Google Adwords, Google Analytics and Social Media
Dale Jarrett Automotive Group - Indian Trail, NC 6/2009 – 9/2009
e-Commerce/Business Development Director
Developed and maintained the e-Commerce department for the Ford and Suzuki divisions
Responsible for SEM/SEO strategies, marketing, lead generation, appointments and the Dale Jarrett website
Presented monthly analysis using Google Analytics to management and other stakeholders regarding e Commerce/Business Development sales and marketing activities
Mercedes-Benz of South Charlotte - Charlotte, NC 2007/2009
e-Commerce/Business Development Manager
Developed/Manage e-Commerce/Business Development department via SEM/SEO strategies, advertisements, inventory and photography, mass emails
Manage/Close sales leads, appointments, sales contract preparation/disclosure and delivery of new and pre-owned Mercedes-Benz vehicles to clients
Certified by Mercedes-Benz
Business Fleet Management Accounts - Daimler Trucks North America
Customer Satisfaction Index of 98.3%
Volkswagen South - Charlotte, NC 2005/07
e-Commerce/Business Development Manager
Successfully developed the e-Commerce/Business Development Department using SEM/SEO Strategies
Certified by Volkswagen
Managed and trained sales team to promote, sell and lease the Volkswagen brand
Petro Express Inc/ Shaver Motor Sports - Charlotte, NC 2001/05
Regional Merchandise/Marketing Manager
Achieved a 31 percent sales increase by store resets and promotions
Successfully worked hand in hand with the district managers and marketing team to increase overall performance of over 65 convenience stores in the Carolinas
Analyzed monthly P&L’s to insure maximum profitability
Controlled and maintained the stores integrity, image and standards for high profitability
Successful Corporate Communications Leader/Trainer
Ithaca College, Ithaca - New York 1994/2001
Communications Assistant
Y2K Task Force Committee - Addressed any problems associated with the year 2000 (Y2K) computer switchover and to ensure all computer systems and data bases were compliant
Developed and computerized the Physical Plant Department to include intranet/internet for online service and vehicle requests
Managed all preventive and daily maintenance request of all campus buildings
(26 residence halls, 23 academic/administrative buildings)
Communicated and maintained daily correspondence with department heads and vendors including outside subcontractors
Coordinated building requests, moves, and managed set-ups for all special events and conferences such as Commencement, Alumni Weekend, and Parents Weekend etc.
Maintained material procurement, preventive maintenance, fleet vehicle scheduling, facilities design, technical support and documentation for all of Ithaca College
Maintained confidential payroll, personnel, accounting and expense reports for the Physical Plant
Professional Affiliations
Charlotte Marketing Group
Charlotte Business Professionals
Search Engine Marketing Professionals Organization
Facebook & Twitter For Business
Linkedin Local Charlotte NC and Ithaca NY
Automotive Digital Marketing Professionals
Association of Internet Professionals
eMarketing Association
Education
University of Maryland
Business Management and Marketing
Military
United States Army, Decorated Veteran
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