Melissa A. Crosson, * Potter Place, Weehawken, NJ 07086 609-***-**** * mtqfnd@r.postjobfree.com

OBJECTIVE

Dedicated, young professional with eagerness, experience and educational background to fully commit to a premier entertainment enterprise that will not only help expand my current knowledge of the industry but will also provide a solid pathway towards future career goals.

PROFESSIONAL EXPERIENCE

Park Avenue Weehawken, NJ

Event Coordinator-Restaurant/Lounge/Venue

2012-Present

• Manage all employees and delegate responsibilities. Responsible for making sure all events are planned and equipped with appropriate amount of service and preparation for complete customer satisfaction.

• Daily activities include building food and drink menu options and customizing them to fit the needs of the customer. Working one on one with Executive Chef and management.

• Interior design and restaurant/lounge/venue layout. Booking appropriate services to meet the preferred needs of the customer such as music/entertainment, photographer, florist and catering services.

• Multi-tasking skills include management of three floors of various entertainment and events such as weddings, bridal showers, corporate events, conference, board meetings and vendor trade shows - all while meeting and greeting customers/vendors and making face to face contact to build future opportunities and bookings.

Walter Schupfer Management Corporation New York, NY

Assistant Agent

2011

• Meeting with potential clients to discover the types of talent that they have a need for (photographers, stylists, make up artists, manicurists).

• Networking and advertising the talent to various clients to book jobs and photo shoots i.e. high fashion magazines including but not limited to Vogue, Vogue Italia, Elle, Numéro, Harper’s Bazaar, Marie Claire, W Magazine.

• Booking and scheduling appointments for the artist. This may include traveling arrangements, budgeting, and networking.

• Creative upkeep and maintain of client portfolios consisting of high end fashion and luxury brands.

• Marketing talent agent services to obtain more talented individuals to represent. Keeping data base up to-date with up and coming artists and photographers specializing in beauty, luxury, high fashion, motion, portrait and advertising.

• Billing and collecting of fees due upon booking events or obtaining employment.

Steel Media, Inc. New York, NY

Group Director

2010

• Create the social media strategy and budgets and demonstrate brand advocacy for clients and ad agencies.

• Manage presence in social networking sites while analyzing and evaluating social media campaigns and strategies.

• Report on effectiveness of campaigns such as site traffic, reader behaviors, calculating CPM, CPV, and CPC ad earnings from search engine results, banner ads, advertising networks and/or email marketing.

Lyons Group Atlantic City, NJ

Marketing Coordinator-Nightlife Events

2009

• Execute and analyze the success of marketing campaigns and advertisements for the nightlife venues in Atlantic City, NJ.

• Work with the market research team to develop case studies, templates, and customer appreciation letters and interpret customer purchasing statistics. Develop realistic marketing strategies, objectives, targets and measures in order to follow seasonal changes (such as off-season and tourist months).

• Manage online marketing campaigns and publish write ups on blogs, local newsletters and social networking websites (i.e. AC Weekly, At The Shore Newsletter).

• Represent the firm in corporate events, industrial meets, trade shows and marketing conferences.

PROFESSIONAL DEVELOPMENT

• Nelligan Sports Marketing Internship-Little Falls, NJ 2008

• Steel Media, Inc. Internship-New York, NY- 2008

• The Waterclub, A Signature Hotel by Borgata-Atlantic City, NJ- Food and Beverage Internship 2007: 3- month customer service training program with renowned Manhattan Chef, Geoffrey Zakarian.

• Excellent Organizational Skills, Mac OS, PC and Microsoft Office Expert, Photoshop, Illustrator, InDesign, Dart, Atlas, MediaMind and ValueClick Media Services Savvy.

• Seeks and eager to travel; creative artistic ability/sketch artist; musical ability/pianist; conversational Spanish and Italian competent; gym and sports enthusiast.

EDUCATION

Bachelor of Business Administration ● Montclair State University, Little Falls, NJ ● 2010

Concentration: Marketing

GPA: 4.0

Awards: Dean’s List for High Academic Achievement

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