Account Executive Assistant
Resume:
Margo Méndez-Peñate
New York, NY 10021
*****.************@*****.***
Work Experience
Mario Ruiz Public Relations New York, NY
April 2012 – Present
Consultant - Technology
• Developed and executed media strategy for technology start up clients
• Pitch top tier business, technology and consumer press for clients
• Serve as primary point of contact for clients
• Research, draft and submit speaking proposals for industry events on behalf of clients
• Research and compiled competitve analysis reports
• Responsible for developing communication materials
• Drafted weekly and monthly media coverage reports
Catalyst Inc. New York, NY
March 2011 – March 2012
Media Relations Specialist and Senior Associate, Communications & Public Affairs
• Oversee and manage media relations operations for Catalyst and Catalyst events
• Develop and execute a proactive pitching program, offering Catalyst as a resource to journalists
• Develop new and maintain existing relationships with journalists
• Integral member of the Catalyst twitter team. Prepare tweets weekly and serve as communications representative
• Develop and draft all communication materials
• Serve as primary coordinator for communications aspects of Catalyst events
• Develop content for Catalyst’s social media channels including blogs, Twitter, Facebook, in order to raise awareness of Catalyst’s message
• Coordinate media opportunities with Catalyst and member companies including technology companies
Hill & Knowlton New York, NY
March 2010 – March 2011
Account Executive – Technology
● Proactive media outreach on behalf of clients including Hewlett Packard Executive Communications, Oracle, Deloitte LLP and others
● Research and coordinate speaking opportunities at high level conferences and events for senior executives
● Responsible for researching and compiling C-level executive transition plans for clients including Hewlett Packard
● Develop and execute media relations strategies on behalf of clients
● Develop and maintain strong relations with influential enterprise technology analysts, reporters and bloggers
● Compile monthly activity reports on behalf of clients
● Serve as the point of contact for clients as well as responsible for day to day responsibilities for all accounts
● Responsible for researching and compiling quarterly media reports
● Draft press releases and pitches for client initiatives
● Managed two Assistant Account Executives
● Managed client budgets of several hundred thousand dollars per quarter
Group SJR New York, NY
December 2008 – March 2010
Account Executive – Financial Services, Technology, Consumer
● Secured client coverage in top media outlets including The Wall Street Journal, Bloomberg, BusinessWeek,
Reuters, CNN, Fox Business, Los Angeles Times
● Regular media outreach on behalf of clients including Capital IQ (a Standard & Poor’s company), Lending Tree, BillShrink.com, Outright.com,
● Strong working relationships with key print and online media outlets including high profile bloggers
● Developed and managed day-to-day account responsibilities for technology, consumer and public affair clients
● Research, develop and create press releases and pitches on behalf of clients
● Assist in media training of clients
● Developed crisis management strategies for financial services client
● Created digital/social media plans for financial services and technology clients
● Prepared weekly, monthly and quarterly media coverage reports
● Managed four Assistant Account Executives
● Managed client budgets from four to ten thousand dollars per month
Berenter, Greenhouse & Webster New York, NY
December 2007 – December 2008
Assistant Account Executive – Consumer Products and Retailing Companies
● Responsible for the production of seasonal, quarterly print materials including national print advertising, catalogue, free-standing insert/coupon and in store circulars for Bed Bath & Beyond
● Worked with Creative Team to develop new ideas and concepts for print and digital advertising
● Prepared production budgets
● Assisted Art Buyer with pre-production meetings, creating estimates, approving talent and assisting on photo shoots
Hearst Corporation New York, NY
Intern, Hearst Magazines – Public Relations Department Fall 2007
Edelman Public Relations New York, NY
Intern, Corporate and Public Affairs Division Summer 2003
Education
New York University New York, NY
Bachelor of Arts, Art History December 2007
Skills
Proficient in MS Office and Mac applications
Excellent verbal communication skills
Strong analytical and writing skills
Contact this candidate