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Marketing Associate

Sycamore, Illinois, 60178, United States
$40,000 - $50,000
March 02, 2011

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Wen Long

**** ***** **. ***. *, Sycamore, IL ****8


A multilingual, highly self-motivated and results-driven individual

Fluent in four different Chinese dialects. Three marketing internship experiences. Strong analytical skills. Exceptional work ethics, highly self-motivated, personable, creative, and reliable.


Bachelor of Science in Marketing, Northern Illinois University, DeKalb, IL (December 2010)


• Computer: MS Word, PowerPoint, Outlook, Excel-PivotTable, LiveMeeting, Hoovers, Cognos, Clementine and SPSS.

• Languages: Fluent in Chinese: Mandarin, Cantonese, Hakka and Boluo Dialects

• Certification: Interactive Marketing


Marketing Analyst Intern, Burgess-Norton Mfg. Co., Geneva, IL (October 2010 Present)

• Support strategic planning by analyzing database info related to market segmentation and sales forecasts

• Assist the Director of Marketing in creating and modifying market analysis presentations

• Identify prospective companies and competition by performing marketing research

• Provide in-depth sales info to VP of Sales and Marketing by collecting and consolidating monthly sales reports

• Perform CAGR analysis to identify market and company growth

• Promote Burgess-Norton by contacting media sources for news releases

• Contribute to global communication by applying language skills and international background within work parameters

Digital Solutions Summer Intern, ADP Dealer Services, Hoffman Estates, IL (June 2010 – August 2010)

• Identified the effectiveness of email and direct mail ad campaigns by performing qualitative analysis

• Created meaningful campaign reports by rebuilding and reformatting collected data

• Determined the overall effectiveness and ROI of the ad campaign using comparative analysis

• Provided recommendation on how to increase response rates and ROI

• International exposure: visited ADP Shanghai office in China, wrote a SWOT analysis and drew an industry segmentation chart

School of Theatre and Dance Marketing Office Intern, Northern Illinois University, DeKalb, IL (January 2010 – May 2010)

• Achieved 6 out of 8 shows sold out on promoted show Metamorphoses

• Increased ticket sales by implementing new ideas for show promotions

• Excellent time management skills coordinating deadlines with media outlets for ad campaigns

• Performed leadership skills by supervising and assigning promotional projects to a 6 student publicity team

• Contributed to the success of a 78 guest subscriber event by helping to plan and organize the event efficiently

Vice President of Interactive Marketing Student Advisory Board (IMSAB), NIU, DeKalb, IL (August 2010 – December 2010)

• Increased IMSAB membership by implementing new ideas for promotions

• Increased response rates by creating relevant and interesting promotional materials

• Contributed to the quality of IMSAB membership by selectively recruiting new members

• Built good relationship with Interactive Marketing Advisory Board Professionals


Computer Lab Attendant, Information Technology Services, Northern Illinois University, DeKalb, IL (August 2007 – December 2010)

• Maintained a problem free environment by performing basic maintenance of computers and printers

• Provided a friendly and quiet place for students to study by offering assistance while enforcing lab regulations

• Communication between ITS office and the computer lab via online journals

Volunteer, Network of Nations, DeKalb, IL (August 2003 – Present)

• Assist new international students as they transition to life at NIU

• Plan special cultural events and meals

• Serve meals and provide child care

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