Marketing Associate
Resume:
Wen Long
**** ***** **. ***. *, Sycamore, IL ****8
**********@*****.***
A multilingual, highly self-motivated and results-driven individual
Fluent in four different Chinese dialects. Three marketing internship experiences. Strong analytical skills. Exceptional work ethics, highly self-motivated, personable, creative, and reliable.
EDUCATION
Bachelor of Science in Marketing, Northern Illinois University, DeKalb, IL (December 2010)
RELATED SKILLS
• Computer: MS Word, PowerPoint, Outlook, Excel-PivotTable, LiveMeeting, Hoovers, Cognos, Clementine and SPSS.
• Languages: Fluent in Chinese: Mandarin, Cantonese, Hakka and Boluo Dialects
• Certification: Interactive Marketing
RELATED EXPERIENCE
Marketing Analyst Intern, Burgess-Norton Mfg. Co., Geneva, IL (October 2010 Present)
• Support strategic planning by analyzing database info related to market segmentation and sales forecasts
• Assist the Director of Marketing in creating and modifying market analysis presentations
• Identify prospective companies and competition by performing marketing research
• Provide in-depth sales info to VP of Sales and Marketing by collecting and consolidating monthly sales reports
• Perform CAGR analysis to identify market and company growth
• Promote Burgess-Norton by contacting media sources for news releases
• Contribute to global communication by applying language skills and international background within work parameters
Digital Solutions Summer Intern, ADP Dealer Services, Hoffman Estates, IL (June 2010 – August 2010)
• Identified the effectiveness of email and direct mail ad campaigns by performing qualitative analysis
• Created meaningful campaign reports by rebuilding and reformatting collected data
• Determined the overall effectiveness and ROI of the ad campaign using comparative analysis
• Provided recommendation on how to increase response rates and ROI
• International exposure: visited ADP Shanghai office in China, wrote a SWOT analysis and drew an industry segmentation chart
School of Theatre and Dance Marketing Office Intern, Northern Illinois University, DeKalb, IL (January 2010 – May 2010)
• Achieved 6 out of 8 shows sold out on promoted show Metamorphoses
• Increased ticket sales by implementing new ideas for show promotions
• Excellent time management skills coordinating deadlines with media outlets for ad campaigns
• Performed leadership skills by supervising and assigning promotional projects to a 6 student publicity team
• Contributed to the success of a 78 guest subscriber event by helping to plan and organize the event efficiently
Vice President of Interactive Marketing Student Advisory Board (IMSAB), NIU, DeKalb, IL (August 2010 – December 2010)
• Increased IMSAB membership by implementing new ideas for promotions
• Increased response rates by creating relevant and interesting promotional materials
• Contributed to the quality of IMSAB membership by selectively recruiting new members
• Built good relationship with Interactive Marketing Advisory Board Professionals
ADDITIONAL EXPERIENCE
Computer Lab Attendant, Information Technology Services, Northern Illinois University, DeKalb, IL (August 2007 – December 2010)
• Maintained a problem free environment by performing basic maintenance of computers and printers
• Provided a friendly and quiet place for students to study by offering assistance while enforcing lab regulations
• Communication between ITS office and the computer lab via online journals
Volunteer, Network of Nations, DeKalb, IL (August 2003 – Present)
• Assist new international students as they transition to life at NIU
• Plan special cultural events and meals
• Serve meals and provide child care
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