Web Marketing

VIKRAM SINGH

Email: *********@*****.*** Cell: 239-***-****

SUMMARY OF PROFESSIONAL PROFILE

An organized professional with a passion for marketing and an intuitive understanding of general business strategy. Thorough team player with great people skills. Knowledge of statistical modeling and financial metrics related to various aspects of business operations adds to a well rounded professional profile. Previous experience includes industries such as Big 4 management consulting; energy; consultative sales of professional services to CFOs, Controllers and Treasurers of FORTUNE 1000 companies; marketing including application of new social media tools and web 2.0 applications; account management, operational experience at retail level; and IT Architecture and API concepts.

EDUCATION

 MBA, Concentration: Management Decision Making, The George Washington University, Washington DC

 Master of Arts, St. Stephen’s College, Delhi University, India

FUNCTIONAL COMPETENCIES & EXPERIENCE

Marketing

Directed and implemented the marketing plan in order to position firm as market leader.

 Managed the brand image through the development of new company website and maintained information on intranet sites to help monitor competition as well as track client organizations for new business opportunities

- New website development included building business cases to better position company as market leader, work with web design and development team on navigability of website and adoption of latest content management technology

- Standardized color palette to auto templates used for all internal and external materials to ensure brand integrity

- Initiated co-branding ventures with other organizations (including co-hosting events)

 Positioned firm with the media as the pre-eminent advisor on industry issues and ensured contribution to industry debates by proactively placing/ coordinating articles and comments in industry-focused (and other leading) publications, which also involved furthering relationships with press and media outlets including Financial Times; Wall Street Journal; The Washington Post; Houston Chronicle, Offshore, Oil & Gas Journal, TV & Radio outlets including CNBC

 Initiated New Product Development Stage Gating process

 Created marketing literature for new products and services, and updated existing literature on a regular basis to ensure a consistent marketing message (managed interactions with printers to finalize finished products and used publication software to promote in-house production of marketing materials which resulted in a 50% reduction in printing costs)

 Prepared presentations for industry forums and client meetings in addition to proposals for new projects

 Organized firm’s annual seminars and other events

Supervised regional retail location during nationwide launch of new country operations for all product management/promotion and customer relations

 Supervised tracking of unauthorized distributor activities resulting in a 70% reduction in complaints

 Initiated database system to qualifying distributor resignations resulting in reducing returns by 10%

 Authorized all product returns for the northern region in post launch period

 Coordinated sales of business support material to distributors during nationwide launch

 In charge of distributor services and product training at regional retail center

New Business Development

Conducted consultative selling/cross-selling and explored strategic issues with Fortune 1000 Chief Financial Officers, Corporate Controllers, Heads of Internal Audit and Treasurers. Successfully initiated over 25 new relationships including Burger King, Costco Wholesale, Columbia Sportswear, Unisys and Sunoco Inc. Was among the top performers of the team averaging 110% of assigned goals.

 Worked closely with senior management providing insights to fuel on-going corporate growth initiatives (this included launch of two new programs)

 Conducted gap analysis with prospective clients to identify specific issues in areas such as Investor Relations, Corporate Governance, Risk Management and Financial Reporting; and then aligned research findings to identified issues

 Directed attainment of quarterly and annual revenue goals (consistently met or exceeded targets) and managed cross-functional teams of Member Relations and Research & Analysis staff to execute the following:

- effectively communicate best practices and research findings via interactive teleconferences and website tutorials

- write and design marketing materials and tools to build business cases

- construct and execute business plans

 Coached and developed an associate level sales team of Marketing and Research Associates to meet or exceed firm standards for territory penetration (leading to two team member promotions to positions of increased responsibility)

Responsible for strategy & business development research as part of development and execution of corporate strategy plan.

 Researched opportunities for new business lines and potential alliances and acquisition opportunities (including areas of continued education for nurses, entrepreneurship education, sales training education, opening of an Industrial Bank, B2B real estate training, other new verticals like home improvement and launch of operations in international markets)

 Conducted go – no go analysis on various potential business relationships

- Conducted vendor evaluations, presented recommendation of a new software for our financial markets education business and subsequently coordinated inter-departmental discussions around product development details and timelines

- Analyzed opportunity for a relationship with finance companies to provide financial assistance to our customers

- Analyzed initiative to expand telemarketing operations

- Analyzed viability of business entities for initiation of relationships to provide ancillary services

 Participated in deal negotiations, contract development, due diligence and other business/alliance expansion projects

Business Analysis & Strategy

Led team of Account Executives and interfaced between internal teams and customers to document customer requirements to firm’s business services and technology portfolio. Contributed to C-and Director level discussions for business growth plans.

 Scoped contracts and captured detailed solution configuration parameters and custom use-case requirements post contract

 Assisted sales team in discussions related to application integration for customers desiring customized solutions

 Conducted customer strategy sessions and on-boarding for project management purposes and network science implementation of solution on offer

 Conducted configuration procurement, delivery and hand off to customer, including training and consulting for content uploading at adoption point which resulted in better utilization of customer assets in their new social media strategies and better alignment of company’s tech portfolio to meeting customer’s overall business needs

 Initiated on going processes improvements within the Account Executive team for reporting/tracking of issues and additions of customer management protocol to Salesforce.com for improvement of processes

Management Consulting

 New Federal Government Department’s Organizational Design Initiative: Supported the Transition Management Office of a client in the process of consolidating numerous federal government departments. Areas of support to project included: coordinating the project library, deliverables and reports for working groups, project background folders and other deliverables in support of billings. Project achieved a successful nationwide launch of the new department.

 Federal Government Department Audit ability Initiative: Conducted process mapping and best practices assessment around operations and accounting processes, leading to a significant improvement in client’s ability to complete a successful audit. Work included; developing site selection matrix for documentation & testing; conducting site visits and interviews across 15 locations nationwide; documenting process flows and consolidating interviews for inventory accounting processes; testing site transactions for audit-operation process match; and listing findings/recommendations and drafting final report

WORK HISTORY

Amway India Corporation, New Delhi, India September 1997 to June 2000 – Left to study (full-time MBA)

Deloitte & Touché LLP, McLean, VA July 2002 to June 2003 – Left for better position

Corporate Executive Board, Washington, DC June 2003 to June 2005 – Left for better position

PFC Energy Inc., Washington, DC June 2005 to May 2006 – Moved location after marriage

Whitney Info Network Inc., Cape Coral, FL November 2006 to August 2007 – Position eliminated

Neighborhood America Inc., Naples, FL May 2008 to July 2009 – Position eliminated

LANGUAGE SKILLS

Fluent in English and Hindi. Currently working on fluency in Spanish.

FAMILIAR SOFTWARES & OTHER PROJECTS

MS Office, MS Project, MS Access, MS Visio, Adobe Indesign, SAS JMP, SAS Enterprise Miner, POM and Expert Choice.

 Launch strategy for General Motors’ 2001 Chevrolet Cavalier

 Mined Clinton Apex gas station’s sales data to recommend changes in product portfolio

 Warehouse Location Model for Delta 3 Logistics Company, Athens, Greece

 Office Manager for grants requisitions at eMobility International

 Decision Model for a new product launch

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