Bilingual Marketing Director

Marcela Gray

*** ****** ***, *******, ** ***** ∙ 510-***-**** ∙ ***********@*****.***

PROFESSIONAL OBJECTIVE: To obtain a marketing or journalist position within a growth-oriented organization.

SUMMARY OF SKILLS

• Eight years of project management experience

• Published writer with experience in print journalism and communications

• Experienced salesperson with university training in marketing

• Skilled office manager with extensive Microsoft computer skills

• Professional proficiency of oral and written communication in English and Spanish

EDUCATION

Certificate in Marketing Studies 2002

Universidad Veritas San Jose, Costa Rica

Bachelor of Arts, Communications 1999

Universidad Latina de Costa Rica San Jose, Costa Rica

PROFESSIONAL EXPERIENCE

Marketing Director 08/2005 - 10/2006

Swiss Travel Service Ciudad Colon, Costa Rica

Wholesale eco-travel and tour company

• Developed marketing strategies and websites for multinational companies, such as Cielo Azul www.cieloazul.co.cr (Transportation Fleet), and Salaberry (Events and Conference Center)

• Created marketing/advertising campaigns by coordinating efforts across departments; organized and led inter-departmental meetings to address marketing plans

• Developed Marketing Department of 10 staff: two personal assistants, a graphic design production assistant, and a Product Manager; planned and implemented department budget, saving $150K in first year

• Successfully worked within 500K budget to create marketing videos targeted at wholesalers with intention of promoting Costa Rica as a vacation destination

• Spearheaded and managed Noti-Swiss, an electronic newsletter, and Wholesalers Bulletin, a newsletter for wholesalers, resulting in enhanced communication with wholesalers

• Developed new “Costa Rica One Day Tours” brand; developed corporate image and managed initial launch, including advertising plan; developed website www.costaricaonedaytours.com

• Developed and managed company product websites; implemented banking transaction features, create virtual tour, implemented pictures and flash effects; directed outsourced website development company

• Wrote several articles on sustainable tourism published for national and international media via local newspapers, internet newsletters and magazines

• Spearheaded and managed various philanthropic community outreach projects; projects included collaboration to develop a computer donation campaign for a local elementary school and the development of a community program that provided social activities, resources and transportation for disabled children

Advertising Director 8/2001- 7/2005

Costa Rica Outdoors Costa Rica

English language magazine and tourism agency

• Developed and managed marketing strategies to develop presence in Costa Rica and U.S. resulting in an increase in sales and in subscriptions

• Developed website www.costaricaoutdoors.com

• Developed targeted market strategy resulting in additional advertising campaigns

• Managed an Advertising Department of 10 salespeople and sales support staff

Public Affairs Coordinator 1/1999- 7/2001

National Bank, Estate Bank San Jose, Costa Rica

• Wrote articles and press releases; coordinated events with press and promoted retirement plans to community, resulting in increased awareness of banks’ products and increased customer base

• Promoted BN Vital (special section of bank specializing in retirement plans) with press releases

Consultant 2/1996- 12/1998

Zona Maritimo Terrestre (ZMT)

Terrestrial Maritime Zone is a protected land zone along Atlantic and Pacific seaboards of Costa Rica

• Served as consultant and facilitator to several investors obtaining Chamber concessions in Maritime Zone of Costa Rica

• Helped investors to obtain permission to build hotels, bed and breakfast businesses and wildlife refuge (i.e., National Park)

• Conducted extensive research regarding legal ramifications and restrictions of new construction

• Consolidated “Refugio de Golfito” in South of Costa Rica by managing all procedures to obtain a Refuge Declaration from Costa Rican Government

TECHNICAL SKILLS

Proficient in Microsoft Word, Publisher, and Power Point

Familiarity with Adobe PhotoShop, Illustrator, and QuarkXpress graphic design

Working knowledge and experience with online publishing

PROFESSIONAL AFFILIATIONS

Member of the Journalism College of Costa Rica

Hispanic Chamber of Commerce, San Francisco, California

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