Director of Operations

Enrique A. Hirlemann

**** ** *** ******, #*** ? Doral, FL 33178

Phone number: 305-***-**** ?

Objective: To find a challenging and rewarding upper management position in the field of

marketing in a dynamic industry with a strong, growing company which can benefit

from my 11 years of success and experience.

WORK

EXPERIENCE

Jan. 2006/ HISPANIC CONSULTING GROUP Miami, FL

Present Partner & Marketing Consultant (Specializing in Marketing & Sales Strategy)

• Develop and implement marketing, sales, promotional, online, and advertising plans for clients in various industries including:

- Telecom products & services

- International Real Estate

- Industrial Equipment Sales & Export

- Health and Medical programs

- MasterCard Debit cards

April 2004/ TRACFONE WIRELESS Doral, FL

Dec. 2005 Director, ILD Development & Marketing

• Responsible for the marketing and product development of the International Long Distance (ILD) division in the largest prepaid mobile phone provider in the country (over 6 million customers at the time)

• Increased sales of existing ILD product 10 fold in the course of 18 months

• Proposed, developed and launched new services projected to generate

eight-figure profits in 2006

• Responsible for maintaining vendor relations, development of all new ILD projects and generating sales and marketing strategies for all services in my division.

AMERICATEL CORPORATION (1997-2004) ___________ _ ____Doral, FL

In the 7 years I spent with Americatel Corporation, the company grew from billing $12 million per year to

over $340 million in annual sales. During that time, I held 5 different positions in the company, being

ascended steadily for my contributions in both the United States & Latin America.

April 2002/ Sales & Distribution Manager

April 2004 ? Managed relationship with regional distributors of prepaid retail products nationwide

• Developed and implemented national promotional sales campaigns

• Originated grass-roots retailer programs with local media

• Prospected potential distributors and partnerships with local retail chains

Oct. 2000/ Internet Marketing & Design Manager

April 2002 ? Responsible for multimillion-dollar Online advertising budget

• Developed Online media plan for Portals in the U.S. and Latin America

• Created, implemented and analyzed results of all Online marketing campaigns and promotions

• Coordinated Online synergy between foreign affiliates throughout Latin America

May 1999/ Marketing Manager, Central America

Sept. 2000 ? Charged with completely revamping the image of newly purchased regional affiliate

• Responsible for all media planning on TV, radio & print in Central America

• Managed Americatel’s multimillion-dollar regional marketing budget

• Managed relationship with advertising agency (local affiliates of Leo Burnett)

• Responsible for the production, supervision and final approval of all audio, print and video post-productions done locally

• Developed and produced events and grass-roots promotions

• Supervised qualitative and quantitative market research projects

• Developed business, marketing and distribution plans for regional call center project

June 1998/ Regional Brand Coordinator, Central United States

May 1999 ? Responsible for Americatel’s branding efforts in mass-media throughout the

Central United States (from the Texas/Mexico border to the Great Lakes area)

• Developed, coordinated and supervised grass roots events for local market penetration in Houston, San Antonio, Dallas and Chicago

• Trained both sales and customer service agents in Call Centers

• Wrote weekly market competitive reports

• Analyzed and reported on daily regional sales results

April 1997/ Marketing Research Analyst

June 1998 ? Responsible for all marketing research studies, programs and surveys

conducted both within the continental United States and in Central America

• Scripted and supervised focus group qualitative studies in Miami, New York, Boston, LA, Chicago, Houston and El Salvador, C.A.

• Researched and wrote market analysis reports for each test market city

• Wrote , designed and supervised production of corporate brochures for all of Americatel’s business services

Aug. 1996/ JEANETTE E. SMITH & ASSOCIATES, P.A. Coral Gables, FL

April 1997 International Marketing and Special Projects Coordinator

• Designed & placed advertising campaigns for Latin American prospects

• Researched and wrote monthly information bulletins on legal and business

environments in Latin America and the Caribbean

• Researched and wrote a country commercial guide for Haiti (intended as the first in a series of guides to be published by the firm)

• Created and promoted the firm’s first internship program

May 1996/ AMERICAN ELECTRONICS ASSOCIATION Washington, DC

Aug. 1996 International Trade Assistant for Latin America (Internship)

• Supported the Senior Vice-President of International Trade Affairs

• Gathered research of background information on relevant policy initiatives

• Researched and wrote an “Export Information Guide for High Technology Companies” seeking to enter the Chilean Market (Published & Sold)

• Provided writing and lobbying assistance on Federal Government policy issues related to Central and South America

EDUCATION

FLORIDA INTERNATIONAL UNIVERSITY Miami, FL

B.A., December 1996

Major: International Relations (focus: Latin America)

Minors: International Business & Political Science

Certificate from Latin American and Caribbean Center (LACC), December 1996:

International Business and Latin American and Caribbean studies

• First non-business major ever accepted into the Latin American and Caribbean Center’s (LACC) certificate program in International Business

• Received several letters of recognition for academic excellence

SKILLS AND COMMUNITY INVOLVEMENT

Computer

• Proficient in the use of Windows Office software (Word, Excel, PowerPoint, etc…)

• Familiar with graphic design software (PhotoShop, Illustrator, Acrobat, etc…)

Languages

• Fully bilingual in English/ Spanish

• Excellent oral and written communication skills

Community involvement

• Current President (2006-2008), Salvadoran-American Chamber of Commerce of Florida- www.salcham.com

• Vice President, DR-CAFTA Association of Chambers of Commerce of Florida

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