Marketing Customer

Robert C. Malden

**** **** ***** ****** *** #****, Charlotte, NC 28202, 301-***-****, ******.*.******@*****.***

Objective:

To obtain marketing position.

Highlights:

Five years of experience working with graphic design and publications design using Adobe Photoshop, Adobe Illustrator, Windows Movie Maker, Microsoft Word, PowerPoint and Excel

Experience with brand marketing for the Marlboro Experience and for the Student Government Association at Johnson & Wales University

Education:

Johnson & Wales University, Charlotte, NC

Associate in Science, Marketing, May 2009

Bachelor of Science, Marketing, May 2011

Experience:

Intern, May 2010-May 2011

Inventor’s Digest, Charlotte, NC

Increase web site traffic growth and manage social networks

Developed new breed of ad for inventors with inventory ready products. New template that could be used for advertisements in magazine classified section

Research companies that could potentially be interviewed for the magazine

Find contact information of companies catering to that specific magazine issue

Primarily responsible for refining social media marketing campaign with development of trivial pursuit contest in order to expand web presence.

Responsible for development of customer survey to determine ways to improve customer reading experience.

Contacted companies and informed them on the benefits of advertising in the magazine as well as persuading them to feature their ads in the magazine.

Developed “Did You Know” fun facts to post on Facebook to celebrate National Inventors Month. Helped increase web traffic.

Increased Facebook “likes” 27% and fans increased over 200% in a mere 4 months.

Tracked magazine inventory before mailing

Customer Relations Management- Answer/return customer phone calls/emails

Lifeguard (Ray’s Splash Planet), October 2008 – Present

Mecklenburg County Recreation Department, Charlotte, NC

Consistently survey the pool area to ensure the safety of patrons

Take all precautions to ensure that all patrons are using safe and appropriate behavior while in the pool area

Make sure deck as well as entire pool area are sanitary and suitable for patrons

Lifeguard (Germantown Indoor Swim Center), June 2007 – Present

Montgomery County Recreation Department, Germantown, MD

Sanitize and organize pool and deck area after every shift to meet the criteria and standards set up by the business to ensure the safety of the patrons

Replenish items on an as need basis

GMR Marketing Brand Ambassador (Marlboro Experience), October 2010-Present

Charlotte Motor Speedway: Bank of America 500 Event, Charlotte, NC: October 2010

Charlotte Motor Speedway: Coca Cola 600 Event, Charlotte, NC: May 2011

Welcomed guests to the tent in an upbeat exuberant manner

Conducted survey using DCD (data capture device) and explained benefits of what consumer would be receiving after survey was completed

Leadership:

Student Government Association, Senator 2008-2011, Special Projects Committee: Responsible for the planning, organization and implementation of SGA special events and special projects that occur throughout the campus including public relations and creating marketing materials

Student Government Association, Special Projects Committee Head 2010-2011: In charge of scheduling meetings with advisors as well as group members. Generate ideas to build SGA awareness among the student body. Primarily responsible for flier development for upcoming SGA events as well as other events around campus in which SGA is involved.

Emerging Leader Series graduate and Advanced Leaders Series graduate

2010 LEAD Team Member

Crisis Assistance Ministries Volunteer

YMCA Camp Counselor

Boy Scout- Acquired rank of Star

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