Alisa L. Oglesby
Mount Laurel, NJ 08054
**********@*****.***
SUMMARY OF QUALIFICATIONS
A marketing, sales and business professional with years of experience working for Fortune 100 companies in the automotive, insurance and pharmaceutical industries. I am outgoing, positive, a self starter with an entrepreneurial spirit. An accomplished professional with a proven track record of consistently meeting and exceeding established sales goals and objectives. I have the ability to drive territorial revenue growth and market penetration through effective business planning, sales presentations and relationship building.
I am now seeking a major challenge in which to apply my marketing, sales, customer relations and business development experience. I am motivated and ambitious with excellent interpersonal, computer and presentation skills. I would like to bring value to your organization.
PROFESSIONAL EXPERIENCE
• A solid background in sales and product marketing.
• Launched blockbuster products Zyrtec, Zithromax OS, Lipitor and Viagra
• Worked numerous trade shows and conventions
• Coordinated numerous educational seminars, meetings and workshops
• Trainer/mentor to new representatives
BUSINESS OWERSHIP
Established a home care agency
• From zero to $500,000 in three years
• Networked with organizations, institutions, and agencies, for referral sources
• Interviewed and hired office and field staff
• Created marketing collateral
• Handled customer service issues
• Responsible for business development
• Consulted with other agencies for marketing and business development ideas
EMPLOYMENT HISTORY
Consultant/Contributing Author/Volunteer
Community Marketing Executive
• Small business development
• Contributing author in two anthology books
• Sales training start-ups
• Developed marketing collateral for start-up
Welcome Wagon
Community Marketing Executive
• Advertising sales to community businesses and professionals
• Design ad copy and layout for community marketing book targeted to new movers
• Retention/renewal service to existing clients
• Prospecting Activities – phone and cold calling
• Set appointments for presentations
Reliance Home Health – Ardmore, PA
Business Development, Sales Executive
• Called on hospitals, long term care facilities, rehabs, assisted living facilities
• Developed marketing collateral
• Community outreach
• Group and family presentations for home care services
Pfizer, Inc. – Atlantic City NJ, Bucks County PA, Miami, FL
Primary Care, Specialty Sales, Senior Specialty Representative
• Recognized as a district leader assisted with field training
• Mentor to new representative
• Member Southeast Representative Panel
• Finished top third of Region total sales annually
• Developed training programs
• Won numerous contests and awards out of 60 in the region
• Successfully launched blockbuster products
• Managed several territories with over $5,000,000.00 potential
The Upjohn Company – Miami, FL
Sales Specialist
• Finished #4 in sales region for sales of Xanax
• Finished #11 in region for Ansaid
• Finished in top 20% with sales of Glynase Prestab
Met-Life Insurance Company
Account Representative
• Awarded top sales person of the month award
• Developed new marketing and business strategies
• Developed customer base by cold calling and prospecting
• Serviced approximately 80 customers monthly
Cadillac Motor Car Division of General Motors
Marketing Coordinator – West Palm Beach, FL
• Developed and implemented the “Cadillac Challenge” a Florida Region sales promotion which was presented in north, central and south Florida.
• Coordinated sales contests for area dealerships which emphasized sales and customer service.
• Coordinated numerous special dinners, luncheons, and banquets
• Responsible for budgeting, hotel accommodations, tours, special needs, travel, correspondence and scheduling
• Represented manufacturer at major trade shows: Polo Grounds Boston, MA and Wellington, FL.
• State Fair of Texas, the Detroit and Miami Auto Shows, PGA golfing events.
• Showed new Cadillac products and answered inquiries from the general population.
Customer Relations Representative – Fremont, CA
• Handled owner complaints to promote customer satisfaction and build customer rapport
• Serviced policies and procedures in compliance with manufacturer’s warranty
• Acted as arbitrator and mediator between company and customers
• Established policy adjustments
• Provided advice to service managers regarding vehicle warranty repair histories
Senior Distribution Specialist – Fremont, CA
• Provided marketing and distribution support to 117 dealer franchises
• Coordinated and administered promotional campaigns, dealer incentive and rebate programs
• Responsible for dealer relations in product mix analysis
• Prepared reports on product inventory, analysis of sales trends, turnover analysis and stock
availability
Zone Sales Representative – West Palm Beach, FL
• Conducted market analysis of individual dealer performance
• Prepared marketing proposals and conducted marketing presentations
• Interacted with dealer organizations to increase area market penetration
• Organized and presented sales training seminars
• Created, coordinated and participated in promotional events
Management Trainee – Detroit, MI
• Collaborated with promotional vendors for radio, television and print media
• Ordered products for national distribution to each region
• Travelled to work auto displays
• Met with local area auto dealers for franchise relations
TRAINING
DISC
Effective Communication
Target Account Selling
Dimensional Sales Technique
Computer-Microsoft Office,
Smartphone
CURRENT/PAST AFFILATIONS
Vision 2020
World Affairs Council
Alpha Kappa Alpha Sorority
Main Line Chamber of Commerce Cherry Hill Regional Chamber of Commerce
South Jersey Christian Chamber of Commerce
National Private Duty Home Care Association
South Jersey Network Connections
EDUCATION
BS, Marketing
Florida A & M University - Tallahassee, FL
References Available Upon Request
Will compute, travel and/or relocate