Resume

YONGMING QIAO

*** ** ******** ** • Baltimore, MD Zip Code 21212• Mobile: 410-***-**** • ********.****@*****.***

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MARKETING & TOURISM PROFESSIONAL

Innovative professional with a Master’s Degree and with extensive experience in strategic planning which resulting in high visibility for employers through creative multi-level campaign platforms. Strengths include creative problem solving, promotion development, and managing large-scale and small-scale organizational projects. Exceptional expertise in crafting communications tactics and in cultivating/maintaining strong client relationships. Fluent in spoken & written Chinese and English.

AREAS OF EXPERTISE

• Marketing Campaigns

• Creative Implementation

• Client Relationship Building

• Strong Business Acumen • Promotion Development

• Strategic Management

• Creative Idea Generation

• Proven Revenue Track Record • Strategic Leader

• Event Planning & Management

• Contract Negotiation

• Vendor Management

Computer Skills: Windows, MS Office Suite, AutoCAD , Photoshop, Internet

PROFESSIONAL EXPERIENCE

Marketing Manager, China CYTS Tours Holding Co., Ltd 2004-2008

• Managed public relations, marketing campaigns, and channel development, led groups on tours to European and Asian countries.

• Forecasted customer and delivered long term relationships to increase profits at the clients and value chain level.

• Signed exclusive agency agreements with local travel agents.

• Cultivated and built strong relationship with the company, guests, mass media, communities and business partners.

• Analyzed business data, organized marketing campaigns and prepared strategic advertising plans.

• Conducted extensive competitive analysis and evaluated global market demand.

• Provided tactical suggestions to optimize new product roadmaps.

Medical Tourism Marketing Agent, Patient Abroad Ltd. 2001-2004

• Liaised with travel agents to develop medical tourism packages including hotels, airfares, and resorts as well as health spas and rehabilitation centre to facilitate patients in securing the right medical options overseas.

• Cultivated and maintained business relationship with doctors, hospitals, pharmacists, nursing homes and diagnostic centers.

• Responded to patient and family inquiries regarding the advantages of medical tourism.

• Created promotional collateral including websites, social media and online marketing programs to generate interest in medical tourism.

Marketing Manager, Holiday Inn – BEIJING CHINA 1997-2001

• Planned, developed and executed marketing promotions and campaigns to enhance the company’s brand image.

• Created short and long term campaign strategies and goals.

• Increased the global customer database through Holiday Inn Preferred Guest partnerships; signed contracts with online media and charity organizations.

• Developed the company’s marketing strategy, tracked guest satisfaction, and occupancy share which increased the average daily rate.

• Liaised with industry leading client organizations including the International School, Maersk, Israel Embassy, Bayer, Novonordisk, Beijing Huayuan Real estate, EU, Embassy of Netherlands and the German & British School.

• Researched and contracted organizations worldwide attending trade fairs in Beijing and signed them to the hotel.

• Created and implemented global consumer packages to drive sales.

EDUCATION

Hospitality Management, Baltimore International College, 2011

English, Hunan Xiangtan Normal University, 1997

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