PATRICIA LAZCANO

P.O. BOX ****, RENTON, WASHINGTON 98056

425-***-****

meur7k@r.postjobfree.com

SALES MANAGEMENT PROFESSIONAL

GENERAL MANAGEMENT ~ SALES & MARKETING ADMINISTRATION ~ TEAMBUILDING AND LEADERSHIP

QUALITY ASSURANCE ~ PROSPECTING & NEGOTIATING ~ FIRST RATE CLIENT RELATIONS

BUSINESS DEVELOPMENT & RETENTION ~ OPERATIONS ADMINISTRATION

QUALIFICATIONS SUMMARY

This candidate is a remarkably qualified, performance-driven, and enthusiastic professional with proven track record, who excels in challenging competitive environments. Experience demonstrates consistent managerial abilities; focus on results, development of both personnel and corporate goals, as well as detailed management of inventory and security.

PROFESSIONAL EXPERIENCE

BAILEY, BANKS, AND BIDDLE FINE JEWELRY ~ Bellevue, WA

General Manager ~ Oct 2005-Dec 2009 | Sales Associate ~ Aug 1999-March 2001

- Total management of this geographically important store, including marketing, inventory control, staffing, setting salaries and compliance with corporate budgets and policies.

- When returned in Oct. 2005, made responsible for staffing. Created a motivated and competitive sales team that over-achieved established company goals in the first year. See Awards and Recognitions.

- Conducted sales training, concentrating on selling techniques, product knowledge, computer systems, inventory control, security.

- Resolved client issues and concerns and ensured the delivery of first-class customer service.

- Managed purchasing to best capitalize on the high-end market location. Also managed shipping, receiving, and merchandise repair.

- Oversaw custom designing, pricing, and production.

- Allocated merchandise and/or monetary donations for local charities and participated in various fundraising events, thus giving the Company exposure to affluent members of the community.

- Instigated and implemented anti theft policies that put a stop to existing problems with internal loss due to employee theft. Note Top 500 Club item under Awards and Recognitions.

- Attended several national company meetings for continuing education and to contribute to the education of others.

NOTABLE ACCOMPLISHMENTS

- Proficiently increased net sales from $2.5 million (2005) to $4 million (2009).

- Successfully expanded networks with top-level brands to include Cartier, Baume & Mercier, Omega, and Tag Heuer, as well as with bridal designers to include Tacori, Scott Ray, and Ritani.

AWARDS AND RECOGNITIONS

- Best Turnaround Store ~ 2006

- Top Ten Percentage over LY sales ~ 2006-2008

- 6 consecutive Top 500 Club Awards (less than $500 inventory variance biannually)

- Ranked #2 for Care Plan Sales ~ 2007-2008

- Ranked #1 for increase in Men’s Jewelry Sales ~ 2006-2007

- Highest Special Events Average ~ 2008

- Highest Special Events Volume ~ 2008

- Top Level Sales Goal Achievement, Tag Heuer ~ 2006-2008

- Top Level Sales Goal Achievement, Raymond Weil ~ 2006-2008

- Bellevue Square Mall Award for #1 sales increase over LY ~ 2007-2008

WINDERMERE REAL ESTATE ~ Renton, WA

Realtor ~ May 2004-Nov 2005

- Performed market analysis to determine appropriate home value for listing purposes; discussed and completed listing agreements with clients and hosted open houses for prospective buyers.

- Prospected and negotiated with clients regarding selling arrangements and prices; scheduled house inspections for quality assurance and processed escrow monies.

- Interviewed clients to determine their needs and purchase capability.

- Advised or counseled clients on market conditions, prices, mortgages, and other related matters; conducted seminars and training sessions for sales agents to better improve sales techniques.

NOTABLE ACCOMPLISHMENTS:

- Proficiently exceeded sales goals handling a 50/50 split on commissions with the broker.

FRIEDLANDERS JEWELERS ~ Bellevue, WA

Manager ~ Sep 2001-May 2004 | Assistant Manager ~ Mar-Sep 2001/Jun 1990-Apr 1999 | Sales Associate ~ Oct-1987- June 1990

- Called in to turn around a troubled store, where lease renewal was threatened due to poor performance. After a single year, increased sales led to a ten year lease agreement.

- Due to that first year success, Corporate decided to make this a flagship store.

- Oversaw the complete construction of the new “flagship” store.

- Met and surpassed monthly and yearly sales goals consistently.

- Developed and implemented action plans to ensure success of Corporate planned seasonal / special event sales. The marketing strategies have been copied by the competition and are now used industry wide.

- Strong emphasis on associates’ personal trade development. Established this store as a development center for training new hires and current employees for personal advancement and placement in other stores.

- Increased bottom line profit by strategic reorganization of the repair department.

- Prevented loss of assets due to fraud, tax evasion, and internal theft.

- Developed and maintained positive and effective working relationships with clients and personnel, ensuring the delivery of 100% customer satisfaction.

- Effectively handled difficult personnel. Diverted internal disputes from developing into legal actions against the company.

NOTABLE ACCOMPLISHMENTS:

- Given one year, with a temporary lease, to prove my abilities; under my leadership, the team far exceeded expectations which led to the company being granted a new ten year lease and Coraporate’s recognition that this should be “flagship” store.

- Consistently received numerous awards and recognitions for exceeding sales goals and sales related goals.

- Turned the repair department around from a yearly financial liability to a department that generated $260K in sales with a 48% margin.

- Coordinated a fundraising event for St Judes with The Seattle police dept. Profit from selling teddy bears went to St. Judes and the bears were donated to The Seattle police dept where they kept them in the squad cars to give to children during trauma situations.

AWARDS AND RECOGNITIONS

- Top sales volume store and top percentage over LY sales

- Top sales volume individual

- #1 repair sales and #1repair margin

- #1 special events sales over LY

- Top extended service agreement sales

- Numerous awards for periodic sales competitions

-Numerous awards for non sales goal achievements

EARLIER/OTHER EXPERIENCE

Owner ~ CELIA’S MEXICAN RESTAURANT ~ Renton, WA ~ Jun 2000-Jul 2002

Sales Associate ~ H. STERN FINE JEWELRY ~ St. Thomas, USVI ~ Mar 1985-May 1987

Manager ~ MANTICORE FINE JEWELRY ~ Pike Place Market Sea, WA ~ May 1981-Aug 1985

Owner ~ THREE GIRLS BAKERY RESTAURANT ~ Pike Place Market Sea, WA ~ Mar 1981-Aug 1983

EDUCATIONAL BACKGROUND

COMMUNICATIONS ~ Shoreline Community College ~ Seattle, WA

PROFESSIONAL TRAINING

Sterling Inc. Continuous Training (1987-2004)

Basic Sales Training: Achieved Course Completion Certificate

Management Training: Achieved Course Completion Certificate

Vendor Sponsored Training Seminars: Achieved Course Completion Certificate

Graduate Real Estate Course ~ Rockwell Institute, Bellevue, WA

Completed the Windermere Pro-Start Training

Completed Diamtology and Gemology courses ~ Diamond Council of America

ACTIVITIES AND AFFILIATIONS

Olive Crest Foundation | St. Judes

Northwest Center for the Retarded | Local P.T.A Renton School District

Volunteer, Hazen High School fundraising

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