Sales Customer Service

Gloria Musial, MA--Creative Leader and Enthusiastic Innovator with education and experience in Marketing, Sales, Communications, Public Relations, Graphic Design, Project Management, Human Resources, and Leadership. 441 Walina Street #508 Honolulu, Hawai’i 96815

tel 941-***-**** email ***.*********.******@**.***

url http://www.linkedin.com/in/ gloriamusial EDUCATION:

MA, Management and Leadership (12/2010)

Webster University Sarasota, FL & Leiden, NL

BS, Visual Communications Graphic Design

Towson University Towson, MD

Certification & Training

Landmark Forum & Advanced Course Graduate www.landmarkeducation.com Graduated with honors from Clay Kelleyʼs HRO Sales Bootcamp www.claykelley.com

Attended the Adobe Cre8 Summit, and the AIGA (the professional association for design) conference www.cre8summit.com www.AIGA.org

Certified in Teaching English as a Second Language (TESOL) training; University of Maryland at Baltimore County (UMBC) www.umbc.edu/esol Web 2.0 & Digital Media

Extensive hands-on experience with

modern Web-based communication platforms and digital media channels including blogs, video recording/editing/ producing, podcasts and multiple social media networks.

Internship

Graphic Design Department for the Smithsonian Institution’s Folklife Festival Washington D.C. http://www.festival.si.edu

May 2001 - July 2001 EXPERIENCE: Store Manager & Chief Swimwear Advisor, Loco Boutique, Honolulu, HI www.locoboutique.com March, 2012 - Present

Organize and maintain the daily operations of a locally owned retail business including setting and achieving monthly sales goals.

Responsible for supervising, motivating, and training employees. Build clientele and increase brand loyalty through targeted brand awareness

campaigns, and by providing exceptional customer service.

Create visually appealing, and practical displays to increase sales of in-store merchandise.

Academic Advisor & Social Media Guru, Quantum University, Honolulu, HI www.iquim.org January, 2012 - February, 2012 •

Empower prospective students with tools & information to help them achieve their education and career goals within the fields of Holistic Health, and Natural and Integrative Medicine.

Sales & Marketing Leader, Express Fashion, LLC Sarasota, FL www.express.com (p/t job held while researching and writing my Masters thesis)

August, 2010 - June 2011

Ensured customers had consistent, quality experience in the store. Played a key role in coaching and motivating Sales Associates, helping with

goal awareness, and maintaining a selling focus in the store.

Coached and developed store Associates to consistently provide a positive customer experience by offering products, information and a shopping experience that will build brand loyalty.

Assisted in driving the store's visual execution. Trained and developed all levels of associates. Managed the back room process and helped reduce shrink.

Senior Marketing & Communications Specialist, Selective HR Solutions, Inc.

Sarasota, FL

www.selective.com

June, 2005 - December, 2009

Demonstrated results in creating and delivering marketing campaigns that positively impact the company’s bottom line through tracking and analyzing the return on investment of marketing and communication campaigns.

Effectively used lead generation sources, events and referral programs to assist sales team members in meeting their goals. Researched market data to assess trends and determine company’s competitive advantage relative to industry peers. Worked with my team to develop the company's marketing and communications strategy. Executed the strategy with the use of a marketing plan throughout the targeted industry segments. Measured the success of the various marketing programs against defined business goals:

Initiated and evolved Selective HR’s presence among selected social and digital media communication platforms including, Facebook, podcasts and intranet blogs.

Developed curriculum and conducted informational webinars to help prospects-- as well as the agents who sold our product--understand the value of our HR offering. New business sales of prospects who attended a webinar increased by 23% in 2009 year-over-year.

Along with my team, we were responsible for all of the company’s marketing and communication efforts, including maintenance of the public and company Web sites, reviewing current and analyzing potential products, coordinating and hosting webinars, client retention, employee brand awareness, and other duties.

Implemented sweepstakes, drawings and other promotional pieces to generate new business, and to cross-sell products to existing clients during the 2009 “Year Of The Sale” campaign. Referrals from clients more than doubled in 2009 from the previous year due to the client referral sweepstakes.

Developed segmented drip marketing campaigns for various audiences, including former clients and industries with which we had developed a particular niche.

Partnered with an outside vendor to design and implement the EPP (Employer Protection Program) product re branding initiative in 2006.

Managed multiple budgets of up to 100K for events including the annual Producer Council, field sales trainings and internal employee trainings.

Measured the return on investment for all marketing campaigns and industry relationships to determine their viability and effectiveness.

Worked with the Quality Assurance department to assess which products helped contribute to a higher client retention rate and developed marketing campaigns to cross-sell those products.

Assessed competitors to determine company’s strengths and developed targeted brand messaging accordingly; conducted internal campaigns to ensure all employees throughout the company understood and could articulate Selective HR’s value, relative to the competition.

Helped brand our service as a risk-management tool that would help our agents whose main focus is on property & casualty insurance understand the employment-related exposures facing business owners.

Worked with our VP of Sales to develop a training course to educate our agents about how our product could help them mitigate the full range of their clients’ risks, while also providing them with an additional source of revenue. Agents’ sales increased by an average of 32% after attending the training.

Developed monthly talking points and other materials to help our sales team build relationships with our agents, as well as to educate our agents about the product and about timely HR issues.

Leveraged local and regional community relationships which included the Sarasota and Manatee Chambers of Commerce, various industry players, vendors and trusted authorities.

Marketing and Design Assistant, Design Purchase Link

Baltimore, MD

www.DPLink.net

May, 2002 - October, 2002 & November 2003 - December 2004

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Partnered with design and procurement departments to assist with various tasks relating to independent living, assisted living and skilled nursing projects.Leveraged relationships at industry events, and spear headed the design and logistics of the booth at the annual AAHSA (American Association of Homes and Services for the Aging) trade show.

Created and maintained the library of marketing collateral.

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