Jerry L. West
**** ********* ****** ******, ** **804
(C) 918-***-**** ( ************@*****.***
Qualifications
Profile
Is an assertive, results-focused executive with over 20 years of
progressively responsible management
experience. Has directed the efforts of more than 700 employees, providing
training and mentoring to further their professional and personal
development. Dynamic team player and leader who works well under pressure
and possesses a track record of contributing to successful grand opening,
expansion, and renovation projects, delivering results within strict time
and budget constraints. Offers proven abilities in fostering positive
relationships with regulatory authorities. Skilled user of MS Windows/Excel
and AutoCAD. Additional areas of expertise include:
|Profit/Loss |Strategic |Project |Facility |
|Responsibility |Planning |Management |Design/Layout |
|Financial |Expense Control|Customer Service |Marketing |
|Analysis/Management | | | |
Key Responsibilities
. Worked with department heads to ensure customers received exceptional
service. Provided staff with feedback, motivation, and inspiration;
functioned as a resource to personnel to aid in the development of their
skill levels and knowledge.
. Planned and forecasted revenues, expenses, and staffing requirements.
Submitted and administered strict annual budgets. Monitored all revenue
and non-revenue reports. Controlled costs to achieve budget goals.
. Recruited, hired, and trained personnel. Instructed department heads in
leveraging analytical tools to drive increases in revenues and
profitability.
. Ensured compliance with administrative policies, directives, and
regulations.
. Conducted evaluations of various properties and made recommendations for
improvement.
. Attended various tradeshows to maintain up-to-date knowledge of industry
trends.
Career Track
Eastern Shawnee Tribe of Oklahoma 2011 to Present
General Manager managing 2 properties and a new construction.
< Completed the remediation process with Bally in efforts to employ best
practices to optimize efficiency.
< Increased EBIDA month-to-month beginning first month hired.
< Restructured the Marketing Department and Strategies to become more
competitive and impact EBIDA.
< Promoted and hired Executive Level Team to prepare for new facility.
< Developed Tribal talent within the organization.
WineStyles Owner 2009 to 2011
Owner\Operator wine retail shop.
< President of LOYL Grapes, LLC.
Hard Rock Casino & Resort Tulsa 2007 to 2009
Sr. Director of Gaming Operations managing 7 properties, 2 smoke shops, and
1 travel plaza.
< Installed a new casino management system and implemented computer usage
best practices to optimize department efficiency.
< Directed the General Manager and his staff through the necessary steps
for opening a new property in West Siloam Springs.
< Directed the General Manager and his staff through the necessary steps
for an expansion in Catoosa.
< Restructured the Corporate Gaming department to become more effective and
efficient.
< Developed Tribal talent within the organization.
Jerry L. West Page 2 of 3
Spirit Mountain Casino and Resort 2005 to 2007
Director of Gaming Operations managing 500 employees in the slot, table
games, poker, keno, bingo, arcade, and play world departments.
< Installed a new casino management system and implemented computer usage
best practices to optimize department efficiency.
< Boosted slot WPU by reducing machine density, improving sight lines, and
properly displaying product.
< Coordinated one partial renovation as well as the first phase of an
expansion.
< Maintained a positive relationship with the Council, Board, and Gaming
Commission of the Grand Ronde Tribe.
< Played a key role in achieving several record revenue months in the
facility's 11th year of operation.
Harrah's Casino Tunica (Resorts Tunica) 2002 to 2005
Director of Casino Operations overseeing 300+ employees in the slot and
table games departments.
< Orchestrated a complete renovation of the layout of the casino floor,
including installing new carpeting throughout, completing the project
within an extremely tight timeline.
< Cultivated a close working relationship with the Mississippi Gaming
Commission.
Pinnacle Entertainment 2000 to 2002
Director of Slot Operations managing 100+ employees in the slot department
and supervising executive hosts.
< Strategically built and developed an operating team to lead the property
into the future.
< Opened the Belterra Casino 100% GLI-approved and 100% operational,
despite severe boat damage and time delays.
< Initiated the renovation of Casino Magic and drove a 20% increase in slot
revenues.
< Fostered positive relationships with the Indiana and Louisiana Gaming
Commissions.
Caesars Indiana 1999 to 2000
Slot Shift Manager, Casino Technical Shift Manager, and Dealer directing
the activities of the slot department.
< Ensured 24/7 availability of technical support by successfully training
an entire shift on several pieces of equipment.
Horseshoe Casino 1994 to 1999
Slot Shift Manager overseeing the hosting, marketing, technical, and
operational aspects of the slot department.
< Recruited as a key member of the opening management team to hire and
train supervisory staff, develop training programs for all levels, and
oversee pre-opening activities.
Casino Magic 1992 to 1994
Assistant Slot Shift Manager, Slot Supervisor, Slot Attendant, and Slot
Technician supervising slots.
< Supervised department employees, tracked overtime hours, and maintained
the security of all keys.
Military Experience
United States Air Force 1985 to 1994
Weather Equipment Instructor planning, scheduling, and conducting classes;
preparing lesson plans, developing course materials, administering tests,
maintaining records, providing remedial training, and making
recommendations to improve course materials and contents.
Jerry L. West Page 3 of 3
Weather Equipment Technician planning, scheduling, and conducting
maintenance on 300+ pieces of equipment; performing extensive installation,
alignment, modification, troubleshooting, and repair; working with state-of-
the-art test equipment.
Education
Bachelor's Degree Coursework in Business, Crichton College
Associate of Science in Electronics, Gulf Coast Community College
Master Instructor Certificate; Occupational Instructor Certificate,
Community College of the Air Force
Management Leadership School (MLS), Harrah's Casino Tunica
Completed additional training in various technologies