Marketing Manager

Amanda L. Barlow

**** ****** **** **** 512-***-****

Leander, TX 78641 **********@*******.***

EXPERIENCE:

G2 Customer Marketing Group, Chicago 12/06-04/09

Marketing Manager/ Sr.Account Executive

Accounts: Kraft/Safeway

Functional Responsibilities:

• Led team in strategic development and execution of Kraft's integrated branding and promotional marketing plans with a total budget oversight of $100+MM.

• Executed plans through direct marketing, advertising, consumer promotion, online communication, unconventional media and event planning.

• Corresponded with several dozen external venders, merchandisers and internal cross-functional teams in order to coordinate logistics and flawless execution of programs.

• Analyzed corporate branding efforts to ensure consistent messages throughout marketing tactics.

• Coordinated with Kraft sales teams to implement channel programs consistent with Kraft and Safeway’s sales goals.

• Developed sales tools and facilitated forecasting to identify ROI and deliver metric, proven results.

• Served as Editor for our bi-weekly newsletter reporting market trends and new innovation for client businesses. These reports served as foundation when developing strategic planning programs.

Results:

• Activated a ‘scale-A’ program on a budget of $3MM, which increased $14MM in revenue from the previous year.

• Sold in incremental tactics beyond original scope of work doubling our team’s revenue in 2008.

• Established the first partnership program with a Fortune 500 company, connecting two brands in a strategic alliance.

• Repositioned the dying brand South Beach Diet and developed a cross-merch. opportunity to regain sales at Safeway.

• Awarded opportunity to develop a Point-of-View/competitive analysis on two major retailers as a result of my bi-weekly market report findings. Final POV was presented to Safeway executives on behalf of Kraft’s CMG Director.

• Assigned to investigate growth opportunities which resulted in 3 key new business wins in 2008.

• Successfully sold-in the first non-traditional media plan providing easier compliance tracking, integrated support and proven results.

• Brought together offline components with rich media online communications, which resulted in over 50 million print and online impressions and double-digit growth compared to the previous year.

• Gold, Silver and Bronze campaign winner at “Design of the Times” awards Oct., 2007.

• Led the agency initiative in conducting primary focus studies on seasonal program platforms and assessment of campaign effectiveness.

• Developed tactic rate card to deliver consistent budget estimates and eliminate needless expenses.

• Requested by Kraft CMG Director to work on-sight with her in the San Francisco office as a G2 liaison.

Leo Burnett Global Inc, Chicago 03/06-11/06

Assistant Account Executive

New Business

Functional Responsibilities:

• Developed and managed pitch responses such as RFP/RFI requests, presentation decks and production elements.

• Created brand case studies and campaign recaps to showcase the agency’s ‘best practices’ in pitches.

• Maintained close interaction with Executive team, editors, designers and production to ensure flawless and timely execution of pitch elements.

• Managed edit of broadcast materials developed to showcase the visual perspective of the client’s brand brought to life.

Results:

• Applied knowledge and experience from previous client work that helped achieve pitch advancement.

• Utilized numerous online research tools to understand industry trends and insights for advantages before the pitch.

• Established relationships with corporate recruiters to position Leo Burnett for future business.

GSD&M Idea City 01/05-12/05

Connections Planning (Account Planning) Intern 08/05-12/05

Accounts: BMW, AT&T, Norwegian Cruise Line and Texas A&M University

Functional Responsibilities:

• Identified ‘touch-point opportunities’ between brand and consumer for GSD&M’s client portfolio.

• Documented focus group discussions on affects of online social-network sites and their advertisements. Reports were presented as opportunities to the AT&T business.

Results:

• Developed research on non-traditional media resources such as online and gaming tools, which helped in the 2005 BMW pitch win.

• Identified branding ‘touch-points’ for A&M University which highlighted necessary message realignment.

• Helped define capabilities for the agency’s new research division as one of its three employees.

Account Services Intern 01/05- 08/05

Accounts: Wal-Mart, SAM’S Club

Functional Responsibilities:

• Prepared photo shoots for Wal-Mart’s first Vogue fashion advertorial and managed video and radio edits for their upcoming fashion line broadcast.

• Managed all Wal-Mart electronic data, which included the commercial casting database and SAM’S Club market inquiry requests for new and existing SAM’S Clubs.

Results:

• Identified & recommended opportunities to better utilize Wal-Mart’s online components and advocated potential for site. Proposal included a partnership with a highly regarded and aligned site, planning resources and ease for navigation and click-through.

• Created competitive deck for team using collected daily market research findings.

The Richards Group 08/03-12/03

Account Services Intern

Accounts: Corona beer, Raytheon aircrafts, Pure Fishing

Functional Responsibilities:

• Helped facilitate and manage components of the Corona business such as budgets, broadcast edits and client reports.

• Exclusively managed print advertisements for Raytheon’s new charter jet.

• Researched competitive trends and new innovation to develop a competitive overview for the team.

Results:

• Developed and presented POV’s on Corona’s competitor websites and social responsibility efforts. Compared Corona’s interactive capabilities and made recommendations to help generate click-through.

• Received executive accolade after presenting my neutral-biased perspective on the controversial ‘Brand America’ campaign in the Middle East.

EDUCATION: Cumulative GPA: 3.7

The University of Texas at Austin Graduated Dec. 2005

B.S. Advertising, Marketing concentration

Southern Methodist University 2002-Fall 2003

Advertising/Business Management

Hawaii Pacific University 2001-2002

Biology, Oceanography concentration

ACHIEVEMENTS & ASSOCIATIONS:

Off the Street Club (cause organization), Junior Board Volunteer 2007-current

Chicago Advertising Federation, Elected* YP Committee Member 2006-2007

Graduated Cum Laude Dec., 2005

Texas Advertising Group, Member 2004-2005

Program Council, Elected* Advertising Director 2003

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