Experienced Marketing Manager

KENT EMESON

**** *** **** ****. #****** • Austin, Texas 78731 • 512-***-**** • ****@***************.***

EXECUTIVE MARKETING MANAGEMENT

Brand Strategy & Management / Event Marketing Management / Strategic Positioning

Talented, results-producing Marketing Executive with a proven record of accomplishments in multi-pronged marketing campaigns, media planning, online initiatives, extensive product marketing programs, ecommerce, logistics and execution of leading comprehensive communications marketing strategies in support of revenue and business unit goals and objectives. I have expertise in directing the creation of solid creative marketing teams and steering the execution of product marketing programs to drive revenue and lead generation. Demonstrated success driving growth in targeted markets through implementation of key products and brand awareness in all areas of marketing utilizing an array of partners, vendors and customers.

• Strategic Marketing Programs • New Product Launches or Re-launch

• Online Marketing Programs & Development • Lead Generation Programs

• Repositioning & Promotional Programs • Team Building & Management

• Product Marketing Partnership Programs • Logistics & Execution Management

PROFESSIONAL EXPERIENCE

PRESIDENT, MARKETING SPECIALIST, 2006 – Present

EARSON MARKETING – Austin, Texas

I define the strategy for and develop, execute, and manage comprehensive multi-pronged communication and marketing campaigns encompassing integrated product development and SEM initiatives designed to penetrate and grow targeted markets for all our business units and clients. Communicate with customers, executive management, internal departments, and vendors to coordinate the overall marketing efforts in accordance with corporate goals. Plan and carry out regional market research and analyses when required. Play integral role in communications development, online initiatives, public relations, creative development, logistics and forecasting. Lead and direct our forward-thinking marketing teams and develop marketing plans. Prepare and manage multi-million dollar product marketing budgets. Track and measure all programs including competitive analysis and incremental budgeting and forecasting.

Selected Contributions:

 Drove up online target-market sales by 27% through designing and launching new product marketing strategy.

 Increased new and existing product revenue by spearheading the creation and implementation of highly effective online marketing campaigns.

 Exceeded business goals of 25% market share for one product, propelling overall market share beyond 35%.

DIRECTOR OF EVENT MARKETING, 2002 – 2006

HARCOURT EDUCATION CORPORATION – Austin, Texas

Developed and managed a wide range of event marketing programs and projects that included 35 trade shows per year, 3-4 product launches per year, 2 1,000 person sales meetings, 8 major sporting events per year, several training programs throughout the year and other events as requested. These include all marketing tools, hospitality contract negotiations (hotels, food and beverage, transportation (air and ground), training, etc.), promotional programs, direct-mail pieces, creative development, and online marketing programs. I assisted in the development and launch of key new products, marketing collateral, integrated marketing campaigns, competition analysis, and complete metrics and measurements. Tracked, projected, and reported both advertising and lead generation marketing programs. Maintained communication with executive management to ensure marketing activities aligned with business goals. Provided leadership and direction to my marketing teams to guide the creation of marketing plans and ensure congruence with objectives of all business units. Assisted with the branding and positioning for introduction and long-term sales and marketing support of new products into the marketplace and manage all aspects of numerous product launches, logistics, and execution. Responsible for relationship management, marketing communications and programs, product marketing and marketing strategy development for all brands and products, services, e-commerce, e-services, and communication plans for internal customers, alliance partners and vendors.

Selected Contributions:

 Successfully maintained and increased client base by designing and implementing strategic marketing customer-retention programs and campaigns.

 Developed branding guidelines and product development and competition analysis; monitored market development needs.

 Planned and led execution of online advertising campaign that doubled monthly revenue.

 Successfully hospitality negotiations and savings of $1.1M in overhead expenses

ALLIANCE MANAGER, 2000 – 2002

TMANAGE INC. – Austin, Texas

Built and maintained all account relationships, contracts/proposals for strategic plans, drove the creation of tactical items behind the brand marketing campaigns, supporting regional marketing teams handling collateral development, website overall look and feel, all front-end campaign work; owned the content creation, training programs, project management responsibilities, and loop communications through post campaign.

CHANNEL & DISTRIBUTION MARKETING MANAGER, 1998 – 2000

MCAFEE (formally NETWORK ASSOCIATES INC.) – Austin, Texas

Created, developed, and maintained the NAI partnership marketing programs. These activities included: communication, database management for all brands (McAfee Anti-Virus, PGP Security, Sniffer Technologies, myCIO.com, Magic Help Desk, and NAI) contract/proposal generation, collateral materials, strategic planning, developing and implementing distributors, sales & customer events, e-commerce, e-service offerings, reseller, all PR related efforts and other marketing programs.

LOGISTICS, HOSPITALITY MGMT, MEETING AND EVENT PLANNER, 1994 – 1998

INTERNATIONAL BUSINESS MACHINES (IBM) – Austin, Texas

ASSISTANT HOTEL MANAGER, 1992 – 1994

WESTIN MISSION HILLS RESORT – Rancho Mirage, California

EDUCATION & CREDENTIALS

Bachelor of Science Degree, Hotel Administration and International Marketing

1992 • University of Nevada, Las Vegas (UNLV)

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