Sales Management

ALI SALEEM

*** ********* *****, *******, *******, Canada L6B 0G6

Email: *********@****.** Cell: 416-***-****

I am working with ITN Food Corporation, Toronto, Ontario as Sales and Marketing Executive in GTA. ITN is manufacturer, importer, exporter and distributor of fmcg food products under Asian Ethnic Grocery category.

KEY EXPERTISE

I have extensive experience of Sales Management and I have supervised, trained and developed a Sales Team of more than 100 employees;

I have further experience of handling over 200 Distributors and Business Development with more than 10,000 retailers;

I have vast Key Accounts Management experience that resulted in development of their Image and Sales Volume;

I have both Sales Training program development and Implementation experience that resulted in improved targeted efforts and increased efficiencies;

I have worked and improved Sales Operations and Sales Coordination functions;

I have experience of working with Supermarkets, Cash and Carry Stores, and Wholesalers

EXPERIENCE

National Sales Manager 2007 - 2010

Shangrila Private Limited, Karachi, Pakistan

My area of responsibility included Sales & Distribution, Sales Operations & Sales Coordination, Recruitment, Selection & Training, and Trade Marketing

Company has Sales & Distribution network across country in more than two hundred and fifty cities and towns.

Key Achievements:

I increased Company's business by expanding Distribution Network from 150 cities to more than 250 cities in first twelve months time, which resulted in significant growth – 35 % over last year in value, and 22 % in volume; Company value growth was 29 per cent in February 2010 when I left it;

I developed and implemented Key Accounts program, by identifying key volume and image outlets, self service stores, and wholesalers in major towns and cities

Guest Service Manager - Night Manager 2006 - 2006

Express by Holiday Inn, Glasgow Airport, Paisley, United Kingdom

Key Achievements:

Prompt handling and resolution of customer complaints;

Customer satisfaction, and Customer Relationship Management;

I always ensured peaceful nights for our valued customers.

Guest Service Manager - Night Manager 2006 - 2006

Express by Holiday Inn, Gloucester, United Kingdom

Regional Manager 2004 - 2006

MaxCare International (Pvt) Ltd, Lahore, Pakistan

I was supervising a team of three Area Managers, two Sales Officers, and twenty five Sales Promotion Officers (Beauticians).

Key Achievements:

I started, managed and developed the company's overall business operations in Pakistan by setting up distribution centers in more than twenty cities and towns;

I recruited, hired, trained and supervised the sales team across the country,

Full range product displays were made available at one hundred key image and volume supermarkets, super stores, and shops nationwide in first year;

Implemented the company's Credit Policy and ensured outstanding & over dues were maintained within the specified norms of the company

Regional Sales Manager 2003 – 2004

Young's Food Products, Lahore, Pakistan

Key Achievements:

I increased and developed the customer base from six thousand retailers to more than ten thousand retailers in one year;

I redesigned geographic route wise territory in major towns to improve productivity and service quality, that resulted in improved customer service, less travel time, and subsequently less fuel costs ;

I developed and conducted a number of in-house sales training workshops nationwide for Sales Staff on Time Management, Sales Call Steps, Characteristics of a good Salesman, Product Knowledge, Key Account Management and Objection Handling skills;

I was promoted from Zone Sales Manager to Regional Sales Manager within six months time based on my exceptional performance.

Area Sales Manager 2002 – 2003

Unilever Pakistan Foods Ltd, Karachi, Pakistan

I was looking after one area distributor, one Territory Sales Officer, and eight Sales Representatives.

Key Achievements:

I managed to increase the sales volume by more than double over the last year by improving stock inventory and displays at distributor and retailer end;

Geographic territory was redesigned to improve the number of daily productive sales calls per Sales Representative

District Sales Manager (Unit Manager) 2000 – 2002

Pepsi Cola Bottlers (Pvt) Ltd, Shahdara, Pakistan

I was supervising a sales team of five Territory Development Managers, five Accounts Development Representatives, two Territory Coordinators, twenty Customer Representatives, and twenty area distributors.

Key Achievements:

I managed to increase sales by double digit growth over the last year by growing the customer base by twenty percent over the last year;

Successfully implemented the Territory University sales concept as introduced by Pepsi Cola International that included use of sales building and monitoring tools such as score boards, execution planners; coaching calendars, one with one, weekly meeting, route cards, etc

I was given additional responsibility of Sales Training with Pepsi Cola Bottlers (Pvt) Ltd for one year

I developed and implemented Sales Training Program across franchise level. I joined the company as Accounts Development Representative, promoted as Territory Development Manager within first six months, and then again promoted as Unit Manager in the following twelve months.

EDUCATION

MA Marketing (1998) University of Glamorgan, United Kingdom

COMPUTER / OFFICE SKILLS

Fidelio, Holidex / Brilliant, Switch Board Telephone Operation, Microsoft Office, MS Word, MS Excel, MS PowerPoint, Internet, Windows XP, Email, Printing, Photocopying, Fax, Filing, Binding, etc.

LANGUAGES

Competent user of English, Urdu and Punjabi

DRIVING LICENSE

G2

DATE OF BIRTH

Year 1972

RELOCATION

Yes (within Canada)

AVAILABILITY

One month notice required

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