Kal Gajraj Resume

KAL GAJRAJ

***** ******* *****  Southwest Ranches, Florida 33331

Email: *********@*****.***  954-***-****

OBJECTIVE

To obtain a management position enabling me to contribute my education and experience to improving the overall eminence, expansion and profitability of an establishment that offers a challenging, rewarding and encouraging pro-team environment.

SUMMARY OF QUALIFICATIONS

 Ten years of Marketing Experience

 Public Relations & Media

 Marketing & Promotions

 Corporate Sponsorships

 Branding & Direct Marketing

 Copywriting/Proofreading

 Technical proficiency in a wide variety of applications

 Organized & Detail oriented

 Excellent communication, written & presentation skills

 Management & administrative experience

 MS Office & Windows OS

PROFESSIONAL EXPERIENCE

MARKETING EVENTS & PUBLIC RELATIONS MANAGER June 2007 – January 2009

Birks & Mayors, Inc. (Mayors Jewelers HQ), Tamarac, FL

Managed high-profile events for corporate and vendor brands to promote and enhance brand awareness. Planned, organized and executed a variety of event types & press conferences ranging in size and scope including brand launches, new store openings and private and public client events. Oversaw all Corporate Sponsorships & Charity Donations; including but not limited to the Florida Panthers, Florida Marlins and top South Florida Charities. Work directly with client (corporate sponsor) to coordinate onsite presence and manage all aspects of clients' activation including but not limited to production elements, press releases, media outreach, photo shoots, promotional items and collateral materials. Acted as liaison between database and brand team to ensure direct marketing efforts reach targeted clientele. Performed analysis after event to gauge effectiveness and awareness. Assist in catalog photo shoot, implementation, design and strategic distribution.

DIRECT MARKETING ANALYST September 2005 – June 2007

Everglades Direct, Inc. (GNeil & HRDirect HQ), Sunrise, FL.

Executed marketing campaigns in a variety of channels - catalog, solo mail, e-mail, web marketing, fax and telemarketing. Prepared creative briefs and targeting/segmentation instructions for assigned campaigns. Tracked and reported on campaign results as well as maintaining schedules, offer spreadsheets and budgets. Acted as liaison with creative and database departments to ensure successful campaign execution. Brainstormed with Brand Teams on target audience based on marketing promotion.

MARKETING & PROMOTIONS MANAGER March 1999 – September 2003

Muvico Theaters, Inc.. Ft. Lauderdale, FL.

Managed Marketing & Promotions for one the highest grossing theaters nationwide. Overall responsibilities were, but not limited to overall aspects of the Marketing & Promotions department. Managed the successful initiation, marketing and advertising of film studio promotions. Promoted community outreach and worked with local media and radio stations. Recognized and received numerous awards for prize winning studio promotions.

EDUCATION

MBA Keller Graduate School of Management of DeVry University 2005 - 2006

Business Administration & Marketing Management

BACHELORS DeVry University - South Florida 2002 - 2005

Business Administration & Information Systems

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