Project Manager, Consultant

ERICK J. PHILLIPS

Home Address: **** ********** ** **, ********, GA, 30126 Phone: 770-***-**** Email: **********@*******.***.***

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OBJECTIVE

A challenging and rewarding entry-level position in marketing with a progressive organization that will leverage my strong analytical and communication skills combined with a Bachelor of Business in Marketing to the fullest capacity, where I can effectively contribute to operations.

EDUCATION________________________________________

Bachelor of Business Administration, Marketing Graduated: Aug 2010

Georgia State University, Robinson College of Business

Related course work: Advertising/Advertising Campaigns, Market Research, Buyer Behavior, Professional Sales, Retailing, etc.

Bachelor of Business Administration, Real Estate Graduated: Dec 2010

Georgia State University, Robinson College of Business

Related course work: Accounting, Micro & Macro Economics, Finance, RE Development, RE Finance, Investment Property Analysis, Income Property Valuation, Urban Development Regulations, etc.

WORK EXPERIENCE________________________________________

Behavior Research Intern, Engauge, Atlanta, GA (Sep 2010-Present)

• Develop and research competitive analysis and performance appraisals to identify clients’ strengths and weaknesses relative to their peers

• Develop research surveys to meet and identify the needs of clients and their customers

• Research online consumers' needs, preferences and expectations using psychological principles and communicate new Behavioral Research discoveries to internal and external clients

• Combine sound science with knowledge in human behavior to design digital research programs, analyze data, and turn findings into actionable interactive strategy for clients

• Conduct research on websites, applications, and a variety of digital technologies to generate strategic recommendations that make digital products easier for clients

• Conduct social media analysis to find key trends and data that can be used to enhance clients’ reach to customers

• Document research findings through power point presentations, written reports and group discussions

Marketing/Advertising Intern, Media Brokers International, Inc., Alpharetta, GA (Aug 2009-Nov2009)

• Participated in the launch of new division for the company

• Responsible for writing original copy for website and for developing and implementing original copy

• Assisted with media planning and buying for advertisers and ad agencies seeking medium channels such as print, television, internet, radio, and out-of-home advertising for national and local marking objectives

• Participate in team meetings and brainstorming sessions to formulate advertising strategy for new and existing clients

• Responsible for establishing and maintaining contact databases

Field Marketing/National Media Intern, Wendy’s/Arby’s Group, Inc., Atlanta, GA (Jan 2009-Apr 2009)

• Monitored and researched competitive movement among Quick Service Restaurants (QSRs)

• Assisted with concept development test projects and product tracking analysis

• Prepared and managed co-op, media and print files/binders and presentations

• Updated QSR trends graphs, media flowcharts and sales comparison maps

• Participated in local media planning sessions, focus groups, and competitive luncheons at competing QSRs

• Created marketing data spreadsheets specific to Arby’s and complete data input as needed

• Completed and presented comprehensive individual QSR loyalty analysis project at the end of internship

SKILLS/TRAINING

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• Technological Skills: Windows XP & Vista, MS Office 2007 (Excel, PowerPoint, Word, Access)

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