Sales Health Care
Resume:
S USAN M BARBARY
**** * ********* **. ****** AZ *5712
618-***-**** (Cell & Home) lxb3kg@r.postjobfree.com
Sales, Ma rketing, Brand Management
Strategic positioning and management of both product and concept selling with
emphasis on new l ine and concept development, positioning and integration.
Talented product/concept marketing professional with broad consumer experience in the U.S. Strong record of
developing and implementing innovative brand positioning, multiple product categories that result in brand
equity maximization. Proven ability to manage budget, time frames, quality implementation, and retention.
Well–honed presentation and negotiation skills within any environment. Core Strengths include:
Strategic & Tactical Market Planning Market Opportunity Identification
New Product introduction Portfolio Management and Retention
Brand Development & Expansion Product Refinement & Life cycle Mgmt.
Print & Electronic Media Campaigns Multi Tiered Sales & Mktg. strategies
Creative Branding & Communication Strategic Alliances & Joint Ventures
Bachelor of Arts: L iberal Arts, SIU (Edwardsville) 2003
over 180 credited hours at 5 d ifferent universities with education, business, and consumer
marketing courses.
Professional Experience
Account Representative, Key Account Rep, Executive Account Rep; Implemented initiatives for several major
corporations, in the U.S. With Dex Yellow Pages, Blue Cross & Blue Shield of both IL. and Missouri, Group
Health Plan, Principal Health Care, SBC, several verifiable career defining developments took place while
contributing to the growth profitability of these companies.
National PC Solutions/ My HelixHouse – July 2010 Present Acc Rep Sales and retention for internet
marketing, SEO, social Media, e mail mobile and texting campaigns.
Tucson Shopper, Acclivity Health Care April 2009 –April 2010 Account Executive Sales and outside
marketing for advertising and executive health care placement.
Dex May 2006 Mar 2009 Achieved 103% of internet goal for 2008, in a markedly tough print and
advertising environment. Handled, thousands, of accounts, renewed, a book of business in the millions, and
brought on new large accounts, Achieved market introduction, and implementation of a broad range of new
media and print products, Managed many different book publishing dates with additional market taken from other
areas for market extract.
BC,BS,of IL, and MO, GHP, Principal Health Care 1987 1990 BC BS MO 1990 1993 BC BS IL,
1994 1996 GHP 1996 1998 Principal Health Care Part of the startup operation for HMO,PPO, EPO,
physician, contracting, recruitment and implementation. Extensive product development, training
seminars, business, and group presentations of new concepts and contracts. Management of a physician
recruiting group, success in Southern IL provider development for a sate HMO contract. Conceived,
helped develop, and served on the board for Workman’s comp physician network contracting and ancillary
services.
SBC Mar 1998 May 2000, Switched Access division, and SBC Cellular. edited switched access legal
contracts and sold cellular b2b, learned a lot about legal contracting and developed a small side business
doing physician contracting.
Small Business developer, Educator, Consulting: 2000 2006, Allied medical Oct 2000 May 2001
Worked with adult return to work women in Allied medical college part time, teaching billing and coding,
developed a physician billing company.
Went to work for Canyon Ranch in Tucson AZ. Mar 2004 Oct 2005 Did program advisement for high end clients
and developed programs to suit both the ranches, and the client’s unique needs. This was a very creative,
rewarding, and fun filled part of my working career.
References:
Sandra K Fischer: Administrative Partner Ehrhart Development: 6421 Sayante Way Tucson Az 85741 Ph
Candace Byall Retired teacher TUSD 7054 E Kenyon Tucson AZ 957**-***-*** 7871
Evin Abromowitz Massage therapist 109 E Wilmot Tucson AZ 857**-***-*** 4120
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